# Modules for course LV11 | BA/HECBA History/Economics

These were the modules for this course in the 2017–18 academic year.

You can also view the modules offered in the years: 2018–19; 2019–20.

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### Compulsory Modules

#### Semester 1

• HCH-1050: The Past Unwrapped (20)
or
HCC-1050: Dechrau o'r Dechrau (20)
• ASB-1101: Quantitative Methods (20)
Manipulation of algebraic expressions and the solution of equations; Simultaneous linear equations, quadratic equations, and economics applications; Descriptive statistics: measures of location and dispersion; Measuring uncertainty using probability; Gradients, rates of change, rules of differentiation; Marginal functions and elasticities, maximisation of a function of one variable, profit maximisation; Functions of two variables, joint production; Financial mathematics: compound interest and discounting, net present value and investment appraisal.
or
• Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
• ASB-1300: CORE Economics (20) or
ACB-1300: Economeg CORE (20)

#### Semester 2

• ASB-1101: Quantitative Methods
Manipulation of algebraic expressions and the solution of equations; Simultaneous linear equations, quadratic equations, and economics applications; Descriptive statistics: measures of location and dispersion; Measuring uncertainty using probability; Gradients, rates of change, rules of differentiation; Marginal functions and elasticities, maximisation of a function of one variable, profit maximisation; Functions of two variables, joint production; Financial mathematics: compound interest and discounting, net present value and investment appraisal.
or
• Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
• ASB-1300: CORE Economics or
ACB-1300: Economeg CORE

### Optional Modules

#### 20 credits from:

• ASB-1103: Intro to Business and Mgmt (10) (Semester 1)
• Introduction to the module • Explaining Organisational Behaviour • The Environment • Learning • Culture • Personality • Motivation • Groups • Leadership • Elements of structure • Conflict
or
ADB-1103: Busnes a Rheolaeth (10) (Semester 1)
• Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
• ASB-1104: Introduction to Marketing (10) (Semester 2)
Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.
or
ACB-1104: Cyflwyniad i Farchnata (10) (Semester 2)
Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
• ASB-1110: Mgmt & Financial Accounting (20) (Semester 1 + 2)
Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.
or
ACB-1110: Cyfrifeg Rheolaeth ac Ariannol (20) (Semester 1 + 2)
• ASB-1200: Business Study Skills (10) (Semester 1)
Writing academic essays and reports; Referencing and bibliographies; Sourcing information using libraries, databases and the web; Basic statistics and presentation of data; Internet, email and Blackboard; Word processing using MS Word; Spreadsheets using MS Excel; Presentations using MS PowerPoint; Communication and presentation skills; Career and employability awareness.
or
ACB-1200: Sgiliau Astudio Busnes (10) (Semester 1)
Ysgrifennu traethodau ac adroddiadau academaidd; Cyfeirnodau a llyfryddiaethau; Dod o hyd i wybodaeth gan ddefnyddio llyfrgelloedd, cronfeydd data a’r we; Ystadegau sylfaenol a chyflwyno data; Rhyngrwyd, e-bost a Blackboard; Prosesu geiriau gydag MS Word; Taenlenni gydag MS Excel; Cyflwyniadau gydag MS PowerPoint; Sgiliau cyfathrebu a chyflwyno; Ymwybyddiaeth o yrfaoedd a chyflogadwyedd.
• ASB-1202: Financial Mrkts & Institutions (10) (Semester 2)
Motivation for the existence of financial markets and financial intermediaries; Main types of financial instruments, financial markets and financial intermediaries; Unique characteristics of banks and recent developments in the banking sector; Different concepts relating to market efficiency; Financial crises and contagion risk for the real economy; Regulation in the financial sector: motivation and recent developments; Theory of central banking: monetary policy, supervision and lender of last resort.
or
Elfennau sy'n arwain at fodolaeth marchnadoedd ariannol a chyfryngwyr ariannol; Prif fathau o offer ariannol, marchnadoedd ariannol a chyfryngwyr ariannol. Nodweddion unigryw banciau a datblygiadau diweddar yn y sector bancio; Gwahanol gysyniadau'n ymwneud ag effeithiolrwydd y farchnad; Argyfyngau ariannol a risg i hynny ymledu i'r economi wirioneddol; Rheolaethau yn y sector ariannol: ysgogiad a datblygiadau diweddar; Theori bancio ganolog: polisi ariannol, goruchwyliaeth a benthyciwr pan fetho popeth arall.
• ASB-1400: Law for Business (20) (Semester 1 + 2)

#### 40 credits from:

• HXH-1002: Birth of Modern Europe (20) (Semester 2)
The Renaissance; state formation; multiple monarchies (Valois France, the Habsburg Dominions, centre and peripheries in Britain and Ireland); the Reformation in Britain and on the Continent.
or
HXC-1003: Genedigaeth yr Ewrop Fodern (20) (Semester 2)
• HXH-1004: Intro Modern History1815-1914 (20) (Semester 1)
This module provides an introduction to nineteenth-century history, in particular: - Key events and dates - The political geography of Europe - Industrial Revolutions - Workers - Workers’ Political Movements - Middle Classes - Liberalism and Conservatism - Elites - Revolutions - Nationalism and Nation States - The Disintegration of Multinational Empires - War and Diplomacy - Imperialism It also provides an introduction to basic study skills, in particular: - The Library - Planning, Literature Search, Bibliography - Essay Writing - References, Footnotes, Plagiarism
or
HXC-1004: Cyflwyniad Hanes Modern (20) (Semester 1)
Bydd y modiwl hwn yn rhoi arweiniad i hanes y bedwaredd ganrif ar bymtheg, yn arbennig: - y chwyldro amaethyddol a’r chwyldro diwydiannol - yr elit a’r dosbarth canol - Rhyddfrydiaeth a Cheidwadaeth - gweithwyr a'r werin - mudiadau gwleidyddol gweithwyr - chwyldroadau - cenedlaetholdeb a hunaniaeth genedlaethol - rhyfel a diplomyddiaeth - Imperialaeth
• HXW-1007: Wales: Princes to Tudors (20) (Semester 1)
Wales in the age of Owain Gwynedd and Lord Rhys; Gerald of Wales; rise of Llywelyn ap Iorwerth in Gwynedd and over much of the rest of Wales; the reign of Dafydd ap Llywelyn and succession to Gwynedd; the hegemony and downfall of Llywelyn ap Gruffudd, prince of Wales; poetry and history writing in medieval Wales; Welsh political aspirations in l4th century; Owain Glyndŵr and his movement; Brutus, 1485 and political prophecy; Wales and the Reformation; Wales and the Renaissance; Wales and 16th-century politics – the Acts of Union.
or
HXC-1007: Cymru: Tywysogion i Duduriaid (20) (Semester 1)
Oes Owain Gwynedd a'r Arglwydd Rhys; Gerallt Gymro; Llywelyn ap Iorwerth (m. 1240) a'i feibion; Penarglwyddiaeth a chwymp Llywelyn ap Gruffudd, Tywysog Cymru (m. 1282); barddoniaeth a hanes yn yr Oesoedd Canol; dyheadau gwleidyddol Cymreig yn y bedwaredd ganrif ar ddeg; mudiad Glyndwr; Brutus, 1485 a'r traddodiad proffwydol; Cymru a'r Diwygiad Protestannaidd; Cymru a'r Dadeni; Cymru a gwleidyddiaeth yr unfed ganrif ar bymtheg - y Deddfau Uno.
• HXH-1009: War, Society and the Media (20) (Semester 2) or
HXC-1009: Rhyfel, Cymdeithas, Cyfryngau (20) (Semester 2)
• HXW-1010: Wales since 1789 (20) (Semester 2) or
HXC-1006: Cymru yn y Byd Modern (20) (Semester 2)
Wythnos 1: Darlith: Deall Cymru fodern ac amcanion y modiwl Dim seminar Wythnos 2: Darlith: Meithrin Cymru fodern (i): Diwydiant ac economi Seminar: Siartiaeth a Beca Wythnos 3: Darlith: Meithrin Cymru fodern (ii): Trosedd, cosb a moesoldeb Seminar: Y Gymru fywgraffiadol: David Lloyd George fel astudiaeth achos Wythnos 4: Darlith: Themâu (i): Mewnfudo ac allfudo Seminar: Mewnfudo Wythnos 5: Darlith: Themâu (ii): Iaith, addysg a chrefydd yn y 19eg ganrif Seminar: Cenedlaetholdeb, Tynged yr Iaith Wythnos 6: Darlith: Themâu (iii): Effaith y ddau ryfel byd Seminar: Y Gymru Lafurol Gweithdy: Eidalwyr yng Nghymru Wythnos 7: WYTHNOS DDARLLEN Wythnos 8: Darlith: Themâu (iv): Merched a llunio Cymru fodern Seminar: Cerddoriaeth boblogaidd Wythnos 9: Darlith: Themâu (v): Diwylliant poblogaidd a newid cymdeithasol Seminar: Merched mewn llenyddiaeth Gymreig Wythnos 10: Darlith: Themâu (vi): Chwaraeon a hunaniaeth Seminar: Hunaniaeth Wythnos 11: Darlith: Materion (i): Y frwydr am hunan-reolaeth Seminar: Y Cwestiwn Cenedlaethol Wythnos 12: Darlith: Materion (ii): Creu Cymru newydd? Seminar: Sesiwn adolygu
• HXH-1011: Europe in the High Middle Ages (20) (Semester 1) or
HXC-1011: Ewrop yn y Canol Oesoedd Uchel (20) (Semester 1)
• Students are encouraged to select modules that cover more than one of the generally recognised periods of History (Medieval, Early Modern and Modern).

### Compulsory Modules

#### Semester 1

• ASB-2108: Probability and Optimisation (10)
• Partial differentiation, and optimisation of functions of two variables; • Integration; • Probability distributions and random variables; • Measures of central tendency and dispersion, mean and variance; • Discrete random variables, the Binomial and Poisson distributions; • Continuous random variables, the Normal distribution, and statistical tables; • Populations and samples, estimators and estimates; • Confidence intervals.
or
• ASB-2307: Microeconomics (20)
• Demand and supply microfoundations • Rational choice • Individual and market demand • Uncertainty and consumer behaviour • The cost of production and profit max • Market structure • Strategic interdependence • Game theory • General equilibrium • Markets with asymmetric info • Externalities • Government regulation • Productivity and comparative advantage • International trade theory.

#### Semester 2

• ASB-2110: Statistical Methods (10)
Constrained optimisation; Hypothesis tests; Type I and Type II errors; Level of significance; Correlation and causality; Linear Regression model; Ordinary Least Squares estimation; Testing the significance of a regression.
or
• ASB-2308: Macroeconomics (20)
• The role of macroeconomics, macroeconomic variables and statistics; • Introduction to schools of thought; • The classical model; • The Keynesian model; • Aggregate demand and supply analysis; • The Phillips curve; • The role of expectations; • Open economy macroeconomics; • Macroeconomic policy debates: monetary policy, fiscal policy, exchange rate policy, government debt management; • Theories of consumption; • Theories of growth.

### Optional Modules

#### 60 credits from:

• HGW-2003: Re-igniting the Dragon (20) (Semester 1)
• HCH-2050: Debating History (20) (Semester 1)
The first part of the course is concerned with the use of the past made by historians and commentators such as politicians, the way traditions are invented (and destroyed), and introduces the different historiographical schools. The second part covers some historiographical (ie. concerned with the art of writing history) issues with emphasis on the various ideas about the study and writing of history which have developed over the last two centuries and which students need to understand in order to engage confidently with the different approaches which professional historians take to their work. This is taught through a case-study approach where students can apply the different approaches studied in the first part of the course to specific controversial historical subjects. The course will cover the following topics: Whig and Tory history, Ranke, the professionalisation of the study of history, nations, empire, structuralism, post-structuralism, revisionism, counter-factual history, case studies may change from year to year but will include topics such as The Peasants’ Revolt, The English civil war, the outbreak of world war one; suffrage, consumerism, the Welsh in history, the Reformation. American Civil war, Cold War; Oral history; National identity.
or
HCG-2011: Dehongli'r Gorffennol (20) (Semester 1)
Er y byddir yn rhoi peth sylw i rai o haneswyr mawr y bedwaredd ganrif ar bymtheg – fel Ranke, Macaulay a Marx – bydd pwyslais y cwrs ar hanesyddiaeth yr ugeinfed ganrif. Canolbwyntir gan hynny ar feddylwyr a thueddiadau allweddol ym maes hanesyddiaeth yn ystod y ganrif ddiwethaf gan astudio enghreifftiau penodol o gynnyrch y meddylwyr a’r ysgolion dan sylw. Ymysg y pynciau a astudir bydd Ysgol yr Annales, Hanesyddiaeth Farcsaidd, Hanes Merched, Hanes Llafar, a her syniadaeth ôl-strwythurol ac ôl-fodern. Neulltuir yn ogystal ddwy ddarlith i drafod agweddau ar Hanesyddiaeth Cymru yn y cyfnod diweddar.
• HWH-2070: History Workplace Module S1 (20) (Semester 1)
The student normally spends one day a week during the appropriate semester, and in total about 70 hours, working in an archives office, an archaeological unit or a museum service undertaking specific tasks of a practical as well as an academic nature as given them by the officer(s) in charge. These typically include drawing up inventories, collating field evidence, drawing up catalogues of discrete manuscript or artefact collections, as well as at times dealing with public enquiries. Currently the Department has agreements with most of the archive record offices in north Wales, but especially at Caernarfon and Llangefni, with the Gwynedd Archaeological Trust, with Oriel Bangor and Oriel Môn at Llangefni and the regimental Museum at Caernarfon. Approved excavation training courses may qualify if of sufficient duration and rigour and conform to the Course Guidelines. Students should also be aware that there are health and safety implications to all placements.
• HWH-2071: History Workplace Module S2 (20) (Semester 2)
• HTA-2111: Ancestral Landscapes (20) (Semester 1)
1. Introduction and the chronology of later prehistoric Britain and Ireland 2. Mesolithic background and the nature of hunter-gatherers 3. The Mesolithic/Neolithic transition 4. The environment, forest clearances and the role of cereals and meat in Neolithic diets 5. Settlements, houses and mobility 6. Neolithic material culture: pottery, stone tools, axes and flint mines 7: Places for the ancestors: the role of the dead in Neolithic society 8. Monuments 1: chambered tombs 9. Monuments 2: causewayed enclosures 10. Monuments 3: cursus, henges and stone circles 11. Theory 1: Prehistoric landscapes, phenomenology and experience 12. Theory 2: The natural world: natural places and human-animal relations 13. Ireland: a case study 14. Early Bronze Age: Introduction 15. Places for the dead: Earlier Bronze Age burial and ceremony 16. Early Bronze Age: elements of continuity, elements of change 17. Early Bronze Age/Middle Bronze Age transition 18: Dividing the land: Later Bronze Age Settlement 19. Later Bronze Age burial and ceremony 20. The production and consumption of prestige goods 21. Regional archaeologies? 22. Revision session
• HGH-2112: Civil War: Eng & Wal 1558-1660 (20) (Semester 1)
The course concentrates upon political and religious history - but social, cultural, economic and intellectual aspects are also considered where they are relevant to the core of the course. Major topics explored include: The ‘crisis’ of the 1590s; The impact of the arrival of the Stuart dynasty; Divisions in English Protestantism; Charles I’s Personal Rule, and the outbreak of civil war; The course of the conflict, and attempts at a settlement; The reasons for the regicide; The English Republic and the restoration, 1649-1660
• HTH-2112: Reformation & Counter-Reforma. (20) (Semester 2)
The nature of the late medieval region; Luther's teaching; the early spread of the Reformation in town; the Peasants war; radical reformation and protestant divisions; the reformation in kingdoms and principalities; Calvinism and its association with revolt; the origins and nature of the counter-reformation; comparison of sixteenth century protestantism and catholicism.
• HTA-2114: Experimental Archaeology (20) (Semester 2)
1. Introduction: experimental archaeology today and its links with ethnoarchaeology 2. The history of experimental archaeology 3. Experiment by design: designing experiments, recording data and methodology 4. Prehistoric metallurgical practices: copper and bronze production 5. Stone and flint technologies; production and use-wear analysis 6. Prehistoric metallurgical practices: iron production 7. Food production: cooking with stone and food storage pits 8. Making prehistoric roundhouses 9. Cremation pyres: a case study on Early Bronze Age practices 10. Taphonomies: understanding the formation of the archaeological record through experimental archaeology 11. Experiencing experiments and materials; revision lecture
• HTA-2117: Roman Frontier Society (20) (Semester 2)
One of the key themes of this module is the interaction between the Roman army and native populations, and the subsequent evolution of distinct frontier societies. Contextualisation will be central to the investigation of the archaeology. Examination of material evidence from military and civilian sites will include settlement, burial and environmental evidence. Iconographic and epigraphic evidence will also be examined, as will contemporary written sources (e.g. the Vindolanda letters). Key issues explored will centre on continuity and change, and topics will include syncretism and native resistance. The history of Roman scholarship and its influence on perceptions of frontier life forms an important aspect of this course, with particular emphasis given to current post-colonial approaches.
• HTA-2118: Field Archaeology in Britain (20) (Semester 1)
Lectures 1. Course introduction: outline of course aims, content, assessment. 2. Research designs and regional sampling. 3. Desk-based research: (using HERs, literature searches (including grey literature), accessing aerial photographs, historical documents, place name research, map regression analysis). 4. Surveying upstanding monuments: building recording; setting up a site grid (EDM and tapes); surveying earthworks; fieldwalking strategies. 5. Geophysical surveys: magnetometer, resistivity, magnetic susceptibility, GPR 6. Setting up an archaeological excavation: SMCs, landowner permissions, logistics, sampling strategy, schedule. 7. Doing an excavation: excavation techniques: dryland, wetland, contexts 8. Doing an excavation: recording techniques (planning, section drawing, small finds) 9. Doing an excavation: sampling strategies (soil samples, dating samples) 10. Excavating human remains 11. Planning post-excavation analyses and presenting sites to the public: the importance of outreach Workshops 1. Interpreting aerial photography and geophysical surveys: formation processes, site and landscape stratigraphy, plotting data 2. Making maps (downloading data from Edina, Illustration, plotting data) 3. Designing an excavation strategy for three different case-study sites 4. Environmental soil sampling; sorting of soil residues (course residues) and presentation and analysis of data 5. Interpreting archaeological field illustrations (e.g. sections and plans); site formation processes and stratigraphy; writing stratigraphic reports Fieldtrips 1. Using the HER and grey literature searches: Gwynedd Archaeological Trust (2 hours) 1. Setting up a site grid and surveying upstanding remains (5 hours) 2. Building recording (3 hours)
• HGH-2119: Britain 1945-1990 (20) (Semester 2)
Britain at the outbreak of war; Dawn of a new Jerusalem; The Attlee governments, 1945-51; The affluent society ? The Wilson governments; Heath to Thatcher The decline of socialism Social attitudes and class; Youth culture Thatcherism to the Third Way; New Labour The break-up of Britain ?.
• HTA-2120: Rethinking Archaeology (20) (Semester 2)
Lectures 1. The origins of archaeological theory 2. The ‘New Archaeology’ and post processualism 3. Marxist and structuralist approaches in archaeology 4. The post-processualist critique 5. Multi disciplinary approaches to the archaeological record 6. The archaeology of people and social relations 7. Towards an archaeology of gender 8. Approaches to the study and interpretation of material culture 9. Contemporary approaches to archaeological landscapes 10. Understanding the built environment 11. The archaeology of ritual and religion 12. Archaeology in theory and in practice Seminars 1. The identification of cultural groups from archaeological evidence 2. The loss of innocence and the development of the ‘New Archaeology’ 3. Symbolic and structural archaeology 4. Re-constructing an interpretive archaeology 5. Social evolution and cognitive archaeology 6. How were past societies organised? 7. Representing gender in the archaeological past 8. Art or artefact: key debates in material culture studies 9. Experiencing the past: a phenomenology of landscape 10. House form and culture 11. What is ritual and religion and can we identify them in the archaeological record? 12. Critical approaches to archaeological fieldwork
• HTA-2123: Archaeology Field School (20) (Semester 1)
Practical skills: Archaeological excavation and survey: removing turf and topsoil cover, cleaning surfaces, sectioning and excavating features, recovering finds, soil and paleoenvironmental sampling, drawing of plans and sections, 2D and 3D photography, surveying with a total station and GPS Rover, producing written records. Archaeological post-excavation work: finds processing and recording, wet sieving soil samples, plan digitization, finds drawing and photography, report writing. Theoretical knowledge: Principles of archaeological stratigraphy, GIS and CAD applications in archaeology, UK archaeological heritage legislation; organising and financing an excavation
• HTH-2124: Heritage and Identity (20) (Semester 1)
Individual, group, local, regional, national and global identities; museums; political and cultural role of archaeology and history, the heritage in minority groups, the heritage of elites, oral culture, heritage and the nation state, the creation of heritage-based identities in past societies.
• HGH-2127: Europe, Early Middle Ages (20) (Semester 2)
1. The fall of the western Roman empire; 2. The foundation of the `barbarian¿ kingdoms; 3. Merovingians and Carolingians; 4. Charlemagne; 5. The papacy and monasticism; 6. Justinian and the Byzantine revival; 7. Culture and society; 8. Towns and economy; 9. The Vikings and the foundation of Normandy; 10. The birth of Islam and the creation of the caliphate of Cordoba. Students taking the course will study these topics using both primary sources (such as Gregory of Tours, Paul the Deacon, Einhard¿s Life of Charlemagne) and the modern historiography.
• HTW-2127: Wales, Renaissance & Europe (20) (Semester 2)
• HTC-2132: Rhyfel Mawr trwy lygaid y Cym. (20) (Semester 2)
• HTH-2139: Norman Sicily (20) (Semester 1)
1. Introduction - the creation of the kingdom, 1000-1130; 2. Roger II: the establishment of a new monarchy, 1130-1154; 3. Court culture and race relations; 4. Roger II's assizes: law and kingship; 5. Government in Sicily under the kings; 6. Reign of William I `the Bad', 1154-1166; 7. Reign of William II `the Good', 1166-1189; 8. The mosaics of the Norman kingdom¿Cefalu, Palermo and Monreale; 9. The church and the kings; 10. The chroniclers: Alexander of Telese and Hugh Falcandus. Students taking the course will study these topics using both primary sources (including the art produced in the kingdom) and the modern historiography.
• HTH-2149: Britannia Rule the Waves (20) (Semester 2)
(1) Introduction to the module, British Empire and Imperial Studies (2) Governing the Empire (3) British Policy and Trade (4) Technological Change (5) Scientific Exploration (6) The Empire: Asia (7) The Empire: America (8) The Empire: Africa (9) The Empire: Australasia (10) The British Empire and the Approach of War (11) Concluding lecture
• HTH-2150: Britain in the Jazz Age (20) (Semester 2)
1. War, Empire and Modernisation: The Boer War, WWI and an overview of the period. 2. Royalty and national identity: the Edwardian era; 1911 Investiture of the Prince of Wales; the Abdication Crisis. 3. Technological modernisation: Electricity, the wireless and motors. Case study of the Wembley Exhibition 4. Britain on the Breadline: health, living conditions and depression 5. Whippets, fish & chips and gambling: Workers, socialism and leisure 6. Nationalism and identity: Wales, Ireland and Scotland. 7. Ideology and the prelude to 1939 in Britain. A case study of Oswald Mosley and the British Union of Fascists. 8. Women in Love: Gender roles and fashion. A case study of the Mitford sisters 9. Bright Young People: Sexuality, aristocracy and decadence 10. Popular music: music halls, Jazz and Americanisation. 11. From bodyline bowling to mountaineering: Sport and society 1900-1939. 12. Workshop: Film and Jazz Age Britain 13. 1 day field trip to Manchester: Museum of Science and Industry and the People’s History Museum (including access to the Labour Party Archive)
1. Cyflwyniad: trefedigaethau America yn yr Ymerodraeth Brydeinig 2. Radicaliaeth: Gweriniaethwyr a Cymedrolion 3. Cwrs y Rhyfel 4. Boston, Efrog Newydd a Virginia 5. Dynion Mawr: Washington, Jefferson 6. Y rhyfel mewn cyd-destun ehangach: Ffrainc a Phrydain 7. Creu gwladwriaeth: Datganiad Annibyniaeth; y Cyfansoddiad; Mesur Iawnderau 8. O’r tu allan: Americanwyr Cynhenid, Teyrngarwyr, Pobl Du a Menwod 9. Y Weriniaeth Gynnar 10. Effeithiau’r ‘Chwyldro’ a barnau cyfoes
• HTC-2156: Rhyfel Cartref America (20) (Semester 1)
Y Gogledd a’r De Gwleidyddiaeth yr 1850au Caethwasiaeth Achosion y Rhyfel a’r Argyfwng Arwahanu Ymladd y Rhyfel Abraham Lincoln Y Cymry a’r Rhyfel Y Rhyfel a’r Gorllewin Rhyddhau’r Caethweision Ennill y Rhyfel Adluniad a’i Fethiant
• HTH-2157: The Age of the Castle (20) (Semester 1)
This module explores the following themes: 1. Introduction: From the ‘Castle Story’ to Current Thinking; 2. The Origin of the Castle; 3. ‘The King of the Castle’: Great Towers and Keeps; 4. ‘An Englishman’s Home is his Castle’?: The Castle as Lordly Residence; 5. The Castles of the Crusaders 1098-1291; 6. Castles and the Chivalric Ideal; 7. The Castles of Wales 1066-1415; 8. Castles and Elite Landscapes; 9. The Decline of the Castle?; 10. Romantic Ruins? Artists, Poets and the Heritage Industry You will be given an opportunity to focus in-depth on these themes and on the underpinning primary sources in your seminars.
• HTH-2159: History in Practice (20) (Semester 2)
• HTH-2163: Nazi Germany 1933-1945 (20) (Semester 1)
• HTH-2164: Violence in Early Mod Britain (20) (Semester 1)
• Students should chose 60 credits of modules, they do not have to take Dehongli'r Gorffennol/Debating History but it does remain an option. They do, have to take at least one general module (code beginning HGH/HGC/HGW) over level 5 and 6 as a whole

### Compulsory Modules

#### Semester 1

• ASB-3313: Financial Economics (10)
• ASB-3514: Industrial Organisation (10)
1.Market structure. a. Static imperfect competition. b. Dynamic imperfect competition. 2. Sources of market power. a. Product differentiation. b. Advertising and marketing. c. Information and reputation. 3. Pricing strategy. a. Price discrimination. b. Intertemporal price discrimination. c. Bundling. 4. Competition and regulation. a. Mergers and acquisitions. b. Entry and exit.

#### Semester 2

• ASB-3301: Macroeconomics (10)
Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
• ASB-3316: Applied Economics (20)
• Introduction to econometric software. • Sourcing data. • Organisation and manipulation of data. • Programming of software. • Applied skills in analysis of data including summarising and visualisation, and a variety of regression techniques. • Analysis of outputs. • Application to economic problems: o Analysing economic relationships o Testing economic theories

#### 40 credits from:

• HSW-3019: Native Wales & the Normans (40) (Semester 1 + 2)
• HDH-3075: History Dissertation (40) (Semester 1 + 2)
The report and dissertation will set the chosen research in its broader context e.g. historiography, theoretical framework, geographical and historical framework. It will set research questions and a structure will be worked out. It will describe and analyse the chosen topic using a range of relevant secondary and primary evidence. The project will be written up in an ordered and academic manner.
or
HDG-3075: Traethawd Hir Hanes (40) (Semester 1 + 2)
Bydd yr adroddiad a'r traethawd hir yn gosod yr ymchwil Hanes Cymru a ddewiswyd yn ei chyd-destun ehangach e.e. hanesyddiaeth, fframwaith theoretig, fframwaith daearyddol a hanesyddol. Bydd yn gosod cwestiynau ymchwil a bydd strwythur yn cael ei lunio. Bydd yn disgrifio ac yn dadansoddi'r pwnc a ddewiswyd gan ddefnyddio ystod o dystiolaeth wreiddiol ac eilaidd berthnasol. Ysgrifennir adroddiad ar y project mewn dull trefnus ac academaidd.
• HSH-3138: British Country House from1750 (40) (Semester 1 + 2)
• HSH-3144: The Norman Conquest (40) (Semester 1 + 2)
• HSH-3146: Gender Sex & Society 1400-1800 (40) (Semester 1 + 2)
• HSH-3147: Politics&Culture in the 1960s (40) (Semester 1 + 2)
• Students must take EITHER the Dissertation OR a Special Subject

### Optional Modules

#### 10 credits from:

• ASB-3101: Human Resource Management (10) (Semester 1)
History and development of the HR function; Strategic HRM; Human resourcing: recruitment and selection, human resource planning; Human Resource Development; Reward and performance management; Employee relations, employment law, industrial relations; The flexible firm; Globalisation and international HRM; HRM issues in practice.
• ASB-3102: International Business (10) (Semester 1)
Globalisation and international business; Challenges of operating in an international environment; Culture in the global environment; Role of governments in international business; Economic and behavioural explanations of international business; Range of transaction modes, export/import, joint venture, licensing and other cooperative modes, wholly-owned direct investment; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.
• ASB-3103: Marketing Strategy & Man. (10) (Semester 1)
Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
• ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.
or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
• ASB-3105: Business Planning (10) (Semester 2)
• ASB-3107: The Marketing of Services (10) (Semester 2)
Understanding and framing service experiences; Measuring Service Quality; Role of technology in service quality; Service setting and participants; Price/Value/Quality; Communication - more than promotions; Managing demand and customer confidence; Service delivery globally.
• ASB-3108: Customer Insight Project (10) (Semester 2)
Issues in undertaking market research activities; Development and administration of fieldwork for quantitative customer survey; Analysis of quantitative survey data; Reporting and presentation of strategic recommendations.
• ASB-3109: Strategic Management (10) (Semester 2)
The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.
• ASB-3111: Operations Management (10) (Semester 2)
Introduction to operation management: OM jobs, processes and techniques; Service and product design; Quality management: defining quality, total quality management (schools and tools); Process and capacity design: process strategies, process analysis tools, process and technology, process reenineering, capacity planning, resource allocation; Location strategies: location evaluation; Layout design: layout options, layout in specific contexts (e.g warehouse, retailing); Human resources and job design: human resources strategy, job design, labour planning; change and development; Supply chain management: supply chain strategies and structures, vendor selection; Inventory control and material requirements planning: inventory models and tools; Scheduling: long and short term, Just-in-time systems, lean production.
• ASB-3112: Advertising Strategy (10) (Semester 1)
Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.
or
ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)
Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
• ASB-3114: e-Marketing (10) (Semester 1)
Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
• ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
• ASB-3201: International Banking (10) (Semester 1)
Introduction to international banking; Commercial banking vs. investment banking; Investment banking; Comparative banking system; International consolidation and mergers in banking; Country risk analysis; International financial crises - theory; International financial crises - cases; International financial regulation (1); International financial regulation (2).
• ASB-3204: Corporate Risk Management (10) (Semester 1)
The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
• ASB-3206: Money and Banking (10) (Semester 2)
Money and the financial system; Interest rates, financial instruments and financial markets; Financial institutions and bank management; Central banks, monetary policy and financial stability; Central bank balance sheet and the money supply process; Modern monetary economics.
• ASB-3208: Financial Statement Analysis (10) (Semester 2)
Financial ratio analysis and interfirm comparison; Trend analysis and financial forecasting; Dividends, earnings and share valuation; Valuation techniques; Investment analysis; Distress prediction and company acquisations.
• ASB-3215: Adv Inv Theory & Practice (10) (Semester 2)
Market efficiency; Performance measurement and attribution; Measuring investment risk; Anomalies in returns and common investment philosophies; Benchmarking and models of expected returns; Testing for excess returns: methodologies; Testing for excess returns: key findings; Theoretical rationale for findings of excess returns; Real-world issues in the implementation of investment strategies.
• ASB-3217: Investment (10) (Semester 1)
• ASB-3301: Macroeconomics (10) (Semester 2)
Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
• ASB-3309: Behavioural Finance (10) (Semester 2)
Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence; Theory and evidence on the efficient markets hypothesis; Expected utility theory, axioms, attitudes to risk and curvature of the utility of wealth curve, Rabin’s critique; Psychological research, examples of irrational behaviour and choices; Prospect theory, examples of irrational behaviour by individual investors; Limits to arbitrage, evidence of inefficiency, noise trader risk; The closed-end funds puzzle; Investor sentiment, under-reaction and over-reaction to news, momentum, positive feedback trading and herding, bubbles, booms, crashes and fads; Corporate finance applications, new share issues, equity and debt finance.
• ASB-3317: Econometrics (20) (Semester 1)
1. The linear regression model; 2. Ordinary least squares; 3. Maximum likelihood estimation; 4. Goodness of fit and the explanatory power of a regression model; 5. Endogeneity; 6. Instrumental variables; 7. Dynamic regression models: distributed lag and autoregressive models; 8. Non-stationarity and testing for unit roots; 9. Modelling long-run relationships: cointegration; 10. Regression analysis using panel data.
• ASB-3500: Britain and the EU (10) (Semester 1)
Elements of a governmental system; Relationship between the legislature, executive and judiciary, constituions and the rule of law; The British state and its institutions, the executive, the prime minister and monarch; The nation state and the EU; Sovereignty, legitimacy, subsidiarity and multi-level governance; History and evolution of the EU; Consultative and legislative processes of the EU; The EU as an experimental, evolving and unique model of multi-level governance.
• ASB-3501: Comparative Public Admin (10) (Semester 2)
Introduction and overview: public administration and the comparative approach; Culture and history of public administration; The politics and bureaucracy: issues of accountability and control; Central, regional and local government; Asymmetric power in the UK; The consensus state in the Netherlands; Administrative complexity in Italy; Governance: patterns of intergovernmentalism and decentralisation; Democratic innovation: challenges of participation and collaboration; Public administration reform, comparison, and non-western societies.
• ASB-3509: Corp. Social Responsibility (10) (Semester 2)
This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
• ASB-3512: Investment Banking (10) (Semester 2)
Introduction in investment banking; Underwriting; The tools of valuation; Mergers and acquisitions; Deal making with difference of opinion; Private equity and LBO; Asset restructuring; Introduction to investment funds; Trading; Investment banking: recent studies.
• ASB-3513: Advanced Consumer Psychology (10) (Semester 2)
Module content will reflect current thinking on a number of specialist topics within consumer behaviour literature. Below gives an indication of the topics that may be covered. These topics are discrete in nature and therefore are not therefore linked. Introduction and moving beyond ASB2107: How have we got here? Attitude and Attitude Strength Emotions and Consumer Behaviour Personal and Social Identity Goals and Self-Regulation The dark side of consumption Consumers and Brands Hot topics presentations Social and Media Influences and Consumer Behaviour

#### 20 credits from:

• HGW-3003: Re-igniting the Dragon (20) (Semester 1)
• HWH-3070: History Workplace Module S1 (20) (Semester 1)
The student normally spends one day a week during the appropriate semester, and in total about 70 hours, working in an archives office, an archaeological unit or a museum service undertaking specific tasks of a practical as well as an academic nature as given them by the officer(s) in charge. These typically include drawing up inventories, collating field evidence, drawing up catalogues of discrete manuscript or artefact collections, as well as at times dealing with public enquiries. Currently the Department has agreements with most of the archive record offices in north Wales, but especially at Caernarfon and Llangefni, with the Gwynedd Archaeological Trust, with Oriel Bangor and Oriel Môn at Llangefni and the regimental Museum at Caernarfon. Approved excavation training courses may qualify if of sufficient duration and rigour and conform to the Course Guidelines. Students should also be aware that there are health and safety implications to all placements.
• HTA-3111: Ancestral Landscapes (20) (Semester 1)
1. Introduction and the chronolgy of later prehistoric Britain and Ireland 2. Mesolithic background and the nature of hunter gatherers 3. The Mesolithic/ Neolithic transition 4. The environment, forest clearances and the role of cereals and meat in Neolithic diets 5. Settlements, houses and mobility 6. Neolithic material culture: pottery, stone tools, axes and flint mines 7. Places for the ancestors: the role of the dead in Neolithic society 8. Monuments 1: chambered tombs 9. Monuments 2: causewayed enclosures 10. Monuments 3: curses, henges and stone circles 11. Theory 1: Prehistoric landscapes, phenomenology and experience 12. Theory 2: The natural world: natural places and human animal relations 13. Ireland: a case study 14. Early Bronze Age: Introduction 15. Places for the dead: Earlier Bronze Age burial and ceremony 16. Early Bronze Age; elements of continuity, elements of change 17. Early Bronze Age/ Middle Bronze AGe transition 18. Dividing the land: Later Bronze Age Settlement 19. Later Bronze Age burial and ceremony 20. The production and consumption of prestige goods. 21. Regional archaeoloiges? 22. Revision session
• HGH-3112: Civil War: Eng & Wal 1558-1660 (20) (Semester 1)
The course concentrates upon political and religious history - but social, cultural, economic and intellectual aspects are also considered where they are relevant to the core of the course. Major topics explored include: The ‘crisis’ of the 1590s; The impact of the arrival of the Stuart dynasty; Divisions in English Protestantism; Charles I’s Personal Rule, and the outbreak of civil war; The course of the conflict, and attempts at a settlement; The reasons for the regicide; The English Republic and the restoration, 1649-1660
• HTH-3112: Reformation & Counter-Reforma. (20) (Semester 2)
The nature of the late medieval region; Luther's teaching; the early spread of the Reformation in town; the Peasants war; radical reformation and protestant divisions; the reformation in kingdoms and principalities; Calvinism and its association with revolt; the origins and nature of the counter-reformation; comparison of sixteenth century protestantism and catholicism.
• HTA-3114: Experimental Archaeology (20) (Semester 2)
1. Introduction: experimental archaeology today and its links with ethnoarchaeology 2. The history of experimental archaeology 3. Experiment by design: designing experiments, recording data and methodology 4. Prehistoric metallurgical practices: copper and bronze production 5. Stone and flint technologies; production and use-wear analysis 6. Prehistoric metallurgical practices: iron production 7. Food production: cooking with stone and food storage pits 8. Making prehistoric roundhouses 9. Cremation pyres: a case study on Early Bronze Age practices 10. Taphonomies: understanding the formation of the archaeological record through experimental archaeology 11. Experiencing experiments and materials; revision lecture
• HTA-3117: Roman Frontier Society (20) (Semester 2)
One of the key themes of this module is the interaction between the Roman army and native populations, and the subsequent evolution of distinct frontier societies. Contextualisation will be central to the investigation of the archaeology. Examination of material evidence from military and civilian sites will include settlement, burial and environmental evidence. Iconographic and epigraphic evidence will also be examined, as will contemporary written sources (e.g. the Vindolanda letters). Key issues explored will centre on continuity and change, and topics will include syncretism and native resistance. The history of Roman scholarship and its influence on perceptions of frontier life forms an important aspect of this course, with particular emphasis given to current post-colonial approaches.
• HTA-3118: Field Archaeology in Britain (20) (Semester 1)
Lectures 1. Course introduction: outline of course aims, content, assessment. 2. Research designs and regional sampling. 3. Desk-based research: (using HERs, literature searches (including grey literature), accessing aerial photographs, historical documents, place name research, map regression analysis). 4. Surveying upstanding monuments: building recording; setting up a site grid (EDM and tapes); surveying earthworks; fieldwalking strategies. 5. Geophysical surveys: magnetometer, resistivity, magnetic susceptibility, GPR 6. Setting up an archaeological excavation: SMCs, landowner permissions, logistics, sampling strategy, schedule. 7. Doing an excavation: excavation techniques: dryland, wetland, contexts 8. Doing an excavation: recording techniques (planning, section drawing, small finds) 9. Doing an excavation: sampling strategies (soil samples, dating samples) 10. Excavating human remains 11. Planning post-excavation analyses and presenting sites to the public: the importance of outreach Workshops 1. Interpreting aerial photography and geophysical surveys: formation processes, site and landscape stratigraphy, plotting data 2. Making maps (downloading data from Edina, Illustration, plotting data) 3. Designing an excavation strategy for three different case-study sites 4. Environmental soil sampling; sorting of soil residues (course residues) and presentation and analysis of data 5. Interpreting archaeological field illustrations (e.g. sections and plans); site formation processes and stratigraphy; writing stratigraphic reports Fieldtrips 1. Using the HER and grey literature searches: Gwynedd Archaeological Trust (2 hours) 1. Setting up a site grid and surveying upstanding remains (10 hours) 2. Building recording (5 hours)
• HGH-3119: Britain 1945-1990 (20) (Semester 2)
1. Britain at the outbreak of war; 2. Dawn of a new Jerusalem; 3. The Attlee governments, 1945-51; 4. The affluent society; 5. The Wilson governments; 6. Social attitudes and class; 7. Thatcherism to the Third Way; 8. The break-up of Britain.
• HTA-3123: Supervising Archaeolog FieldWk (20) (Semester 1)
Practical skills: Archaeological fieldwork supervision: maintaining records and taking responsibility for decisions as a supervisor or officer on an archaeological field project in the roles of context officer, drawing officer, photo officer, finds officer, sample officer, surveying officer, health and safety officer, trench supervisor, site visitor guide, deputy site director. Archaeological post-excavation supervision: taking responsibility for decisions as a supervisor or officer on an archaeological field project in the roles of environmental sample post-processing officer, finds post-processing officer, plan digitization officer, report writing officer. Theoretical knowledge: Principles of archaeological stratigraphy, GIS and CAD applications in archaeology, UK archaeological heritage legislation; organising and financing an excavation
• HTH-3124: Heritage and Identity (20) (Semester 1)
Individual, group, local, regional, national and global identities; museums; political and cultural role of archaeology and history, the heritage in minority groups, the heritage of elites, oral culture, heritage and the nation state, the creation of heritage-based identities in past societies
• HGH-3127: Europe Early Middle Ages (20) (Semester 2)
1. The fall of the western Roman empire; 2. The foundation of the `barbarian¿ kingdoms; 3. Merovingians and Carolingians; 4. Charlemagne; 5. The papacy and monasticism; 6. Justinian and the Byzantine revival; 7. Culture and society; 8. Towns and economy; 9. The Vikings and the foundation of Normandy; 10. The creation of the caliphate of Cordoba. Students taking the course will study these topics using both primary sources (such as Gregory of Tours, Paul the Deacon, Einhard¿s Life of Charlemagne) and the modern historiography.
• HTW-3127: Wales, Renaissance & Europe (20) (Semester 2)
• HTC-3132: Rhyfel Mawr trwy lygaid y Cym. (20) (Semester 2)