Prof Andrew McStay
Professor in Digital Media
Name: Andrew McStay
Position: Professor in Digital Media
Phone: +44 (0)1248 382740
Location: John Philips Hall Annex
McStay, A. (2009) Digital Advertising. London: Palgrave-Macmillan.
I am Director of the Network for the Study of Media and Persuasive Communication at Bangor University where I also lecture on media and cultural economy. I advise widely on trends in digital technology, ethical implementation and policy. My most recent books are Privacy and the Media (Sage, 2017), Digital Advertising 2nd ed ( Palgrave-MacMillan, 2016). I am also author of Privacy and Philosophy (Peter Lang, 2014); Creativity and Advertising (Routledge, 2013) and The Mood of Information (Continuum, 2011). My most recent work focuses on AI, emotional life and media. In addition to policy reports and papers below, I have a forthcoming book on these issues to be titled Emotional AI: The Rise of Empathic Media (Sage, 2018). Please see the 'Other Information' tab for overview of recent activities.
Research interest keywords
Advertising, creativity, digital media, emotional analytics, persuasion, philosophy, politics and privacy.
- Director of the Media and Persuasive Communication (MPC) network
- University interdisciplinary research leader (along with Professor Jerry Hunter (School of Welsh and Dr. John Parkinson (School of Psychology/Wales Centre for Behaviour Change)
- Director of BA Media
- Acting Director of MA Digital Media
- Member of the University-wide Research Communication Strategy Group
- Member of the Pontio Innovation Strategy Group
- Examinations Officer
Digital Politics, Media and Society (Masters
Contemporary Media Theory (Masters)
Cultural Economy of the Media (Year 2)
Privacy and Media (Year 2)
Advertising and Media (Year 2)
Media Culture (Year 1)
- Dyfrig Jones, Convergence and Public Service Broadcasting in the UK, Ireland, and North America (1st supervisor)
- Dita Legowo, Blurring Intimacy and Distance: An Online Webseries (1st supervisor)
- Aliah Nur Mansor, Marketing and Online Fan Communities (2nd supervisor)
- An ethical intervention into Conscious CitiesMcStay, A 2017, 'An ethical intervention into Conscious Cities' Conscious Cities Journal, no. 3.
- Fake News and the Economy of EmotionsBakir, V & McStay, A 2017, 'Fake News and the Economy of Emotions: Problems, Causes, Solutions' Digital Journalism, pp. 1-22. DOI: 10.1080/21670811.2017.1345645
- ‘Was it ‘AI wot won it’? Hyper-targeting and profiling emotions online’:Bakir, V & McStay, A 2017, ‘Was it ‘AI wot won it’? Hyper-targeting and profiling emotions online’: Political Studies Association.
- Combatting fake newsBakir, V & McStay, A Combatting fake news: analysis of submissions to the fake news inquiry.
- Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-techMcStay, A 2017, Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech. in G Siegert, MB Rimscha & S Grubenmann (eds), Commercial communication in the digital age – information or disinformation? . Age of Access? Grundfragen der Informationsgesellschaft, Mouton de Gruyter, pp. 143-159.
- Privacy and the MediaMcStay, A 2017, Privacy and the Media. 1 edn, SAGE Publications Ltd, London.
- Introduction to Special Theme Veillance and transparencyBakir, V, Feilzer, M & McStay, A 2017, 'Introduction to Special Theme Veillance and transparency: A critical examination of mutual watching in the post-Snowden, Big Data era' Big Data and Society, vol 4, no. 1, pp. 1-5. DOI: 10.1177/2053951717698996
- Empathic media and advertisingMcStay, A 2016, 'Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy)' Big Data and Society, vol 3, no. 2, pp. 1-11. DOI: 10.1177/2053951716666868
- The Mood of Information in an Age of Empathic MediaMcStay, A 2016, The Mood of Information in an Age of Empathic Media. in J Hamilton, R Bodle & E Korin (eds), Explorations in Critical Studies of Advertising. Routledge Research in Cultural and Media Studies, Routledge, New York, pp. 235.
- Digital Advertising (Second Edition)McStay, A 2016, Digital Advertising (Second Edition). 2nd, revised edn, Palgrave.
- Assessing interdisciplinary academic and mult-istakeholder positions on transparency in the post-Snowden leak eraBakir, V & McStay, A 2015, 'Assessing interdisciplinary academic and mult-istakeholder positions on transparency in the post-Snowden leak era' Ethical Space: The International Journal of Communication Ethics, vol 12, no. 3/4, pp. 25-38.
- Empathic media and Cultural Mediations of TransparencyMcStay, A 2015, 'Empathic media and Cultural Mediations of Transparency' Paper presented at Visible Mediations of Transparency: Changing Norms & Practices, DATA-PSST! Seminar, King's College London, September 2015, 3/01/01, .
- Forced Transparency or Equivellant Transparency, post-Snowden (or who is challenging the state’s surveillance agenda of radical transparency?)Bakir, V & McStay, A 2015, 'Forced Transparency or Equivellant Transparency, post-Snowden (or who is challenging the state’s surveillance agenda of radical transparency?)' Paper presented at Media Agenda-Building, National Security, Trust & Forced Transparency, DATAPSST Seminar, Brunel University, July 2015, 3/01/01, .
- Conceiving Empathic Media and Outlining Stakeholder Interests (With Some Surprising Results).McStay, A 2015, 'Conceiving Empathic Media and Outlining Stakeholder Interests (With Some Surprising Results).' Paper presented at Data Power Conference, University of Sheffield, 23-23 June 2015, 3/01/01, .
- Debating and Assessing Transparency Arrangements: Privacy, Security, Surveillance, Trust: Evaluating Perspectives on Surveillance in the Post-Snowden Leak EraBakir, V & McStay, A 2015, 'Debating and Assessing Transparency Arrangements: Privacy, Security, Surveillance, Trust: Evaluating Perspectives on Surveillance in the Post-Snowden Leak Era' Paper presented at Digital Citizenship and Surveillance Society UK State-Media-Citizen Relations after the Snowden Leaks, Cardiff University, June 2015, 3/01/01, .
- Privacy as Affective ProtocolMcStay, A 2015, 'Privacy as Affective Protocol' Paper presented at Debating the Technical & Ethical Limits of Secrecy and Privacy, DATAPSST Seminar, University of Sheffield, March 2015, 3/01/01, .
- What of consent in an age of empathic media?McStay, A 2015, 'What of consent in an age of empathic media?' Paper presented at The Meaningful Consent in the Digital Economy project (MCDE), Second workshop, University of Southampton, February 2015, 3/01/01, .
- A Typology of Transpararency TodayMcStay, A 2015, 'A Typology of Transpararency Today' Paper presented at DATA-PSST! Debating and Assessing Transparency Arrangements - Privacy, Security, Sur/Sous/Veillance, Trust, Bangor University, January 2015, 3/01/01, .
- Assessing interdisciplinary academic and multi-stakeholder positions on transparency in the post-Snowden leak eraBakir, V & McStay, A 2015, 'Assessing interdisciplinary academic and multi-stakeholder positions on transparency in the post-Snowden leak era' Ethical Space: The International Journal of Communication Ethics, vol 12, no. 3/4, pp. 25-38.
- Privacy and Philosophy: New Media and Affective ProtocolMcStay, A 2014, Privacy and Philosophy: New Media and Affective Protocol. Unknown Publisher.
- PSST! Privacy, Security, Surveillance and Trust: developing an inter-disciplinary response to forced transparencyBakir, V, McStay, A & Feilzer, MY 2013, 'PSST! Privacy, Security, Surveillance and Trust: developing an inter-disciplinary response to forced transparency' Paper presented at Media & Persuasive Communication inter-disciplinary seminar, Bangor University, November 2013, 3/01/01, .
- Creativity and Advertising: Affect, Events and ProcessMcStay, A 2013, Creativity and Advertising: Affect, Events and Process. Routledge.
- I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertisingMcStay, A 2012, 'I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising' New media and society. DOI: 10.1177/1461444812458434
- Media StudiesLong, P, Wall, T, Bakir, V & McStay, A 2012, Media Studies. Pearson Education.
- Profiling Phorm: an autopoietic approach to the audience-as-commodity.McStay, A 2011, 'Profiling Phorm: an autopoietic approach to the audience-as-commodity.' Surveillance and Society, vol 8, no. 3, pp. 310-322.
- The Mood of Information: a critique of online behavioural advertisingMcStay, A 2011, The Mood of Information: a critique of online behavioural advertising. Continuum.
- A qualitative approach to understanding audience's perceptions of creativity in online advertising.McStay, A 2010, 'A qualitative approach to understanding audience's perceptions of creativity in online advertising.' Qualitative Report, vol 15, no. 1, pp. 37-58.
- Digital AdvertisingMcStay, A 2009, Digital Advertising. Palgrave.
- Fake News & Digital Advertising
Invited Speaker: House of Commons, London. Fake News & Digital Advertising. Branded Content Network (AHRC-funded). (Public Talk – approx. 30 people)
We presented on the fake news phenomenon as part of an invited panel.
It received media coverage from trade press.
25 Apr 2017
External Organisation: House of Commons
Activity: Invited talk (Speaker)
- Written MPC submissions to UK Fake News Parliamentary Inquiry and wider public discourse
3 x 3000 words reports - Bakir and McStay (MPC), and Bakir et al
1 report for MECCSA
1 blog for PSA Political Insight
2 talks to COmmsCymru
1 Apr 2017 – 29 Nov 2017
External Organisation: UK Parliament Digital, Media, Culture, Sport Committee
Links: Oct 2017 submission - overview of all solutions so far presented to Inquiry
Apr 2017 Bakir and McStay 3000 word submission on Media Economics and Emotional button pushing
Apr 2017 Bakir et al 3000 word submission on A Framework for Detecting and Avoiding Propaganda
blog post to Political Insight on fake news drivers
Contribution to meccsa 3d fake news - Bakir and McStay (3000 (words)
Talk to CommsCymru on fake news - biannual conference on Trust (Oct and Nov 2017)
Activity: Consultancy (Consultant)
Gillian Jein hosted the round table discussion which launched the interactive, generative exhibition, Veillance. The roundtable included project team members. Artist Ronan Devlin, Academics Prof. Vian Bakir and Prof. Andy McStay, Technician Carwyn Edwards.
24 Feb 2017
Activity: Oral presentation (Speaker)
Generative Exhibition - White Box, Pontio
24 Feb 2017 – 12 Mar 2017
Links: Veillance on Vimeo
Activity: Types of Public engagement and outreach - Festival/Exhibition (Member)
- Membership of AHRC peer review college
Membership of AHRC peer review college
18 Nov 2016
External Organisation: Arts and Humanities Research Council (AHRC)
Activity: Types of External academic engagement - Membership of peer review panel or committee (Member)