Modules for course N1BG | MBA/INTBUS
MBA International Business
These were the modules for this course in the 2016–17 academic year.
- ASB-4006: Marketing Strategy (15) The philosophy and process of marketing, including service operations; Planning in the marketing environment; Market research to understand the consumer; Organisational Behaviour as Buyers and Suppliers; Creating value for customers; Managing Competition and Managing Products; Communicating Value for Customers, versus Competitors; Implementing Integrated Marketing; Future threats and opportunites? - Internet, International and Integrity.
- ASB-4413: Int'l Strategic Management (15) The concepts of strategic management. The vocabulary of strategy; prescriptive and emergent strategies. Strategy, the organisation and the environment. The core processes: strategic analysis; strategy formulation; strategic choice. Vertical integration; make/buy decision; corporate parenting and internationalisation.
- ASB-4431: Organisations and People (15) Theories and models of management: classical and contemporary; Organisation structures: strategy, design and function, job design; Organisation cultures: values, ethics, norms of behaviour; Organisation processes: survival, change, growth and development; Organisational learning, and learning organisations; Individual differences: perception, learning, motivation, equality and diversity; Groups and teams in the organisation; Managing relationships: power, control and conflict resolution, communication; Managers as leaders, people developers, coaches; Managing and rewarding performance.
- ASB-4007: Finance for Managers (15) The different roles of accounting and its relationship to shareholder value and business structure; Measuring and reporting financial performance: the balance sheet and the profit and loss account; Management control and the use of budgets; The role of accounting information in marketing, operating, human resource and accounting decisions; Strategic investment decisions; The management of working capital; Sources of finance & financial markets.
- ASB-4443: Global Culture & Management (15) Core Success as an international manager requires an understanding of diverse business practices and the ability to reconcile cultural differences and dilemmas. Students will examine the concept of culture in all its complexity and the different levels of culture that are at work in cross-cultural contexts. The module also investigates inter-cultural sensitivity within the workplace, and analyses contemporary social and cultural issues in different societies. Specifically: • Definitions of culture are presented and debated • Different levels of culture are distinguished • Measures of culture and cultural differences • Understand the role of culture in business theories • Discuss a variety of conceptual, methodological and practical issues relating to the measurement and application of culture at various levels of analysis • Assess and leverage the impact of culture in management and other business functions • Methods and tools to manage cultural diversity and their limitations • Learn to manage cultural differences in applications such as cross-border alliances
60 credits from:
- ASB-4901: MBA Dissertation (60) (Semester 3) There is no set syllabus. The dissertation encourages students to develop a critical awareness of the professional skills relevant to the strategic management of a variety of business practices. Students choose their research topic, provided that there is suitable and sufficient reading material available, and a member of staff is available to supervise in the chosen area of study.
- ASB-4904: Applied Business Projects (60) (Semester 3) Students will choose four Applied Business Projects from the list below: • e-Business and Value Chain • Human Resource Management • Financial Services Mis-selling • Investment and Private Banking • Operations Management • Business Planning
15 credits from:
- ASB-4115: Management Research (15) (Semester 2) • Research methodologies and philosophy: positivism and interpretivism; • Qualitative research methods and the search for meaning; • The process: selecting a research strategy and design; • Data gathering, documentary records, triangulation and mixed methods; • Quantitative research design and methodologies; • Analysis of quantitative data; univariate and multivariate analysis, factor analysis, cluster analysis, and MANOVA.
- ASB-4415: Management Research (15) (Semester 1) This module will consist of the following components: Lectures- designed to clarify and discuss the assigned readings. The summary of lecture structure for this course is as follow: • An introduction to the management research, understanding research • The nature of business and management research • Research philosophies and designs • Positivism and interpretivism • Quantitative research, qualitative research, case study • The process: selecting a research strategy and design • Formulating the research topic and critically reviewing the literature • Sampling methods in management research • Gathering qualitative data, quantitative data • Data gathering, observation, interview and questionnaire • Analysing quantitative and qualitative data, SPSS • Writing and presenting the research project report • Course review Assigned readings- drawn from the text and journal papers. All students are expected to have read all assigned readings for each session. In-class assignments and lab assignments. You will make use of SPSS software in the second part of this course. Final examination- intended to ensure students have a firm grasp of course concepts and an ability to apply them.
- Students entering the programme in January must take ASB-4115. Students entering the programme in September must take ASB-4415.
30 credits from:
- ASB-4405: Int'l Financial Management (15) (Semester 1) The financial management of multinational companies (MNCs). The macroeconomic, fiscal, currency and political environments. Determinants of exchange rates, and purchasing power and interest rate parity. Management of exchange rate exposure through forwards, options. Corporate financing decisions and the role of the global financial markets. Cost of capital and performance evaluation; capital investment appraisal. Working capital management and the positioning of funds in the MNC.
- ASB-4426: Contemporary Issues in Mgmt (15) (Semester 2) Ethical dilemmas in management and organisation (critical management studies); Changing organisation structures and the implications for management; Managing across cultures; Contemporary approaches to leadership; Managing complexity and change; Managing for sustainability.
- ASB-4440: Consumers in Global & Digital (15) (Semester 2) Introduction to consumer behaviour across cultures; The consumer as an individual part 1; The consumer as an individual part 2; Consumer decision-making; The role and impact of culture in consumer behaviour; Cultural theories and cultural value frameworks; The digital marketplace and its impact on consumers; Digital consumer behaviour theory; New trends in digital marketing.
- ASB-4516: Mgmt & Innov of Gov & Non-Prof (15) (Semester 2) The lectures touch on a variety of topics important to understanding theories and practices of public sector management. Lectures 1 and 2 discuss the differences between public and private and their implications for public management and democracy. Lectures 3 and 4 reveal that public management has its origins in rational models of organisation & management and policy making, and introduces a practice approach as an alternative to dealing with issues of accountability, discretion, and control. Lectures 5 and 6 focus on the management paradigm of New Public Management and show that its aim of ‘running government like a business’ has led to a (perverse) culture of design and control. Lectures 7 and 8 focus on the management paradigm of New Public Service and evaluate the impact of its goal of ‘not steering, but serving’ on collaborative governance. Lectures 9 and 10 explore how the theory and practice of public management facilitate change, learning, and conflict resolution.
- ASB-4521: Int'l Marketing Communication (15) (Semester 2) • Integrated marketing communication; • Application of contemporary communication theory and research methods; • International marketing communications strategies and planning; • Advertising and media planning; • Sales promotion and online marketing communication; • Public relations and exhibitions; • Advertising standardization and adaption; • Implementation and evaluation of integrated marketing communications strategy.
- ASB-4530: Global Brand Management (15) (Semester 1) • Introduction to brand management principles and practices • Defining and categorising brands • Brand equity theory • Brand positioning theory • Consumers and brands • Planning and implementing brand management programmes 1 • Planning and implementing brand management programmes 2 • Measuring, interpreting and monitoring brand performance • Growing and sustaining brand equity • Case studies in brand management (presentations)