Modules for course L114 | BA/BE
BA Business Economics
These were the modules for this course in the 2017–18 academic year.
- ASB-3101: Human Resource Management (10) History and development of the HR function; Strategic HRM; Human resourcing: recruitment and selection, human resource planning; Human Resource Development; Reward and performance management; Employee relations, employment law, industrial relations; The flexible firm; Globalisation and international HRM; HRM issues in practice.
- ASB-3104: Entrepreneurship Cap & Firm (10) Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10)Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
- ASB-3313: Financial Economics (10)
- ASB-3514: Industrial Organisation (10) 1.Market structure. a. Static imperfect competition. b. Dynamic imperfect competition. 2. Sources of market power. a. Product differentiation. b. Advertising and marketing. c. Information and reputation. 3. Pricing strategy. a. Price discrimination. b. Intertemporal price discrimination. c. Bundling. 4. Competition and regulation. a. Mergers and acquisitions. b. Entry and exit.
- ASB-3206: Money and Banking (10) Money and the financial system; Interest rates, financial instruments and financial markets; Financial institutions and bank management; Central banks, monetary policy and financial stability; Central bank balance sheet and the money supply process; Modern monetary economics.
- ASB-3301: Macroeconomics (10) Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
- ASB-3316: Applied Economics (20) • Introduction to econometric software. • Sourcing data. • Organisation and manipulation of data. • Programming of software. • Applied skills in analysis of data including summarising and visualisation, and a variety of regression techniques. • Analysis of outputs. • Application to economic problems: o Analysing economic relationships o Testing economic theories
40 credits from:
- ASB-3102: International Business (10) (Semester 1) Globalisation and international business; Challenges of operating in an international environment; Culture in the global environment; Role of governments in international business; Economic and behavioural explanations of international business; Range of transaction modes, export/import, joint venture, licensing and other cooperative modes, wholly-owned direct investment; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.
- ASB-3103: Marketing Strategy & Man. (10) (Semester 1) Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
- ASB-3105: Business Planning (10) (Semester 2) Introduction to new venture creation; Starting your own business; Family business; Buying a business; Franchising; Idea generation and screening for new venture opportunities; Writing a business plan.
- ASB-3107: The Marketing of Services (10) (Semester 2) Understanding and framing service experiences; Measuring Service Quality; Role of technology in service quality; Service setting and participants; Price/Value/Quality; Communication - more than promotions; Managing demand and customer confidence; Service delivery globally.
- ASB-3108: Customer Insight Project (10) (Semester 2) Issues in undertaking market research activities; Development and administration of fieldwork for quantitative customer survey; Analysis of quantitative survey data; Reporting and presentation of strategic recommendations.
- ASB-3109: Strategic Management (10) (Semester 2) The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.
- ASB-3111: Operations Management (10) (Semester 2) Introduction to operation management: OM jobs, processes and techniques; Service and product design; Quality management: defining quality, total quality management (schools and tools); Process and capacity design: process strategies, process analysis tools, process and technology, process reenineering, capacity planning, resource allocation; Location strategies: location evaluation; Layout design: layout options, layout in specific contexts (e.g warehouse, retailing); Human resources and job design: human resources strategy, job design, labour planning; change and development; Supply chain management: supply chain strategies and structures, vendor selection; Inventory control and material requirements planning: inventory models and tools; Scheduling: long and short term, Just-in-time systems, lean production.
- ASB-3112: Advertising Strategy (10) (Semester 1) Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.or
ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
- ASB-3114: e-Marketing (10) (Semester 1) Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
- ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2) Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
- ASB-3201: International Banking (10) (Semester 1) Introduction to international banking; Commercial banking vs. investment banking; Investment banking; Comparative banking system; International consolidation and mergers in banking; Country risk analysis; International financial crises - theory; International financial crises - cases; International financial regulation (1); International financial regulation (2).
- ASB-3204: Corporate Risk Management (10) (Semester 1) The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
- ASB-3206: Money and Banking (10) (Semester 2) Money and the financial system; Interest rates, financial instruments and financial markets; Financial institutions and bank management; Central banks, monetary policy and financial stability; Central bank balance sheet and the money supply process; Modern monetary economics.
- ASB-3208: Financial Statement Analysis (10) (Semester 2) Financial ratio analysis and interfirm comparison; Trend analysis and financial forecasting; Dividends, earnings and share valuation; Valuation techniques; Investment analysis; Distress prediction and company acquisations.
- ASB-3210: Advanced Corporate Finance (20) (Semester 1 + 2) The module examines the theory and practice of corporate investment and financial decisions. Topics include: mean-variance analysis, option pricing, capital structure, dividend policy, efficient capital markets, agency theory, mergers and restructuring. Particular emphasis will be placed on topical areas within corporate governance and investments.
- ASB-3211: Adv.Accounting Theory & Pract (20) (Semester 1 + 2) Normative theories of accounting; Positive accounting theories; Behavioural accounting theories; Systems-oriented theories; Critical accounting theories; Conceptual frameworks for financial reporting; A regulatory framework for financial reporting; Presentation of financial statements; Specific issues, including financial instruments, leases. provision, contingent liabilities and contingent assests: taxation.
- ASB-3212: Taxation (20) (Semester 1 + 2) The place of taxation in the economy; The balance between equity and efficiency; Income tax and incentives to work and save; The role of capital taxation; The bases of taxation and investment incentives; Reform of the tax system; Tax as a policy tool; The calculation of personal, corporate, capital gains, inheritance and value added tax liabilities; Basic tax planning.or
ADB-3212: Trethiant (20) (Semester 1 + 2)Lle trethiant yn yr economi; Y cydbwysedd rhwng ecwiti ac effeithlonrwydd; Treth incwm a chymhelliannau i weithio ac arbed; Swyddogaeth trethiant cyfalaf; Seiliau trethiant a chymhelliannau buddsoddi; Diwygio'r system dreth; Treth fel cyfrwng polisi; Cyfrifo rhwymedigaethau treth bersonol, gorfforaethol, enillion cyfalaf, etifeddu a threth ar werth; Cynllunio sylfaenol o ran talu trethi.
- ASB-3214: Auditing (20) (Semester 1 + 2) Theoretical, regulatory and ethical background to both internal and external auditing; Risk assessment in the context of internal and external audit; The audit planning process; Gathering of audit evidence; Contents of audit reports; International procedural and ethical standards.
- ASB-3215: Adv Inv Theory & Practice (10) (Semester 2) Market efficiency; Performance measurement and attribution; Measuring investment risk; Anomalies in returns and common investment philosophies; Benchmarking and models of expected returns; Testing for excess returns: methodologies; Testing for excess returns: key findings; Theoretical rationale for findings of excess returns; Real-world issues in the implementation of investment strategies.
- ASB-3217: Investment (10) (Semester 1)
- ASB-3309: Behavioural Finance (10) (Semester 2) Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence; Theory and evidence on the efficient markets hypothesis; Expected utility theory, axioms, attitudes to risk and curvature of the utility of wealth curve, Rabin’s critique; Psychological research, examples of irrational behaviour and choices; Prospect theory, examples of irrational behaviour by individual investors; Limits to arbitrage, evidence of inefficiency, noise trader risk; The closed-end funds puzzle; Investor sentiment, under-reaction and over-reaction to news, momentum, positive feedback trading and herding, bubbles, booms, crashes and fads; Corporate finance applications, new share issues, equity and debt finance.
- ASB-3317: Econometrics (20) (Semester 1) 1. The linear regression model; 2. Ordinary least squares; 3. Maximum likelihood estimation; 4. Goodness of fit and the explanatory power of a regression model; 5. Endogeneity; 6. Instrumental variables; 7. Dynamic regression models: distributed lag and autoregressive models; 8. Non-stationarity and testing for unit roots; 9. Modelling long-run relationships: cointegration; 10. Regression analysis using panel data.
- ASB-3320: Current Issues in Economics (20) (Semester 1 + 2)
- ASB-3412: Dissertation (20) (Semester 1 + 2) There is no set syllabus. The subject matter can be drawn from any area of accounting, banking, economics, finance, business studies, management or marketing, provided that there is suitable and sufficient reading material available, and a member of staff is available to supervise in the chosen area of study. You should choose your topic in consultation with the module organiser and other members of staff at the start of the academic year.or
ACB-3412: Traethawd (20) (Semester 1 + 2)Nid oes maes llafur penodedig. Gall y testun ddod o unrhyw faes astudiaethau busnes, rheolaeth neu farchnata, ar yr amod bod deunydd darllen addas a digonol ar gael a bod aelod staff ar gael i oruchwylio'r maes astudio a ddewiswyd. Dylech ddewis eich testun mewn ymgynghoriad â threfnydd y modiwl ac aelodau staff eraill ar ddechrau'r flwyddyn academaidd.
- ASB-3500: Britain and the EU (10) (Semester 1) Elements of a governmental system; Relationship between the legislature, executive and judiciary, constituions and the rule of law; The British state and its institutions, the executive, the prime minister and monarch; The nation state and the EU; Sovereignty, legitimacy, subsidiarity and multi-level governance; History and evolution of the EU; Consultative and legislative processes of the EU; The EU as an experimental, evolving and unique model of multi-level governance.
- ASB-3501: Comparative Public Admin (10) (Semester 2) Introduction and overview: public administration and the comparative approach; Culture and history of public administration; The politics and bureaucracy: issues of accountability and control; Central, regional and local government; Asymmetric power in the UK; The consensus state in the Netherlands; Administrative complexity in Italy; Governance: patterns of intergovernmentalism and decentralisation; Democratic innovation: challenges of participation and collaboration; Public administration reform, comparison, and non-western societies.
- ASB-3507: Advanced Management Accounting (20) (Semester 1 + 2) Costings, budgets and pricing; Target costing, life-cycle costing, back-flush accounting and throughput accounting; Linear programming with multiple scarce resources; Budgetary systems; Advances standard costing; Performance measurement; Working capital management; Application of advanced management accounting techniques in organisations.
- ASB-3509: Corp. Social Responsibility (10) (Semester 2) This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
- Students may choose from the above list of modules, that is any Business School year 3 module, subject to pre-requisites and excluding ASB-3317 and ASB3412. Please note that due to timetabling restrictions the following pairs of modules are not available to take together: ASB3112 and ASB3212; ASB3113 and ASB3211; ASB3107 and ASB3211; ASB3108 and ASB3214; ASB3114 and ASB3212; ASB3310 and ASB3501.