Modules for course N1R2 | BA/BSGER
BA Business Studies with German
These were the modules for this course in the 2017–18 academic year.
- ASB-1103: Intro to Business and Mgmt (10) • Introduction to the module • Explaining Organisational Behaviour • The Environment • Learning • Culture • Personality • Motivation • Groups • Leadership • Elements of structure • Conflictor
ADB-1103: Busnes a Rheolaeth (10)• Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
- ASB-1110: Mgmt & Financial Accounting (20) Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.or
ACB-1110: Cyfrifeg Rheolaeth ac Ariannol (20)Cyfrifeg ariannol: Mesur sefyllfa ariannol sefydliad a rhoi adroddiad ar hynny; Mesur perfformiad ariannol sefydliad a rhoi adroddiad ar hynny; Cadw cyfrifon a pharatoi cyfrifon cwmni. Cyfrifeg rheolaeth: Dadansoddiad ffiniol; Costiad llawn, costiad wedi’i seilio ar weithgaredd; Cyllidebu, cyfrifo ar gyfer rheolaeth.
- ASB-1111: Intro. to Quantitative Methods (10) Specialisation and comparative advantage, the basis for exchange; Demand and supply in perfect competition; Market imperfections; monopoly, oligopoly and monopolistic competition; Interdependency and games theory; Externalities and property rights, economics of information, labour markets; Economics of public policy, public goods and taxation, income redistribution; National income accounts and the ideas of teal and nominal GDP; GDP, taxation and growth; Money: Classical and Keynesian approaches; Information and public policy; Utility and welfare, consumers' surplus, cost-benefit analysisor
ADB-1111: Cyflwyniad i Ddulliau Meintiol (10)Arbenigo a mantais gymharol, sail cyfnewidfa; Galw a chyflenwad mewn cystadleuaeth berffaith; Nodweddion amherffaith yn y farchnad; monopoli, oligopoli a chystadleuaeth monopolyddol; Cyd-ddibyniaeth a damcaniaeth gemau; Allanoldebau a hawliau eiddo, economeg gwybodaeth, marchnadoedd llafur; Economeg polisi cyhoeddus, nwyddau cyhoeddus a threth, ailddosbarthu incwm; Cyfrifon incwm cenedlaethol a Chynnyrch Domestig Gros (GDP) nominal; Cynnyrch Domestig Gros, treth a thwf; Arian: dull clasurol a dull Keyne; Gwybodaeth a pholisi cyhoeddus; Gwasanaeth a lles, gwarged defnyddwyr, dadansoddiad cost a budd.
- ASB-1200: Business Study Skills (10) Writing academic essays and reports; Referencing and bibliographies; Sourcing information using libraries, databases and the web; Basic statistics and presentation of data; Internet, email and Blackboard; Word processing using MS Word; Spreadsheets using MS Excel; Presentations using MS PowerPoint; Communication and presentation skills; Career and employability awareness.or
ACB-1200: Sgiliau Astudio Busnes (10)Ysgrifennu traethodau ac adroddiadau academaidd; Cyfeirnodau a llyfryddiaethau; Dod o hyd i wybodaeth gan ddefnyddio llyfrgelloedd, cronfeydd data a’r we; Ystadegau sylfaenol a chyflwyno data; Rhyngrwyd, e-bost a Blackboard; Prosesu geiriau gydag MS Word; Taenlenni gydag MS Excel; Cyflwyniadau gydag MS PowerPoint; Sgiliau cyfathrebu a chyflwyno; Ymwybyddiaeth o yrfaoedd a chyflogadwyedd.
- ASB-1300: CORE Economics (20) or
ACB-1300: Economeg CORE (20)
- ASB-1104: Introduction to Marketing (10) Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.or
ACB-1104: Cyflwyniad i Farchnata (10)Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
- ASB-1110: Mgmt & Financial Accounting Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.or
ACB-1110: Cyfrifeg Rheolaeth ac AriannolCyfrifeg ariannol: Mesur sefyllfa ariannol sefydliad a rhoi adroddiad ar hynny; Mesur perfformiad ariannol sefydliad a rhoi adroddiad ar hynny; Cadw cyfrifon a pharatoi cyfrifon cwmni. Cyfrifeg rheolaeth: Dadansoddiad ffiniol; Costiad llawn, costiad wedi’i seilio ar weithgaredd; Cyllidebu, cyfrifo ar gyfer rheolaeth.
- ASB-1300: CORE Economics or
ACB-1300: Economeg CORE
40 credits from:
- LZG-1001: German Language Skills (20) (Semester 1 + 2) Core This module has been designed in order to enable post 'A' level students to develop written communicative skills in German by extending linguistic competence acquired at 'A' level. It comprises a text-based class in which students have the opportunity to develop translation skills and paraphrasing techniques. Students also have the opportunity to revise and consolidate key areas of grammar in a second class which constitutes the grammatical spine of the module. The texts used in this module are chosen from a range of sources including the media and literary works in order to familiarise students with variations in tone and register. A thematic approach is used in the text-based class in order to enable students to gain an insight into particular German themes and issues while developing the various written communicative skills outlined. Set texts: Fehringer, Carol, German Grammar in Context: Analysis and Practice (London: Arnold, 2002) Zorach, Cecile, Charlotte Melin & Elizabeth A. Kautz, English Grammar for Students of German, 5th edn (USA: The Olivia and Hill Press, 2009) Stocker, Paul, Wort für Wort. A new advanced German vocabulary, 5th edn (London: Hodder & Stoughton, 2010) German-English dictionary: Oxford-Duden German Dictionary (Oxford) or Collins German Dictionary (Collins) German-German dictionary: (Wahrig, Langenscheidt or Duden)
- LZG-1002: Advanced German 2 (20) (Semester 1 + 2) Core This topic-based module complements LZS1001 by developing proficiency in spoken German acquired at 'A' level. A range of audio and visual aids is used in each class in order to stimulate group discussions, debates and individual presentations on a particular theme. Aural skills are also developed through audio and video comprehension exercises. The purpose of this module is to enable students to defend themselves orally in a range of topics relating to contemporary life and society in the German-speaking world and to improve comprehension of different German accents Set Texts: Deutschland 09. 13 Kurzfilme zur Lage der Nation, dir. by Dani Levi, Fatih Akin et al. (piffl medien, 2009) Sven Regener, Herr Lehmann (Munich: Goldman, 2003) Herr Lehmann, dir. by Leander Haußmann (Universal, 2004) * The dictionaries and websites listed for LZG-LCG 1001 are also useful for students on this module. Other Learning Resources: Course Reader will be provided with extra materials needed for class Students registered for this module (and for LZG-LCG 1001) are expected to complete the School’s co-curricular Self-Study Portfolio which is available to download from the School’s website. This portfolio encourages students to read German-language newspapers and watch German TV and German films. They should also complete online grammar exercises and read one German-language novel per semester. Students should complete one portfolio for German per semester.
- LZG-1003: German for Beginners I (20) (Semester 1) Core The module is devised to suit 'ab initio' and post-GCSE students of German and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to and [in the case of those with GCSE knowledge of the language] a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions). Students will acquire general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes, in part through role-play situations. Using appropriate audio/visual aids, students will also be introduced to modern and contemporary German culture and society Key Text Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014). Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/
- LZG-1004: German for Beginners II (20) (Semester 2) Core This module is aimed at all first year students who have completed German for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics Course book: Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014). Websites: SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/
- Students with A level German must take LZG1001 and LZG1002. Students without A level German must take LZG1003 and LZG1004
- LZG-2040: Gegenwartssprache I (40) Core This module deepens students' command of the written language through translation, text and essay work. Emphasis will be placed on a secure grasp of structures and sensitivity to register. Oral proficiency will be fostered through discussions of contemporary issues in the German-speaking world with students' presentations on various topics. In order to prepare students for their year abroad, key topics will be covered including aspects of business German, the press and media, university life in Germany and Austria, and general 'Landeskunde'. Students will also be required to read and review two short novels in order to expand their vocabulary and improve their grasp of grammatical structures.
- ASB-2103: Principles of Marketing (10) The global marketplace; Marketing information and research; Segmentation, targeting and positioning; Customer relationships and value; Products; brands, product developments and life-cycles; Pricing strategies; Promotion and marketing communication; Public relations, personal selling and sales management; Place, marketing channels.or
ACB-2103: Egwyddorion Marchnata (10)Y farchnad fyd-eang; Gwybodaeth ac ymchwil marchnata; Segmenteiddio, targedu a lleoli; Perthynas â chwsmeriaid a gwerth am arian; Marchnata gwasanaethau; Cynnyrch, brandiau, datblygiad cynnyrch a’u cylch oes; Strategaethau prisio; Cyfathrebu ar gyfer hyrwyddo a marchnata; Cysylltiadau cyhoeddus, sgiliau gwerthu’r unigolyn a rheoli gwerthiant; Lleoliad, sianeli marchnata.
- ASB-2104: Princ.of Organisation & Mgmt (10) Introduction to management and organisations; The 'big picture' external environmental context, PESTLE framework; Organisational structure; Influence of technology and work systems; Management strategy; Organisational culture; Organisational democracy, employee voice, teamwork; Employee motivation and work orientations; Conflict: competing frames of reference, conflict resolution, power and politics.
- ASB-2203: Finance (10) Present value and the opportunity cost of capital; New present value and alternative methods of investments appraisal; Project analysis; Financial planning and analysing financial performance.
- LZG-2040: Gegenwartssprache I This module deepens students' command of the written language through translation, text and essay work. Emphasis will be placed on a secure grasp of structures and sensitivity to register. Oral proficiency will be fostered through discussions of contemporary issues in the German-speaking world with students' presentations on various topics. In order to prepare students for their year abroad, key topics will be covered including aspects of business German, the press and media, university life in Germany and Austria, and general 'Landeskunde'. Students will also be required to read and review two short novels in order to expand their vocabulary and improve their grasp of grammatical structures.
- ASB-2109: Marketing Research (10) The role of marketing research; Defining a research problem, research question and objectives; Questionnaire design, measurement and scaling; Sampling; Quantitative analysis; Collecting secondary data and use of databases; Qualitative methods including interviews, focus groups and observation; Qualitative analysis; Writing a research report; Causal research and an introduction to experiments.or
ADB-2109: Ymchwil Marchnata (10)Swyddogaeth ymchwil marchnata; Diffinio problem ymchwil, cwestiwn ymchwil ac amcanion; Cynllun holiaduron, mesur a graddio; Samplu; Dadansoddi meintiol; Casglu data eilaidd a defnyddio cronfeydd data; Dulliau ansoddol yn cynnwys cyfweliadau, grwpiau ffocws ac arsylwi; Dadansoddi ansoddol; Ysgrifennu adroddiad ymchwil; Ymchwil achosol a chyflwyniad i arbrofion.
- ASB-2112: Business Information Systems (10) Information systems and competitive advantage, including the value chain, and the nature of data, information and knowledge; Business systems concepts, business processes and business systems; Communication, networks, software, models for effective virtual communication; Keeping records, including databases, structures, forms, reports and searching; Interacting, including the basics of interface design, and workplace ergonomics; Impact of technology on working life, and new modules of working; Developing and chaning technology, including stages in systems development projects, such as analysis, specification, design and implementation; E-business and e-commerece; Learning with information systems, including innovation, decision making and knowledge management; Control and security, in networked environments, including intranet and internet.or
ADB-2112: Systemau Gwybodaeth Busnes (10)Systemau gwybodaeth a mantais cystadleuol, gan gynnwys y gadwyn werth a natur data a gwybodaeth; Cysyniadau systemau busnes, prosesau busnes a systemau busnes; Cyfathrebu, rhwydweithiau, meddalwedd, modelau ar gyfer cyfathrebu rhithwir effeithiol; Cadw cofnodion, gan gynnwys cronfeydd data, strwythurau, ffurflenni, adroddiadau a chwilio; Rhyngweithio, gan gynnwys cynllunio rhyngwyneb sylfaenol ac ergonomeg y gweithle; Effaith technoleg ar fyd gwaith a modelau gweithio newydd; Technoleg sy'n datblygu a newid, gan gynnwys camau mewn projectau datblygu systemau, megis dadansoddi, manyleb, cynllun a gweithredu; E-fusnes ac e-fasnach; Dysgu gyda systemau gwybodaeth, gan gynnwys datblygiadau newydd, gwneud penderfyniadau a rheoli gwybodaeth; Rheolaeth a diogelwch mewn amgylchedd wedi’i rwydweithio, gan gynnwys y fewnrwyd a’r rhyngrwyd.
30 credits from:
- ASB-2107: Consumer Behaviour (10) (Semester 2) Introduction to consumer behaviour and module; Theories of learning and the role of memory in consumption; The influence of values on consumers and motivation theory; Personality and lifestyles; The fundatmental role of attitude: forming and changing attitudes; The complex process of making decisions; The role of others in consumption; Culture and consumption; The dark side of constumption.
- ASB-2113: Marketing Communication (10) (Semester 1) Integrated marketing communication; Application of contemporary communication theory and research methods; Marketing communications strategies and planning; Advertising and media planning; Sales promotion and online marketing communication; Public relations and exhibitions; Packaging and field marketing; Implementation and evaluation of integrated marketing communications strategy.or
ACB-2113: Cyfathrebu Marchnata (10) (Semester 1)Cyfathrebu marchnata integredig; Defnyddio theori cyfathrebu a dulliau ymchwil cyfoes; Strategaethau a chynllunio dulliau o gyfathrebu marchnata; Hysbysebu a chynllunio yn y cyfryngau; Hyrwyddo gwerthiannau a chyfathrebu marchnata ar-lein; Cysylltiadau cyhoeddus ac arddangosfeydd; Gwerthu’n bersonol a marchnata uniongyrchol; Gweithredu a gwerthuso strategaeth cyfathrebu marchnata integredig.
- ASB-2115: Org Learning in Knowledge Econ (10) (Semester 1) Module content will be research led and incorporate high quality historical and current research scholarship on a number of important theories and contemporary themes in organisational learning and knowledge management. The module is likely to incorporate the following topics: • Introduction to key terms including Learning and Knowledge • Historical/ theoretical overview of Individual Learning • Group, Collective and Social Learning • Organisational Learning and Learning Organisation • Knowledge Management, Knowledge Workers and the Knowledge Economy • Designing, Delivering and Evaluating Organisational Learning • The role of e-learning technologies and social media • The role of HRM in OL and KM • Future directions, challenges and opportunities • Personal Learning and Personal Knowledge Management
- CCB-2202: Ymdrin â'ch Pwnc yn Gymraeg (10) (Semester 1) Edrychir yn fanwl ar gyweiriau iaith ac egwyddorion Cymraeg Clir a cheir cyfle i arbrofi ag ysgrifennu gwahanol ddarnau yng nghyd-destun amrywiol feysydd academaidd ar gyfer gwahanol gynulleidfaoedd. Rhoir arweiniad ar sut i ymgyfarwyddo â thermau penodol gwahanol bynciau. Ceir gyfle i ymarfer sgiliau a fydd o ddefnydd i'r myfyrwyr wrth ddilyn cyrsiau trwy gyfrwng y Gymraeg e.e. ysgrifennu nodiadau cydlynnus, crynhoi, trawsieithu a chyfieithu deunydd a defnyddir yn eu meysydd cwricwlaidd. Rhan bwysig o'r modiwl yw'r gwaith paratoi tuag at y cyflwyniad llafar (40% o'r marc terfynol) lle ceir cyfle i gyflwyno elfen benodol ar eu maes academaidd o flaen cynulleidfa o ddarlithwyr a chyd-fyfyrwyr.
- ASB-2217: Investment (10) (Semester 1) or
ADB-2217: Buddsoddiant (10) (Semester 1)
- ASB-2305: Economics for Managers (10) (Semester 2) Part 1: Nature of Markets Part 2 :Production and Cost Part 3: Market Structure and Simple Pricing Strategies Part 4: Sophisticated Market Pricing Part 5: The Strategic World of Managers Part 6 : Government action and Managerial Behavioror
ACB-2305: Economeg i Reolwyr (10) (Semester 2)
- ASB-2307: Microeconomics (20) (Semester 1) • Demand and supply microfoundations • Rational choice • Individual and market demand • Uncertainty and consumer behaviour • The cost of production and profit max • Market structure • Strategic interdependence • Game theory • General equilibrium • Markets with asymmetric info • Externalities • Government regulation • Productivity and comparative advantage • International trade theory.
- ASB-2308: Macroeconomics (20) (Semester 2) • The role of macroeconomics, macroeconomic variables and statistics; • Introduction to schools of thought; • The classical model; • The Keynesian model; • Aggregate demand and supply analysis; • The Phillips curve; • The role of expectations; • Open economy macroeconomics; • Macroeconomic policy debates: monetary policy, fiscal policy, exchange rate policy, government debt management; • Theories of consumption; • Theories of growth.
- ASB-2406: Work Placement (10) (Semester 1 + 2) Preparatory tutorials; Compilation of a CV; Job application letter writing; Ten days at a placement provider's workplace. Debriefing session.or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2)Tiwtorialau paratoadol; Llunio CV; Ysgrifennu llythyrau i wneud cais am swyddi; Deg diwrnod yng ngweithle darparwr lleoliad;
- ASB-2411: Quantitative Methods for Bus (10) (Semester 1) Collection, management and presentation of data: samples and surveys; Descriptive statistics: averages and measures of dispersion; Uncertainty, randomness and probability; Probability distributions: the Binomial, Poisson and Normal distributions; Analysis of sample data; estimation and confidence intervals; Statistical inference: hypothesis testing; Investigating association and causality: correlation and regression analysis.or
ADB-2411: Dulliau Meintiol ar gyfer Bus. (10) (Semester 1)
- ASB-2414: Management: Planning & Control (20) (Semester 1 + 2) The two principal tasks are as follows: 1) A crisis management scenario, completed over the course of a two-day field trip. You will respond to a series of simulated events that unfold over the course of a match day. 2) Development of a proposal for an affinity product partnership, linking the football club's brand to the marketing of another product.
- ASB-2416: Operations Strategy (10) (Semester 1) Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of any organisation in the course of designing, producing and distributing products and services. Themes that will be explored in the module include: • Introduction to Operation Management • Competitiveness • Operations Strategy • Linking Operations Strategy to Competitiveness • Innovation, Design & Technology Strategy • Production Strategy & Lean • Total quality management • Logistics & Location strategies • Supply chain Strategy
- ASB-2507: Management Accounting 1 & 2 (20) (Semester 1 + 2) Costings, budgets and pricing; Target costing, life-cycling costings, back-flush accounting and throughput accounting; Linear programming with multiple scarce resources; Budgetary systems; Advanced standard costing; Performance measurement; Working capital management; Application of advanced management accounting techniques in organisations.
- ASB-2508: Corporate Gov'nce & Regulation (10) (Semester 2) What is a corporation? The development and the role of corporate governance systems and codes; The importance of ownership in corporate governance; The role of the board in corporate governance; The performance and remuneration of senior management; The role of the professions in corporate governance; Current International issues of corporate governance and regulation; Why regulate? Institutions of regulation; Forms of economic regulation.
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2) Introduction: academics, top executives, consultants and management gurus; The power of ideas to explain organizational change; The diffusion of management ideas (business education, management consultants, knowledge management within the firm); Great contributors to management thinking (e.g. o Scientific organization of work: Taylor o The role of directors and entrepreneurs: Fayol o Managers in organizations: Drucker); Management gurus and their contributions to management (Presentations); Conclusion: What lies ahead?
- ASB-2515: Financial Accounting 1 (10) (Semester 1) or
ACB-2515: Cyfrifeg Ariannol (10) (Semester 1)
- ASB-2525: Bank Management (20) (Semester 1 + 2)
- Students may choose from the above list of modules, that is any Business School year 2 module not listed as compulsory for your degree programme, subject to pre-requisites and excluding ASB-2108 and ASB2110.
- LZG-3030: Gegenwartssprache II (30) Core This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. Key Texts Davies, Winifred V. (1997) Essay-writing in German – A students’ guide, Manchester and New York: Manchester University Press. Clemmetson, Christa and Rod Hare (1998) Aufsatz! 2000 : German language essay writing, London : Hodder & Stoughton. Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/ Other Learning Resources Students are provided with separate dossiers that contain all the necessary materials for their translation, applied language and conversation classes at the beginning of each semester.
- ASB-3101: Human Resource Management (10) History and development of the HR function; Strategic HRM; Human resourcing: recruitment and selection, human resource planning; Human Resource Development; Reward and performance management; Employee relations, employment law, industrial relations; The flexible firm; Globalisation and international HRM; HRM issues in practice.
- ASB-3102: International Business (10) Globalisation and international business; Challenges of operating in an international environment; Culture in the global environment; Role of governments in international business; Economic and behavioural explanations of international business; Range of transaction modes, export/import, joint venture, licensing and other cooperative modes, wholly-owned direct investment; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.
- ASB-3103: Marketing Strategy & Man. (10) Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
- ASB-3104: Entrepreneurship Cap & Firm (10) Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10)Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
- LZG-3030: Gegenwartssprache II This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. Key Texts Davies, Winifred V. (1997) Essay-writing in German – A students’ guide, Manchester and New York: Manchester University Press. Clemmetson, Christa and Rod Hare (1998) Aufsatz! 2000 : German language essay writing, London : Hodder & Stoughton. Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/ Other Learning Resources Students are provided with separate dossiers that contain all the necessary materials for their translation, applied language and conversation classes at the beginning of each semester.
- ASB-3105: Business Planning (10) Introduction to new venture creation; Starting your own business; Family business; Buying a business; Franchising; Idea generation and screening for new venture opportunities; Writing a business plan.
- ASB-3107: The Marketing of Services (10) Understanding and framing service experiences; Measuring Service Quality; Role of technology in service quality; Service setting and participants; Price/Value/Quality; Communication - more than promotions; Managing demand and customer confidence; Service delivery globally.
20 credits from:
- ASB-3108: Customer Insight Project (10) (Semester 2) Issues in undertaking market research activities; Development and administration of fieldwork for quantitative customer survey; Analysis of quantitative survey data; Reporting and presentation of strategic recommendations.
- ASB-3109: Strategic Management (10) (Semester 2) The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.
- ASB-3112: Advertising Strategy (10) (Semester 1) Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.or
ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
- ASB-3114: e-Marketing (10) (Semester 1) Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
- ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2) Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
- ASB-3201: International Banking (10) (Semester 1) Introduction to international banking; Commercial banking vs. investment banking; Investment banking; Comparative banking system; International consolidation and mergers in banking; Country risk analysis; International financial crises - theory; International financial crises - cases; International financial regulation (1); International financial regulation (2).
- ASB-3204: Corporate Risk Management (10) (Semester 1) The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
- ASB-3206: Money and Banking (10) (Semester 2) Money and the financial system; Interest rates, financial instruments and financial markets; Financial institutions and bank management; Central banks, monetary policy and financial stability; Central bank balance sheet and the money supply process; Modern monetary economics.
- ASB-3208: Financial Statement Analysis (10) (Semester 2) Financial ratio analysis and interfirm comparison; Trend analysis and financial forecasting; Dividends, earnings and share valuation; Valuation techniques; Investment analysis; Distress prediction and company acquisations.
- ASB-3210: Advanced Corporate Finance (20) (Semester 1 + 2) The module examines the theory and practice of corporate investment and financial decisions. Topics include: mean-variance analysis, option pricing, capital structure, dividend policy, efficient capital markets, agency theory, mergers and restructuring. Particular emphasis will be placed on topical areas within corporate governance and investments.
- ASB-3215: Adv Inv Theory & Practice (10) (Semester 2) Market efficiency; Performance measurement and attribution; Measuring investment risk; Anomalies in returns and common investment philosophies; Benchmarking and models of expected returns; Testing for excess returns: methodologies; Testing for excess returns: key findings; Theoretical rationale for findings of excess returns; Real-world issues in the implementation of investment strategies.
- ASB-3217: Investment (10) (Semester 1)
- ASB-3301: Macroeconomics (10) (Semester 2) Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
- ASB-3309: Behavioural Finance (10) (Semester 2) Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence; Theory and evidence on the efficient markets hypothesis; Expected utility theory, axioms, attitudes to risk and curvature of the utility of wealth curve, Rabin’s critique; Psychological research, examples of irrational behaviour and choices; Prospect theory, examples of irrational behaviour by individual investors; Limits to arbitrage, evidence of inefficiency, noise trader risk; The closed-end funds puzzle; Investor sentiment, under-reaction and over-reaction to news, momentum, positive feedback trading and herding, bubbles, booms, crashes and fads; Corporate finance applications, new share issues, equity and debt finance.
- ASB-3313: Financial Economics (10) (Semester 1)
- ASB-3316: Applied Economics (20) (Semester 2) • Introduction to econometric software. • Sourcing data. • Organisation and manipulation of data. • Programming of software. • Applied skills in analysis of data including summarising and visualisation, and a variety of regression techniques. • Analysis of outputs. • Application to economic problems: o Analysing economic relationships o Testing economic theories
- ASB-3317: Econometrics (20) (Semester 1) 1. The linear regression model; 2. Ordinary least squares; 3. Maximum likelihood estimation; 4. Goodness of fit and the explanatory power of a regression model; 5. Endogeneity; 6. Instrumental variables; 7. Dynamic regression models: distributed lag and autoregressive models; 8. Non-stationarity and testing for unit roots; 9. Modelling long-run relationships: cointegration; 10. Regression analysis using panel data.
- ASB-3320: Current Issues in Economics (20) (Semester 1 + 2)
- ASB-3412: Dissertation (20) (Semester 1 + 2) There is no set syllabus. The subject matter can be drawn from any area of accounting, banking, economics, finance, business studies, management or marketing, provided that there is suitable and sufficient reading material available, and a member of staff is available to supervise in the chosen area of study. You should choose your topic in consultation with the module organiser and other members of staff at the start of the academic year.or
ACB-3412: Traethawd (20) (Semester 1 + 2)Nid oes maes llafur penodedig. Gall y testun ddod o unrhyw faes astudiaethau busnes, rheolaeth neu farchnata, ar yr amod bod deunydd darllen addas a digonol ar gael a bod aelod staff ar gael i oruchwylio'r maes astudio a ddewiswyd. Dylech ddewis eich testun mewn ymgynghoriad â threfnydd y modiwl ac aelodau staff eraill ar ddechrau'r flwyddyn academaidd.
- ASB-3500: Britain and the EU (10) (Semester 1) Elements of a governmental system; Relationship between the legislature, executive and judiciary, constituions and the rule of law; The British state and its institutions, the executive, the prime minister and monarch; The nation state and the EU; Sovereignty, legitimacy, subsidiarity and multi-level governance; History and evolution of the EU; Consultative and legislative processes of the EU; The EU as an experimental, evolving and unique model of multi-level governance.
- ASB-3501: Comparative Public Admin (10) (Semester 2) Introduction and overview: public administration and the comparative approach; Culture and history of public administration; The politics and bureaucracy: issues of accountability and control; Central, regional and local government; Asymmetric power in the UK; The consensus state in the Netherlands; Administrative complexity in Italy; Governance: patterns of intergovernmentalism and decentralisation; Democratic innovation: challenges of participation and collaboration; Public administration reform, comparison, and non-western societies.
- ASB-3507: Advanced Management Accounting (20) (Semester 1 + 2) Costings, budgets and pricing; Target costing, life-cycle costing, back-flush accounting and throughput accounting; Linear programming with multiple scarce resources; Budgetary systems; Advances standard costing; Performance measurement; Working capital management; Application of advanced management accounting techniques in organisations.
- ASB-3509: Corp. Social Responsibility (10) (Semester 2) This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
- ASB-3513: Advanced Consumer Psychology (10) (Semester 2) Module content will reflect current thinking on a number of specialist topics within consumer behaviour literature. Below gives an indication of the topics that may be covered. These topics are discrete in nature and therefore are not therefore linked. Introduction and moving beyond ASB2107: How have we got here? Attitude and Attitude Strength Emotions and Consumer Behaviour Personal and Social Identity Goals and Self-Regulation The dark side of consumption Consumers and Brands Hot topics presentations Social and Media Influences and Consumer Behaviour
- Students may choose from the above list of modules, that is any Business School year 3 module(s) not listed as compulsory for your degree programme, subject to pre-requisites and excluding ASB-3111.
10 credits from:
- LXE-3101: Approaching Translation (10) (Semester 2) This module aims to further develop and consolidate translation skills students have acquired in their language courses. By approaching translation as a process, it examines translation at different textual levels, from the lexico-grammatical level such as words and grammar, to the textual-pragmatic level such as cohesion, register and text types. It provides students with a framework to reflect on the translational difficulties in their chosen language pairs and explore strategies and their implications. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.or
LCE-3101: Trin a Thrafod Cyfieithu (10) (Semester 2)Bwriad y modiwl hwn yw datblygu ac atgyfnerthu ymhellach sgiliau cyfieithu a enillwyd gan fyfyrwyr yn eu cyrsiau iaith. Trwy ystyried cyfieithu fel proses, mae'n craffu ar gyfieithu ar wahanol lefelau testunol, o lefel geiriau a gramadeg, i'r lefel destunol a phragmataidd sy'n ystyried cydlyniad, cywair a mathau o destun. Mae'n rhoi fframwaith i'r myfyrwyr i ystyried yr anawsterau cyfieithu yn y parau iaith a ddewiswyd ganddynt ac i ymchwilio i strategaethau a'u goblygiadau. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
- LXE-3102: Culture and the Body (10) (Semester 1)
- LXE-3210: Press Dossier (10) (10) (Semester 1) This module provides students with the opportunity to examine a topical issue relevant to one or more countries/regions in which the target language is spoken. The chosen issue will be examined through the prism of the press and media, in order to develop an understanding not only of the specific issue in question, but also of the media landscape of the relevant society. The resulting dossier will comprise the analysis of contrasting media and press types in their coverage of the chosen topic, as well as an assessment of their importance in influencing public opinion. The dossier will be written in the target language, and should contain an appendix of materials which have been examined. Busà, M. Grazia, Introducing the Language of the News: a Student's Guide (London: Routledge, 2014) Stevenson, Nick, Understanding Media Cultures: Social Theory and Mass Communication (London; Thousand Oaks: Sage, 1995) Harrison, Martin, TV news, Whose Bias? : a Casebook Analysis of Strikes, Television and Media Studies (Hermitage, Berks.: Policy Journals, 1985) Stocchetti Matteo and Karin Kukkonen, Critical Media Analysis: an Introduction for Media Professionals (Frankfurt am Main ; New York: Peter Lang, 2011) Van Dijk, Teun A., Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication (Berlin; New York: W. de Gruyter, 1985) Websites: This section of SMLC website lists some of the major newspaper, TV and radio sites in German, French, Spanish and Italian media: http://www.bangor.ac.uk/ml/uglinks.phpor
LCE-3210: Astudio'r Cyfryngau (S1) (10) (Semester 1)Mae'r modiwl hwn yn rhoi cyfle i fyfyrwyr astudio pwnc cyfoes sy'n berthnasol i un neu fwy o wledydd/rhanbarthau lle y siaredir yr iaith darged. Gwyntyllir y pwnc a ddewisir drwy brism y wasg a'r cyfryngau, er mwyn magu dealltwriaeth o'r pwnc penodol ond hefyd o'r cyhoeddiadau a chyfryngau sydd ar gael yn y gymdeithas dan sylw. Bydd yr adroddiad terfynol yn cynnwys dadansoddiad o sut y mae mathau cyferbyniol o gyhoeddiadau a chyfryngau yn ymdrin â'r pwnc, yn ogystal ag asesiad o'u pwysigrwydd wrth ddylanwadu ar farn y cyhoedd. Ysgrifennir yr adroddiad yn yr iaith darged, ac atodir y deunyddiau a drafodir wrtho. Busà, M. Grazia, Introducing the Language of the News: a Student's Guide (London: Routledge, 2014) Stevenson, Nick, Understanding Media Cultures: Social Theory and Mass Communication (London; Thousand Oaks: Sage, 1995) Harrison, Martin, TV news, Whose Bias? : a Casebook Analysis of Strikes, Television and Media Studies (Hermitage, Berks.: Policy Journals, 1985) Stocchetti Matteo and Karin Kukkonen, Critical Media Analysis: an Introduction for Media Professionals (Frankfurt am Main ; New York: Peter Lang, 2011) Van Dijk, Teun A., Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication (Berlin; New York: W. de Gruyter, 1985) Websites: This section of SMLC website lists some of the major newspaper, TV and radio sites in German, French, Spanish and Italian media: http://www.bangor.ac.uk/ml/uglinks.php