Run by Bangor Business School
20 Credits or 10 ECTS Credits
Organiser: Dr Marco Pelliccia
Overall aims and purpose
To develop students understanding of the core components of microeconomics, building upon the material introduced in first year Introduction to Economics. To provide a basis on which to study theoretical and applied microeconomics in third year modules. In particular, the module will extend students’ analytical skills in relation to consumer and producer theories, and introduce students to general equilibrium analysis and game theory.
• Demand and supply microfoundations • Rational choice • Individual and market demand • Uncertainty and consumer behaviour • The cost of production and profit max • Market structure • Strategic interdependence • Game theory • General equilibrium • Markets with asymmetric info • Externalities
Satisfactory standard: 40-49: No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work’s objectives.
Excellent standard: 70+: An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
Average Standard: 50-59: Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
High Standard: 60-69: Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
Appraise the role of the government and regulation in markets.
Understand the impact of uncertainty and asymmetric information on consumer choices and firm behaviour.
Evalute the model of rational choice model.
Demonstrate a thorough understanding of demand and supply microeconomic foundations.
|Final Examination S1 2.5hrs||65|
Teaching and Learning Strategy
4 hours of lectures in Week 1. 3 hours of lectures per week for rest of Semester 1. Theoretical explanations during the lectures. Use of slides and other on-line materials.
- Numeracy - Proficiency in using numbers at appropriate levels of accuracy
- Exploring - Able to investigate, research and consider alternatives
- Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
- Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
- Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
"Microeconomics. An Intuitive Approach with Calculus" by T. Nechyba
Pre- and Co-requisite Modules
Courses including this module
Compulsory in courses:
- LN14: BA Economics/Accounting year 2 (BA/ECA)
- LN15: BA Accounting & Economics (with International Experience) year 2 (BA/ECAIE)
- L1T1: BA Economics and Chinese year 2 (BA/ECCH)
- LR13: BA Economics/Italian year 2 (BA/ECIT)
- LL13: BA Sociology/Economics year 2 (BA/ECS)
- LR14: BA Economics/Spanish year 2 (BA/ECSP)
- LR11: BA French/Economics year 2 (BA/FREC)
- LR12: BA German/Economics year 2 (BA/GEC)
- LV11: BA History/Economics year 2 (BA/HEC)
- LL14: BA Social Policy/Economics year 2 (BA/SPEC)
- NL41: BSc Accounting and Economics year 2 (BSC/ACCEC)
- NL42: BSc Accounting and Economics with International Experience year 2 (BSC/AEIE)
- L190: BSc Business Economics year 2 (BSC/BEC)
- N391: BSc Banking and Finance year 2 (BSC/BFIN)
- L111: BSc Financial Economics year 2 (BSC/FINEC)
Optional in courses:
- NN45: BA Accounting and Banking year 2 (BA/AB)
- NQ26: BA Astudiaethau Busnes a Chymraeg year 2 (BA/ABCH)
- NN36: BA Accounting and Banking with International Experience year 2 (BA/ABIE)
- NR43: BA Accounting/Italian year 2 (BA/AIT)
- NR44: BA Accounting/Spanish year 2 (BA/ASP)
- NG10: BA Business and Computer Information Systems year 2 (BA/BCIS)
- N1R1: BA Bus Stud with French year 2 (BA/BSFR)
- N1R2: BA Business Studies with German year 2 (BA/BSGER)
- N1R3: BA Business Studies with Italian year 2 (BA/BSIT)
- N1R4: BA Business Studies with Spanish year 2 (BA/BSSP)
- NM11: BA Business and Law year 2 (BA/BUSALAW)
- N1T1: BA Business Studies and Chinese year 2 (BA/BUSCH)
- NR1C: BA Business Studies/French year 2 (BA/BUSSF)
- NR1F: BA Business Studies and German year 2 (BA/BUSSG)
- NR1H: BA Business Studies and Italian year 2 (BA/BUSSI)
- NR1K: BA Business Studies and Spanish year 2 (BA/BUSSS)
- NR41: BA French/Accounting year 2 (BA/FRA)
- NR42: BA German/Accounting year 2 (BA/GA)
- N500: BA Marketing year 2 (BA/MK)
- N5R3: BA Marketing with Italian year 2 (BA/MKITAL)
- N5R1: BA Marketing with French year 2 (BA/MKTFR)
- N5R2: BA Marketing with German year 2 (BA/MKTGER)
- N5R4: BA Marketing with Spanish year 2 (BA/MKTSP#)
- NNM1: BSc Business Studies & Marketing with Intl Experience year 2 (BSC/BSMIE)
- NN1M: BSc Business Studies and Marketing year 2 (BSC/BSMKT)
- N501: BSc Marketing year 2 (BSC/MKT)