Modules

All NWBA modules are based within the 7 key business themes.

All modules are University accredited, at Levels 4 – 5.

The modules currently available at Bangor University are:

Business Theme

Module Title

Module Summary

Developing People

Managing Teams

This module develops knowledge, understanding and ability in leading and motivating a team effectively.  Participants will review team dynamics and how this is translated back into the workplace; the dynamics of a team including roles and responsibilities; motivation and team development; leading teams effectively and how this reflects on team behaviour.  Using this knowledge participants will plan and implement a team activity reviewing the effectiveness of the planned activity to consider how this relates to their own continuous personal and professional development.

Managing Operations

Effective Management

This introductory module will provide participants with an understanding of the management role in improving management performance. Participants will be able to assess their own development opportunities and be able to plan their own development through the study of organisational structures, management roles and responsibilities, human behaviours and personal management styles and personal development planning.

Managing Operations

Applying Project Management in the Workplace

This module will develop knowledge and understanding of the principle concepts of project management as applied in organisations as well as the ability to interpret and develop project management plans. The discussions and exercises relate practical techniques and methods to day-to-day usage. 

The course is aligned with internationally recognised standards, best practices, trends and methodologies and is designed to equip participants with the skills needed to work in a project environment.

Business Strategy

Effective Project Delivery

This module aims to develop knowledge and understanding of how to manage, monitor and control project activities and resources to successfully complete a project. Focusing on key practices that are used to implement a project through to completion.  
The processes and techniques for monitoring and controlling a project will be explained and an understanding of planning techniques developed through practical application and discussion.
This includes: tracking and control methods and techniques; Integration of scope, schedule, cost, risk, quality and resource management; change control; reporting and using technology; stakeholder engagement and meetings; contractor versus owner perspectives; document management; product acceptance and phase / project closure

Financial Management

Pricing for Profit

Participants will gain an understanding of pricing and cost management techniques, and apply those techniques in an organisational context with which they are familiar.

This module will include costing and pricing in the short and long term, including activity based costing techniques. It will also examine the setting of an optimal, profit maximising price. Pricing will be examined in the context of business strategy. An important component of the module is to encourage participants to examine the application of a variety of costing and pricing techniques in their own organisation.

The module will benefit managers working in a non-accounting function whose job role requires an understanding of finance or responsibility for price setting, or small business owners who require some understanding of pricing and costing techniques.

 

Financial Management

 

Finance for Managers

Participants will gain an understanding of accounting and financial management, by the interpretation of financial statements and examination of basic management accounting techniques.

The module will cover the introduction of accounting terminology and the structure of financial statements for profit-making entities.  Focus will be on the interpretation of financial statements covering profitability, liquidity, working capital management, solvency, and risk and return.  Using the balanced scorecard model, the range of performance indicators relevant to a full assessment of performance will be discussed. Examination of investment appraisal techniques and the use of variance analysis in budgeting is also included.  The course will benefit managers working in a non-accounting function whose job role requires an understanding of finance, or small business owners who require further understanding of accounting techniques.

Business Communications

Integrated Marketing Communications

This module examines the process by which an integrated marketing communications programme is planned, developed and executed. 

The development of an integrated marketing communications plan requires an understanding of the overall marketing process, how companies organise for advertising and other promotional functions, buyer behaviour, communication's theory and how to set goals, objectives and budgets.  Participants will work on a targeted work-related task that examines and gains understanding of their organisations corporate preferred future direction, environment and circumstances, in which these activities take place.  This will include the various regulatory, social and economic factors that affect the organisations integrated marketing communications programme. Participants work on the creation of a strategy and plan to maximise the potential opportunities and challenges of their work place.

For the full list of all available Phase Two modules across the North Wales Business Academy please visit the NWBA website

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