Modules

All NWBA modules are based within the 7 key business themes.

All modules are University accredited, at Levels 4 – 5.

The modules currently available at Bangor University are:

Business Theme

Module Title

Module Summary

Developing People

Managing Teams

This module develops knowledge, understanding and ability in leading and motivating a team effectively.  Participants will review team dynamics and how this is translated back into the workplace; the dynamics of a team including roles and responsibilities; motivation and team development; leading teams effectively and how this reflects on team behaviour.  Using this knowledge participants will plan and implement a team activity reviewing the effectiveness of the planned activity to consider how this relates to their own continuous personal and professional development.

Sales and Marketing

Social Media Marketing

This course provides an introduction and broad overview of: social media and social marketing and how marketing has evolved; an understanding of the challenges in the implementation and operation of social media marketing. You will review the use of social media for marketing and Public Relations and understand how customers and businesses are increasingly engaging with social media for targeted selling, building a customer base and relationships; social media behaviours; online branding; language for social media; analytics; demographics; geo-graphics and psychographics.

Managing Operations

Applying Project Management in the Workplace

This module will develop knowledge and understanding of the principle concepts of project management as applied in organisations as well as the ability to interpret and develop project management plans. The discussions and exercises relate practical techniques and methods to day-to-day usage. 

The course is aligned with internationally recognised standards, best practices, trends and methodologies and is designed to equip participants with the skills needed to work in a project environment.

Business Strategy

Effective Project Delivery

This module aims to develop knowledge and understanding of how to manage, monitor and control project activities and resources to successfully complete a project. Focusing on key practices that are used to implement a project through to completion.  
The processes and techniques for monitoring and controlling a project will be explained and an understanding of planning techniques developed through practical application and discussion.
This includes: tracking and control methods and techniques; Integration of scope, schedule, cost, risk, quality and resource management; change control; reporting and using technology; stakeholder engagement and meetings; contractor versus owner perspectives; document management; product acceptance and phase / project closure

Developing People

Stress Management

This course considers approaches used to minimise stress in both the general public and in the workplace. The module will outline the theory of stress and consider the nature of stress management interventions. The emphasis will be on learning to manage stress effectively both in occupational and personal settings and how this can enhance individual health and wellbeing.

Financial Management

 

Finance for Managers

Participants will gain an understanding of accounting and financial management, by the interpretation of financial statements and examination of basic management accounting techniques.

The module will cover the introduction of accounting terminology and the structure of financial statements for profit-making entities.  Focus will be on the interpretation of financial statements covering profitability, liquidity, working capital management, solvency, and risk and return.  Using the balanced scorecard model, the range of performance indicators relevant to a full assessment of performance will be discussed. Examination of investment appraisal techniques and the use of variance analysis in budgeting is also included.  The course will benefit managers working in a non-accounting function whose job role requires an understanding of finance, or small business owners who require further understanding of accounting techniques.

Business Communications

Integrated Marketing Communications

This module examines the process by which an integrated marketing communications programme is planned, developed and executed. 

The development of an integrated marketing communications plan requires an understanding of the overall marketing process, how companies organise for advertising and other promotional functions, buyer behaviour, communication's theory and how to set goals, objectives and budgets.  Participants will work on a targeted work-related task that examines and gains understanding of their organisations corporate preferred future direction, environment and circumstances, in which these activities take place.  This will include the various regulatory, social and economic factors that affect the organisations integrated marketing communications programme. Participants work on the creation of a strategy and plan to maximise the potential opportunities and challenges of their work place.

Developing People

Introduction to Sustainability

At the core of sustainable development is the inter-relationship between the environmental, economic, social and cultural factors.  A sustainable business strategy makes a positive impact in these areas, creates value and helps support business success. 

This module presents the principle concepts of sustainability that can be applied in a variety of workplaces.  It develops knowledge and understanding of sustainability on an international level (the United Nations Sustainable Development Goals) and national level (the Well-being of Future Generations Act (Wales) 2015) and explores how these frameworks can be adopted by management and workforce to create a sustainable business.

Extensive use is made of specific examples and case studies and an understanding of sustainability frameworks developed through practical application and discussion.

For the full list of all available Phase Two modules across the North Wales Business Academy please visit the NWBA website

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