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Too many sugary drinks can dull taste buds and enjoyment

New research undertaken by Dr Hans-Peter Kubis and his team, has shown for the first time that overweight and obese people have a dulled sensitivity to soft drinks but enhanced subconscious liking of sweet as a taste. Hans-Peter said it has "serious implications" for health and a failure to address the problem could lead to rising obesity levels and more type 2 diabetes.

The full story can be found at and has been reported on the BBC North West Wales News website at

Hans-Peter's research is published in Appetite (2011), doi:10.1016/j.appet.2011.05.107 : Taste perception and implicit attitude toward sweet related to body mass index and soft drink supplementation.

Publication date: 8 June 2011