About This Course
This degree is 67% business subject, 33% language. Degrees that involve one-third language study and two-thirds at Bangor Business School are 3-year courses based entirely in Bangor.
The Marketing part of this course, will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.
Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.
The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.
Italian will give you advanced skills in the Italian language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. The Italian course has language at the heart of it, with core modules developing the key oral, aural and written skills every year.
Why choose Bangor University for this course?
- Top in the UK with 100% student satisfaction in Italian Studies (NSS 2020).
- Bangor Business School is a multidisciplinary School which employs specialists across a broad range of business subjects.
- We have strong links with industry through partnerships with professional bodies such as the ACCA and CIM and we operate programmes that are designed to share knowledge between the university sector and outside businesses and other organisations.
- The teaching facilities in the School of Modern Languages include five satellite TV systems and a high-class multimedia language centre.
- Our staff are active researchers in their subject areas and we enjoy an international reputation.
- We have excellent computing facilities.
- Bangor offers an attractive range of postgraduate degrees (MA and MSc) in business and finance subjects and in European Studies.
- Top in the UK with 100% student satisfaction in Italian Studies (NSS 2020).
Course Content
You will spend up to 15 hours per week in lectures, seminars and tutorials. For Business School subjects there is a mixture of continuous assessment and written examinations. You will complete assignments such as collecting and analysing information from commercial databases or the internet, preparing business case studies, writing essays and completing problem-solving exercises. For Languages, you will do role-plays, video and textual analysis, aural transcriptions, oral presentations and precis and report writing.
What will you study on this course?
In each year you will take the majority of your modules in modules in Marketing and the remainder of your modules will be in Italian.
Modules for the current academic year
Module listings are for guide purposes only and are subject to change. Find out what our students are currently studying on the Marketing with Italian Modules page.
Course content is for guidance purposes only and may be subject to change.
Course Costs
Marketing:
Necessarily Incurred Costs:
For each module, students may be required to purchase compulsory text(s), which typically will cost between £20-50.
Optional Costs:
Management: Planning and Control (ASB2414): There is an optional field-trip to Norwich City Football Club, with an estimated cost of £90 (for travel, food and accommodation)
Britain and the EU (ASB3500): There is the opportunity to participate on an optional field trip. Typical costs (subject to exchange rate fluctuations) vary between £450-550 which covers hotel accommodation; airport transfers; inter-country coach travel between Belgium, Luxembourg, and France; and return airfares to and from Europe, as well as UK airport transfers. Student cover their own meals.
Corporate Social Responsibility (ASB3509): There is an optional field-trip to Burnley Football Club, with an estimated cost of £60 (for travel, food and accommodation).
Please note: These costs are estimates based on the previous year’s figure and are subject to change.
Italian:
Mandatory Costs:
Language modules:
Italian
- Y1 - Workbook New Espresso (compulsory for beginners only): £37
- Y1 - Advanced's Workbook Contatto 2 (compulsory for advanced only): £22
- Y2 - Advanced Grammar book Soluzioni: (compulsory for Year 2 only): £ 25
- Large bilingual dictionary (compulsory for all students): £28
- Grammar Reference (not compulsory): £15
- Short stories for beginners (not compulsory): £7
Necessarily Incurred Costs:
A Year Abroad is not required for this combination, although may be taken. Please contact us with any questions.
Optional Costs:
Graduation reception (i.e. event after the official ceremony) is free to attend for each student and two guests. Additional guests have to pay approximately £10.
General University Costs
Home (UK) students
- The cost of a full-time undergraduate course is £9,000 per year (2021/22 entry).
- More information on fees and finance for Home (UK) students.
International (including EU) students
Additional Costs
There are also some common additional costs that are likely to arise for students on all courses, for example:
- If you choose to study abroad or take the International Experience Year as part of your course.
- If you attend your Graduation Ceremony, there will be a cost for gown hire (£25-£75) and cost for additional guest tickets (c.£12 each).
Course-specific additional costs
Depending on the course you are studying, there may be additional course-specific costs that you will be required to meet. These fall into three categories:
- Mandatory Costs: these are related to a particular core or compulsory module that you’ll be required to complete to achieve your qualification e.g. compulsory field trips, uniforms for students on placement, DBS Check.
- Necessarily Incurred Costs: these may not be experienced by all students, and will vary depending on the course e.g. professional body membership, travel to placements, specialist software, personal safety equipment.
- Optional Costs: these depend on your choice of modules or activity and they are shown to give you an indication of the optional costs that may arise to make sure your choice is as informed as possible. These can include graduation events for your course, optional field trips, Welcome Week trips.
Entry Requirements
The entry requirements below are the Bangor Business School requirements. Please also check Modern Languages and Cultures for any additional requirements.
For 2021 entry:
GCSE: Maths grade C/4 required. Typical offer is based on a minimum 112 tariff points from a Level 3 qualification* e.g.:
- A Levels
- BTEC National/Extended Diploma and Cambridge Technical Extended Diploma: DMM
- International Baccalaureate Diploma
- Access: Pass
- City & Guilds Advanced Technical/Extended Diploma: considered on a case by case basis
- Welsh Baccalaureate is accepted.
International Candidates: school leaving qualifications and college diplomas are accepted from countries worldwide (subject to minimum English Language requirements). More information here.
We also welcome applications from mature applicants.
*For a full list of accepted Level 3 qualifications, go to www.ucas.com.
For 2020 entry:
GCSE: Maths grade C/4 required. Typical offer is based on a minimum 112 tariff points from a Level 3 qualification* e.g.:
- A Levels
- BTEC National/Extended Diploma and Cambridge Technical Extended Diploma: DMM
- International Baccalaureate Diploma
- Access: Pass
- City & Guilds Advanced Technical/Extended Diploma: considered on a case by case basis
- Welsh Baccalaureate is accepted.
International Candidates: school leaving qualifications and college diplomas are accepted from countries worldwide (subject to minimum English Language requirements). More information here.
We also welcome applications from mature applicants.
*For a full list of accepted Level 3 qualifications, go to www.ucas.com.
General University Requirements
To study for a degree, you’ll be asked for a minimum of UCAS Tariff points. For a fuller explanation of the UCAS Tariff Points, please see www.ucas.com.
We accept students with a wide range of qualifications and backgrounds and consider each application individually.
All students need to have good basic skills and the University also values IT and communication skills.
As part of the University’s policy we consider applications from prospective disabled students on the same grounds as all other students.
We also consider applications from mature students who can demonstrate the motivation and commitment to study a university programme. Each year we enrol a significant number of mature students. For more information about studying as a mature student, see our Studying at Bangor section of the website.
EU and International Students' Entry Requirements
For detailed guidance on the entry requirements for EU and International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages. International applicants can also visit the International Education Centre section of our website for further details.
Bangor University offers International Incorporated Bachelor Degrees for International students whose High School qualification is not equivalent to the UK school leaving qualification. The first year (or Year 0) is studied at Bangor University International College, an embedded College on our University campus and delivered by Oxford International Education Group.
Careers
Many Business School graduates pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management. Studying Modern Languages opens the door to a wide variety of careers. Many Bangor Modern Languages graduates have, of course, gone into teaching and translating, but just as many have embarked upon successful careers in the civil service, business and commerce, industry and the media. The skills you learn whilst studying languages - cultural awareness, communication, accuracy, planning and logical analysis - are valued highly by employers from all sectors of the economy.
Opportunities at Bangor
The University’s Skills and Employability Service provides a wide range of resources to help you achieve your graduate ambitions.
The Bangor Employability Award (BEA)
With the BEA, you can gain recognition for your extra-curricular activities (e.g. volunteering, clubs and societies, part-time work, etc.)
Internships
Bangor University runs a paid internship scheme within the university’s academic and service departments.
Student Volunteering
Volunteering widens your experience and improves your employability. Find out more about the volunteering on the Students’ Union’s website.
