News: June 2019

Where did Welsh advertisements go?

Decades ago brands such as Guinness, Ovaltine and Marks & Spencer created unique monolingual Welsh advertisements to be placed in magazines and Welsh newspapers. Today they are not advertising even bilingually in Wales. Moreover, there is a dearth of research into bilingual advertising in the Welsh context. It could be argued that in this technological age, it is easier than ever to advertise in Welsh, or bilingually, but there are not many examples.

Publication date: 17 June 2019