UWB Crest

Bangor Business School

Professor Edward Shiu

Division: Business Studies

Location: Room 2.01, Hen Goleg

Telephone: 01248 38 2161

Email: e.shiu@bangor.ac.uk

Profile:

Professor of Marketing

Edward Shiu was appointed to his present position in Bangor Business School in January 2011. Prior to joining Bangor he was Senior Lecturer and Director of the MSc in International Marketing programme at Strathclyde Business School in Glasgow. He has worked previously at Glasgow Caledonian University.

Qualification/Memberships of Professional Bodies:

MSc Statistics & Operational Research (Loughborough University) 1973-1974
BSc (Hons) Mathematics (University College London) 1969-1972

Edward is currently a member of the Academy of Marketing, the Academy of Marketing Science and the American Marketing Association.

Research

His research interests are in Consumer Research, Social Marketing and Cross-cultural Research. He published in a range of journals including the European Journal of Marketing, International Marketing Review, Journal of Advertising, Journal of Business Research, Journal of Consumer Affairs, Journal of Marketing Management, Journal of Strategic Marketing, and Psychology & Marketing. He has received a Best Paper Award at the prestigious American Marketing Association Winter Marketing Educators’ Conference (Tampa, FL, USA, 2009).


Publications

Selected Publications:

  • Hassan, L.M., Shiu, E. and Walsh, G. (2011) “An assessment of the long-term orientation scale: Findings across 10 European countries,” International Marketing Review, 28 (1), 81-101.
  • Shiu, E., Pervan, S., Bove, L. and Beatty, S.E. (2011), “Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings,” Journal of Business Research, 64 (5), 497-500.
  • Shiu, E., Walsh, G., Hassan, L. M. and Shaw, D. (2011), “Consumer uncertainty, revisited,” Psychology & Marketing. 28 (6), 584-607.
  • Walsh, G., Shiu, E., Hassan, L.M., Michaelidou, N. and Beatty, S.E. (2011), “Emotions, store-environmental cues, store-choice criteria, and marketing outcomes,” Journal of Business Research, 64 (7), 737-744.
  • Walsh, G., Hassan, L.M., Shiu, E., Andrews, C. and Hastings, G. (2010), “Segmentation in social marketing: Insights from the EU’s antismoking campaign,” European Journal of Marketing, 44 (7/8), 1140-1164.
  • Hassan, L.M., Shiu, E. and Michaelidou, N. (2010), “The influence of nutrition information on choice: The roles of temptation, conflict and self-Control,” Journal of Consumer Affairs, 44 (3), 499-515.
  • Shiu, E., Hassan, L.M. and Walsh, G. (2009), "Demarketing tobacco through governmental policies – the 4Ps revisited," Journal of Business Research, Special Issue on Anti-consumption, 62 (2), 269-278.
  • Walsh, G., Beatty, S. E. and Shiu, E. (2009), “The customer-based corporate reputation scale: Replication and short form,” Journal of Business Research, 62 (10), 924-930.
  • Bove, L., Pervan, S., Beatty, S. E. and Shiu, E. (2009), “Service worker role in encouraging customer organizational citizenship behaviors,” Journal of Business Research, 62 (7), 698-705.
  • Hassan, L.M., Shiu, E., Walsh, G. and Hastings, G. (2009), “HELP- for a life without tobacco: A case study on demarketing across two levels,” Marketing Intelligence and Planning, Special issue on Cases, 27 (4), 486-502. (Invited submission by editor)
  • Carey, L., Shaw, D.S. and Shiu, E. (2008), “The impact of ethical concerns on family consumer decision making,” International Journal of Consumer Studies, 32 (5), 553-560.
  • Hassan, L.M., Shiu, E., Thrasher, J.F., Fong, G.T. and Hastings, G. (2008), “Exploring the effectiveness of cigarette warning labels: Findings from the United States and United Kingdom arms of the International Tobacco Control Four Country Survey,” International Journal of Nonprofit and Voluntary Sector Marketing, Special Issue on Social Marketing, 13 (3), 263-274.
  • Hassan, L.M., Walsh, G., Shiu, E., Hastings, G. and Harris, F. (2007), “Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight eastern EU Member States,” Journal of Advertising, 36 (2), 13-28.
  • Hassan, L.M. and Shiu, E. (2007), “Gender differences in low risk single-occasion drinking: An application of the theory of planned behaviour,” International Journal of Consumer Studies, 31 (4), 317-325.
  • Shaw, D.S., Hogg, G., Wilson, E., Shiu, E. and Hassan, L.M. (2006), “Fashion victim: The impact of fair trade concerns on clothing choice,” Journal of Strategic Marketing, 14 (4), 427-440.
  • Shaw, D.S., Shiu, E., Hassan, L.M., Bekin, C. and Hogg, G. (2006), “Intending to be ethical: An examination of consumer choice in sweatshop avoidance,” in Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Orlando, FL : Association for Consumer Research, 31–38.
  • Ozcaglar-Toulouse, N., Shiu, E. and Shaw, D.S. (2006), “In search of fair trade: Ethical consumer decision-making in France,” International Journal of Consumer Studies, 30 (5), 502-514.
  • Thomson, J., Hassan, L.M., Shiu, E. and Shaw, D.S. (2006), “Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland,” International Journal of Consumer Studies, 30 (3), 256-270.
  • Donnelly, M., Kerr, N.J., Rimmer, R. and Shiu, E. (2006), “Assessing the quality of police services using SERVQUAL,” Policing: An International Journal of Police Strategies and Management, 29 (1), 92-105.
  • Shaw, D.S., Grehan, E., Shiu, E., Hassan, L.M. and Thomson, J. (2004), “An exploration of values in ethical consumer decision making,” Journal of Consumer Behaviour, 4 (1), 185-201.
  • Shaw, D.S. and Shiu, E. (2003), “Ethics in consumer choice: A multivariate modelling approach,” European Journal of Marketing, 37 (10), 1485-1498.
  • Shaw, D.S. and Shiu, E. (2002), “An assessment of ethical obligation and self-identity in ethical consumer decision-making: A structural equation modelling approach,” International Journal of Consumer Studies, 26 (4), 286-293.
  • Shaw, D.S. and Shiu, E. (2002), “The role of ethical obligation and self-identity in ethical consumer choice,” International Journal of Consumer Studies, 26 (2), 109-116.
  • Vaughan, E. and Shiu, E. (2001), “ARCHSECRET: A multi-item scale to measure service quality within the voluntary sector,” International Journal of Nonprofit and Voluntary Sector Marketing, 6 (2), 131-144.
  • Shaw, D.S., Shiu, E. and Clarke, I. (2000), “The contribution of ethical obligation and self-identity to the Theory of Planned Behaviour: An exploration of ethical consumers,” Journal of Marketing Management, 16 (8), 879-894.
  • Donnelly, M. and Shiu, E. (1999), “Assessing service quality and its link with value for money in a UK local authority’s housing repair service using the SERVQUAL approach,” Total Quality Management, 10 (4), 498-506.
  • Shaw, D.S., Shiu, E. and Clarke, I. (1999), “Dimensions of choice among ethical consumer groups: The role of ethical obligation and self-identity in the Theory of Planned Behaviour,” International Journal of Consumer Studies, 23 (3), 204.
  • Shiu, E., Vaughan, E., and Donnelly, M. (1997), “Service quality: New horizons beyond SERVQUAL,” International Journal of Nonprofit and Voluntary Sector Marketing, 2 (4), 324-331.

 

Teaching

Postgraduate Teaching:

ASB-4521 Marketing Communication

Activities

External examiner:   

Newcastle Business School, Newcastle University

PhD examinations:

University of Strathclyde, Glasgow Caledonian University, Bangor University

Research Grants:

(2008 - 2010) British Academy small grant for research