Modules for course N5R3 | BA/MKITAL
BA Marketing with Italian

These are the modules currently offered on this course in the 2019–20 academic year.

You can also view the modules offered in the years: 2018–19; 2020–21.

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Year 1 Modules

Compulsory Modules

Semester 1

Semester 2

40 credits from:

  • LZI-1001: Advanced Italian 1 (20) (Semester 1) Core
    This first semester course, aimed at post-GCSE or post-A Level candidates, intends to consolidate and expand the students' knowledge of grammar and vocabulary through exposure to a variety of texts, ranging from newspaper articles to literary extracts, differing in register and style (to include very colloquial and very formal examples). Written (including translation) skills will be consolidated; oral and aural skills will also be emphasised through classes in which students watch/listen to extracts from films/TV or radio programmes and are encouraged to discuss and analyse their contents. Core Texts Morena, Antonio, Donatella Melucci, Annamaria Moneti & Graziana Lazzarino, Da Capo, 7th edition (international edition), (Boston: Heinle Cengage Learning: 2011). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Writing classes dossier; Self-study portfolio; Lingu exercises.
  • LZI-1002: Advanced Italian 2 (20) (Semester 2) Core
    This second semester course intends to keep consolidating and expanding the students' knowledge of grammar and vocabulary through exposure to a variety of texts, ranging from newspaper articles to literary extracts, differing in register and style (to include very colloquial and very formal examples). Oral and Aural skills will also be emphasised through special classes in which students watch/listen to extracts from films/TV or radio programmes and are encouraged to discuss and analyse their contents. Core Text: Morena, Antonio, Donatella Melucci, Annamaria Moneti & Graziana Lazzarino, Da Capo, 7th edition (international edition), (Boston: Heinle Cengage Learning: 2011). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Writing classes dossier; Self-study portfolio; Lingu exercises.
  • LZI-1003: Italian for Beginners I (20) (Semester 1) Core
    This is a module running in semester 1 aimed at absolute beginners. This module intends to make students become familiar with the basic structures of the language in order to enable them to express themselves, both orally and in writing, on very simple topics related to everyday life situations. The textbook adopted for this course is 'Spazio Italia 1' (Loescher Editore). This particular text has been selected for its communicative approach to language teaching which, in conjunction with a more traditional approach to grammar, allows students to speed up their progress in all the four essential language learning skills of speaking, reading, listening and writing. Key Texts: Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 1, (Torino: Loescher Editore, 2011). Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 3, (Torino: Loescher Editore, 2011). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Lingu exercises
  • LZI-1004: Italian for Beginners II (20) (Semester 2) Core
    This module is aimed at all first year students who have completed Italian for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics. Key Texts: Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 1, (Torino: Loescher Editore, 2011). Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 3, (Torino: Loescher Editore, 2011). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Lingu exercises
  • With A-Level Italian Select Advanced Without A-Level Italian Select Beginners

Optional Modules

20 credits from:

Year 2 Modules

Compulsory Modules

Semester 1

  • LZI-2040: Italian Language 1 (40) Core
    This course intends to consolidate and expand the students' knowledge of grammar and vocabulary through exposure to a variety of texts ranging from newspaper articles to literary extracts, differing in register and style (to include very colloquial and very formal examples). Oral and aural skills will also be emphasised through special classes in which students watch/listen to extracts from films/TV or radio programmes and are encouraged to discuss and analyse their content. Students will also study materials that provide insight into Italian civilisation in the target language. Key Text: De Rome, Denise, Soluzioni: A Practical Grammar of Contemporary Italian, (London&New York: Routledge, 2010). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Writing classes dossier; Self-study portfolio.
  • ASB-2517: Marketing Communication (20) or
    ADB-2517: Cyfathrebu Marchnata (20)

Semester 2

  • LZI-2040: Italian Language 1
    This course intends to consolidate and expand the students' knowledge of grammar and vocabulary through exposure to a variety of texts ranging from newspaper articles to literary extracts, differing in register and style (to include very colloquial and very formal examples). Oral and aural skills will also be emphasised through special classes in which students watch/listen to extracts from films/TV or radio programmes and are encouraged to discuss and analyse their content. Students will also study materials that provide insight into Italian civilisation in the target language. Key Text: De Rome, Denise, Soluzioni: A Practical Grammar of Contemporary Italian, (London&New York: Routledge, 2010). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Writing classes dossier; Self-study portfolio.
  • ASB-2116: Consumer Behaviour (20)
  • ASB-2117: The Marketing of Services (10)

Optional Modules

30 credits from:

  • ASB-2109: Marketing Research (10) (Semester 2)
    The role of marketing research; Defining a research problem, research question and objectives; Questionnaire design, measurement and scaling; Sampling; Quantitative analysis; Collecting secondary data and use of databases; Qualitative methods including interviews, focus groups and observation; Qualitative analysis; Writing a research report; Causal research and an introduction to experiments.
  • ASB-2111: Statistical Methods (20) (Semester 1 + 2) or
    ADB-2111: Dulliau Ystadegol (20) (Semester 1 + 2)
  • ASB-2112: Business Information Systems (10) (Semester 2)
    Information systems and competitive advantage, including the value chain, and the nature of data, information and knowledge; Business systems concepts, business processes and business systems; Communication, networks, software, models for effective virtual communication; Keeping records, including databases, structures, forms, reports and searching; Interacting, including the basics of interface design, and workplace ergonomics; Impact of technology on working life, and new modules of working; Developing and chaning technology, including stages in systems development projects, such as analysis, specification, design and implementation; E-business and e-commerece; Learning with information systems, including innovation, decision making and knowledge management; Control and security, in networked environments, including intranet and internet.
    or
    ADB-2112: Systemau Gwybodaeth Busnes (10) (Semester 2)
    Systemau gwybodaeth a mantais cystadleuol, gan gynnwys y gadwyn werth a natur data a gwybodaeth; Cysyniadau systemau busnes, prosesau busnes a systemau busnes; Cyfathrebu, rhwydweithiau, meddalwedd, modelau ar gyfer cyfathrebu rhithwir effeithiol; Cadw cofnodion, gan gynnwys cronfeydd data, strwythurau, ffurflenni, adroddiadau a chwilio; Rhyngweithio, gan gynnwys cynllunio rhyngwyneb sylfaenol ac ergonomeg y gweithle; Effaith technoleg ar fyd gwaith a modelau gweithio newydd; Technoleg sy'n datblygu a newid, gan gynnwys camau mewn projectau datblygu systemau, megis dadansoddi, manyleb, cynllun a gweithredu; E-fusnes ac e-fasnach; Dysgu gyda systemau gwybodaeth, gan gynnwys datblygiadau newydd, gwneud penderfyniadau a rheoli gwybodaeth; Rheolaeth a diogelwch mewn amgylchedd wedi’i rwydweithio, gan gynnwys y fewnrwyd a’r rhyngrwyd.
  • ASB-2416: Operations Strategy (10) (Semester 1)
    Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of any organisation in the course of designing, producing and distributing products and services. Themes that will be explored in the module include: • Introduction to Operation Management • Competitiveness • Operations Strategy • Linking Operations Strategy to Competitiveness • Innovation, Design & Technology Strategy • Production Strategy & Lean • Total quality management • Logistics & Location strategies • Supply chain Strategy
  • Students may choose from the above list of modules subject to pre-requisites.

Year 4 Modules

Compulsory Modules

Semester 1

  • LZI-3030: Italian Language 2 (30)
    This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. Webpages: www.rainews.it www.repubblica.it Any other learning resources: Writing classes dossier; Translation classes dossier.
  • ASB-3103: Marketing Strategy & Man. (10)
    Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
  • ASB-3114: e-Marketing (10)
    Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
  • ASB-3530: Brand Management (10)

Semester 2

  • LZI-3030: Italian Language 2
    This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. Webpages: www.rainews.it www.repubblica.it Any other learning resources: Writing classes dossier; Translation classes dossier.
  • ASB-3119: Customer Insight Project (20)
  • ASB-3439: International Marketing (10)

Optional Modules

20 credits from:

  • ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
    Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.
    or
    ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
    Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
  • ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
    Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
  • ASB-3122: Intl Business Competency (20) (Semester 1)
  • ASB-3400: Law for Business (20) (Semester 1 + 2)
  • ASB-3509: Corp. Social Responsibility (10) (Semester 2)
    This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
  • ASB-3532: Trends in Marketing (10) (Semester 2)
  • Students may choose from the above list of modules subject to pre-requisites.

10 credits from:

  • LXE-3101: Approaching Translation (10) (Semester 2)
    This module aims to further develop and consolidate translation skills students have acquired in their language courses. By approaching translation as a process, it examines translation at different textual levels, from the lexico-grammatical level such as words and grammar, to the textual-pragmatic level such as cohesion, register and text types. It provides students with a framework to reflect on the translational difficulties in their chosen language pairs and explore strategies and their implications. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
    or
    LCE-3101: Trin a Thrafod Cyfieithu (10) (Semester 2)
    Bwriad y modiwl hwn yw datblygu ac atgyfnerthu ymhellach sgiliau cyfieithu a enillwyd gan fyfyrwyr yn eu cyrsiau iaith. Trwy ystyried cyfieithu fel proses, mae'n craffu ar gyfieithu ar wahanol lefelau testunol, o lefel geiriau a gramadeg, i'r lefel destunol a phragmataidd sy'n ystyried cydlyniad, cywair a mathau o destun. Mae'n rhoi fframwaith i'r myfyrwyr i ystyried yr anawsterau cyfieithu yn y parau iaith a ddewiswyd ganddynt ac i ymchwilio i strategaethau a'u goblygiadau. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
  • LXE-3102: Culture and the Body (10) (Semester 1)
  • LXE-3210: Press Dossier (10) (10) (Semester 1)
    This module provides students with the opportunity to examine a topical issue relevant to one or more countries/regions in which the target language is spoken. The chosen issue will be examined through the prism of the press and media, in order to develop an understanding not only of the specific issue in question, but also of the media landscape of the relevant society. The resulting dossier will comprise the analysis of contrasting media and press types in their coverage of the chosen topic, as well as an assessment of their importance in influencing public opinion. The dossier will be written in the target language, and should contain an appendix of materials which have been examined. Busà, M. Grazia, Introducing the Language of the News: a Student's Guide (London: Routledge, 2014) Stevenson, Nick, Understanding Media Cultures: Social Theory and Mass Communication (London; Thousand Oaks: Sage, 1995) Harrison, Martin, TV news, Whose Bias? : a Casebook Analysis of Strikes, Television and Media Studies (Hermitage, Berks.: Policy Journals, 1985) Stocchetti Matteo and Karin Kukkonen, Critical Media Analysis: an Introduction for Media Professionals (Frankfurt am Main ; New York: Peter Lang, 2011) Van Dijk, Teun A., Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication (Berlin; New York: W. de Gruyter, 1985) Websites: This section of SMLC website lists some of the major newspaper, TV and radio sites in German, French, Spanish and Italian media: http://www.bangor.ac.uk/ml/uglinks.php