Careers & Employability Service

Enterprise by Design

Be inspired, creative, sustainable, solvent and convincing:

Bangor University has cut through traditional academic boundaries to bring students from different subjects together to compete in multi-disciplinary teams for an 'Enterprise by Design' challenge with a winning prize of £2,500.

Left-right: Kate Hobson, School of Psychology ; Lucy Murphy-Barlow,

studying Product Design at the School of Education; Mathew Clewlow ,

School of Electronic Engineering & Wan Qiang, Business School.

Students studying Psychology, Electronic Engineering, Product Design and Business were challenged to design a new product for locally based international company, DMM International. Followed a 9 week series of intensive workshops focussing on inspiration, creativity, sustainability and commercial awareness the multidisciplinary teams of students 'pitched' their new products to an expert panel recently.

Judges comprised David Noddings and Paul Edwards from DMM International; Professor David Shepherd, Deputy Vice Chancellor; Dewi Hughes, Executive Director of Pontio; Phil Nelson, Director of Surf-Lines; and Paola Dyboski-Bryant from Dr Zigs. The panel were also joined by a junior judging panel comprising of five children in the 7-14 year age range.

The winning team, Team Carnation, was awarded £2,500 to develop their concept - Clip N Climb. Their concept is an innovative and fun method which allows children to engage in climbing activities, learn climbing techniques, record their achievements and take the climbing experience home with them. Team Carnation comprised Kate Hobson, Psychology student from Haverfordwest; Mathew Clewlow, Electronic Engineering student from Bangor; Lucy Murphy-Barlow, Product Design student from Anglesey and Wan Qiang, Business student from China.

David Shepherd said: “Enterprise by Design encapsulates everything a modern university education should be about; creativity, linking across the disciplines, creating something out of nothing in effect but also working within disciplines, because the brief defines the constraints of what you can do to design a product that meets the brief. So, I actually think the students that do this probably get more real world experience out of it than 20 hours in any lecture theatre.”

Dr Andy Goodman, Director, Pontio Design Studio said: "Students learn from an early age that success comes from being able to give correct answers to exam questions. Exams are important, but solving well-defined problems that have standard solutions fails to develop the skills and experience needed to be successful in a complex, ever-changing world. We are exploring ways to create educational experiences that inspire creativity, foster innovation and support subsequent enterprise."

Dave Noddings, DMM Product Manager said: “All three winning teams displayed great team work, co-operation, and an understanding of each other’s specialities to take on the brief and come up with innovative solutions. Over varying timescales, these concepts could become a commercial reality and in my opinion that is what this programme set out to achieve. It has given the students in academia a glimpse of how industry works and has helped to prepare them better for the future. Team Carnation had very much thought out of the box, made a brilliant presentation, displayed great teamwork and came up with a concept that could be developed and shows good potential.”

Enterprise by Design 2013.

Academic specialists who contributed were: Dr James Intriligator from Psychology, Dr Siwan Mitchelmore from Business School, Dr Iestyn Pierce from Computer Science & Electronic Engineering, Dewi Rowlands, Product Design School of Education and Dr Andy Goodman, Director of the Design Studio, Pontio. Lowri Owen and Ceri Jones from the Careers & Employability Service helped to coordinate the project.

Postgraduate students who acted as facilitators include: Odoley Oddoye, Anh Pham and Laurence Jones from Business, Philip Davies and Sara Fisher from Product Design, Nick Cooke, Will Morgan, Jamie Muir and Maria O'Reilly from Psychology, Zubaida Abdul Sattar, Mark Fisher and Jakes Groenewald from Electronic Engineering.

Further information:

Lowri Owen 01248 388424


Enterprise by Design, BangorTV.

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