Sport Science and Marketing BSc (Joint Hons)
Students on this broad ranging course will not only discover the science behind sport performance and the health benefits of physical activity and exercise but will also gain an insight into marketing management.
You may be interested in working with elite athletes to help improve their performance or want a better understanding of how science can be applied to sport to improve your coaching or teaching ability. You may want to develop your understanding of exercise as a medicine for people with health problems or want to promote the benefits of physical activity and exercise. Perhaps you are more interested in working in a marketing role within a sporting or health related business. This broad ranging course is uniquely designed to help you achieve these goals.
Drawing on 40 years of experience, we pride ourselves on offering many ‘hands on’ experiences in the laboratory or the sport coaching environment. This and our research-led curriculum, covering core Sport Science topics of physiology, psychology and biomechanics, will give you the knowledge and skills required for a career in the expanding exercise and sport market. With the addition of our sport and exercise specific employability programs and placements you have the opportunity to make yourself stand out from the crowd with a degree from one of the ‘original’ schools of sport science in the UK with a marketing element from Bangor Business School.
The Marketing element of the course will enable you to develop skills and knowledge in key strategic and operational aspects of marketing, and you’ll gain an awareness of the external marketing environment with a particular insight into the sporting business sector in its many guises.
The main aims of the Sports Science and Marketing degree in relation to sports science are:
- To provide students with a sport science focus to their studies;
- To develop the capability of students to acquire and express a dynamically-changing theoretical perspective of sport science which is supported by a current evidence-based understanding of the area;
- To provide students with the intellectual and practical (laboratory/testing) skill that will enable them to ask relevant questions in sport science and apply appropriate research skills to the answering of those questions;
- To develop students’ skills to be able to engage effectively at a personal level, and with others, in the sport science sector;
- To enable students to recognise how they might apply their academic and practical skills to sensitively work within the wider global and culturally diverse community, developing their capabilities through new experiences.
The main aims of the degree in relation to marketing are:
- The development of specialised knowledge and skills across a broad range of marketing applications, including brand management and loyalty, customer service, public relations, market research, consumer behaviour, marketing psychology and advertising strategy.
- The study of organisations, their management and the changing external global and culturally diverse environment in which they operate. The programme of study covers a wide range of organisations, including public, private and not-for-profit, together with a comprehensive range of sizes and organisational structures.
- The development of theoretical knowledge, practical skills, and sensitive ethical principles in other specialist functional areas of business and managerial decision making, including business planning, corporate strategy, human resource management, organisational structure and design, and financial and risk management.
- The development of improved self-awareness and personal development appropriate to graduates with the potential to progress into professional careers in business, management or marketing. This includes the encouragement of positive and critical attitudes towards change and enterprise.
- Enhancement of lifelong learning skills and personal development to contribute to society at large. This includes the development and enhancement of a range of general transferable intellectual and study skills, which whilst being highly appropriate to careers in business, management and marketing, are not exclusive to these career choices.
I couldn’t have asked for more, excellent teaching environment with very knowledgeable lecturers in their respective fields.Andreas Mavrommatis
What will you study on this course?
Year 1 of the course is all compulsory modules to give you a good grounding in sports science and marketing with optional modules in years 2 and 3 offering you the chance to focus on the elements of sport and management that interest you most. Students will choose optional modules from both sport science and marketing options.
Modules cover areas including:
- Practical Research Skills
- Conducting Successful Research
- Human Physiology
- Psychomotor Behaviour
- Principles of Business Management
- Tutorials in Marketing
Core Modules cover areas including:
- Research Methods
- Project Proposal
- Marketing Communication
- Consumer Behaviour
- Marketing Research
Optional modules relating to sport science cover areas including:
- Sport and Exercise Physiology
- Psychology of Sport Performance
- Applied Sport Psychology
Optional modules relating to marketing cover areas including:
- Marketing of Services
- Business Information Systems
Core Modules cover areas including:
- A Research Project or Dissertation
- Customer Insight Project
- Issues & Trends in Marketing
Optional modules relating to marketing cover areas including:
- International Marketing
- Brand Management
Optional modules relating to sport science cover areas including:
- Stress and Performance
- Research in Psych Skills
- Personality and Individual Differences
- Disability, Sport and Rehabilitation
- Skill Acquisition
- Applied Sport Science of Elite Performance
- Environmental Physiology Extremes
- Exercise for Clinical Populations
- Biochemistry of Exercise
Course content is for guidance purposes only and may be subject to change.
This Sports Science and Marketing degree will equip graduates with the opportunity to pursue an academic or professional career in Sport and Exercise Science. Graduates will be in a position to pursue Accredited Sports Scientist status with the British Association of Sport and Exercise Sciences (BASES). Due to the specific skills and knowledge gained during the degree, graduates will be in a good position to pursue careers in the fitness and health industries. For those not wishing to take a sport science career route, graduates are expected to obtain employment in a variety of careers in consumer, business-to-business and non-profit marketing, particularly in businesses related to sport or health. As data handling, marketing communications and marketing management activities expand, marketing related graduates are expected to remain in high demand from employers. Some graduates from this programme are also expected to pursue careers in other business and management-related functions.
Research / Links with Industry
The academics involved with this degree have extensive research links with external bodies and companies, which are fully utilised in ensuring that the modules are relevant to the modern work and research environment graduates will enter.
Employability and the Bangor Business School
As a multidisciplinary School spanning everything from Accounting and Finance to Business and Management, Bangor Business School offers a variety of programmes to meet any career aspiration. If you are undecided on your career path, the flexibility of our programmes enables you to try out different modules and subject areas to work out what appeals to your personal tastes and ambitions.
Extensive links with industry
Our staff have extensive links with industry, being at the top of their fields for research, widely published in books and leading journals and even conducting high level consultancy work for leading organisations such as the World Bank and the UK Treasury. This means that no matter what you go on to after graduating, you will leave Bangor with a degree that is current, relevant and in sync with the latest developments in the business and financial industries.
Examples of the employment found by some of our recent graduates include:
Executive Support Co-ordinator
Senior Marketing Manager
Associate in Audit
Junior Account Manager
HR Admin Assistant
Retail Banking Trade Sector Adviser
Senior Manager (Portfolio Management)
HM Inspector of Taxes
Alumni Relations and Fund Raising Officer
Trainee Financial Manager
Head of Global Corporates
Bangor Business Society
Working closely with academic staff, Bangor Business Society aims to facilitate learning experiences for students from all years to build on what is learnt in the classroom and to enhance their CVs. It also arranges visits to graduate fairs, which are an invaluable opportunity to meet and network with prospective employers.
Find out more about Bangor Business Society at the Serendipity Fair during Welcome Week.
Undergraduate Internship Scheme
Bangor University’s Undergraduate Internship Scheme provides opportunities for undergraduate students to gain paid, graduate level work experience in the University's Academic Schools and Service Departments. The nature of the roles can vary from marketing, web design and student engagement projects, to research project support, field work or data management.
Opportunities at Bangor
The University’s Skills and Employability Service provides a wide range of resources to help you achieve your graduate ambitions. Developing your personal skills and enhancing your employability while at university is becoming increasingly important in today’s job market.
The Bangor Employability Award (BEA) and Higher Education Achievement Report (HEAR)
The Bangor Employability Award enables students to build on their transferable skills through the recognition of activities they become involved in during their university life. Students can gain points towards the award through extra-curricular activities such as volunteering, attending workshops or actively participating in the Students’ Union’s clubs and societies.
The HEAR is a final graduation report that all undergraduates receive. The report itemises all academic achievements and additional extra and co-curricular achievements. Academic achievements appear on the report automatically and students are able to note their eligible activities by using the online platform ‘My Employability Hub’. This ensures that future employers are made aware of the additional skills the student has gained outside of the curriculum.
The Award is open to everyone and taking part in the scheme can make a major difference to your performance in the graduate job market.
Bangor University runs undergraduate and postgraduate internship schemes twice a year, which allow students to work in a professional environment while learning relevant skills and earning money.
Internships offer valuable experience in a professional workplace and there are a range of internships you can get involved in.
Not only is volunteering worthwhile – it also improves your employability and widens your experience.
The Students’ Union has a dedicated Student Volunteering Office (SVB) which currently contributes a total of 600 hours each week, promoting a close relationship between the university and the local community. Find out more on the Student Volunteering pages of the Bangor Student’s Union website.
TARGETconnect - Working while you StudyThe Skills and Employability Service offers support to students searching for employment during and after their studies.
- Graduate jobs – Local, National and International
- Full-time, part time, permanent and temporary jobs
- Work experience / internships
- Voluntary opportunities
TARGETconnect advertises the following opportunities:
For 2020 entry:
GCSE: Grade C/4 in English Language, Maths and Science. Typical offer is based on a minimum of 112 tariff points from a Level 3 qualification* e.g.:
- A Levels
- BTEC National/Extended Diploma and Cambridge Technical Extended Diploma: DMM
- International Baccalaureate Diploma
- Access: Pass Access to Higher Education Diploma
- Sports Leaders UK: Higher Sports Leadership qualifications
- Welsh Baccalaureate
- Extended Project Qualification
- General Studies not accepted
International Candidates: school leaving qualifications and college diplomas are accepted from countries worldwide (subject to minimum English Language requirements). More information here.
We also welcome applications from mature applicants.
*For a full list of accepted Level 3 qualifications, go to www.ucas.com.
For 2019 entry:
- 128-112 tariff points from a level 3* qualification. All subjects except General Studies considered. GCSE Maths and English at C grade (or equivalent) are required. *Level 3 qualifications include A levels, BTEC, Access, Irish Highers, International Baccalaureate, Welsh Baccalaureate, Scottish Advanced Highers and others – for a full list, please refer to the new UCAS tariff at www.ucas.com.
- We also welcome applications from mature applicants, individuals with European qualifications and international applicants (subject to minimum English language requirements).
General University entry requirements
We accept students with a wide range of qualifications and backgrounds and consider each application individually.
All students need to have good basic skills and the University also values IT and communication skills.
As part of the University’s policy we consider applications from prospective disabled students on the same grounds as all other students.
To study a degree, diploma or certificate course you’ll be asked for a minimum of UCAS Tariff points. For a fuller explanation of the UCAS Tariff Points, please see www.ucas.com
We also consider applications from mature students who can demonstrate the motivation and commitment to study a university programme. Each year we enrol a significant number of mature students. For more help and advice about being a mature student at Bangor, please visit the Study at Bangor site.
Specific entry requirements can be seen on the individual course pages.
EU and International students' entry requirements
For information and further detailed guidance on entry requirements for EU and International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages. International applicants can also visit the International Education Centre section of our website for further details.
Home/EU students and International UCAS applicants
E-mail for General Admissions: firstname.lastname@example.org or write to:
Telephone: +44 (0)1248 383717
International students (non-UCAS applicants)
Email to International Admissions: email@example.com or write to
Telephone: +44 (0) 1248 382028
- Full time: £9,000 per year
- Part time: £750 per 10 credits
When coming to University, you will have two main costs, Tuition Fees and Living Costs.
There are also some common additional costs that are likely to arise for students on all courses, for example:
- If you choose to study abroad or take the International Experience Year as part of your course.
- If you attend your Graduation Ceremony, there will be a cost for gown hire (£25-£75) and cost for guest tickets (£12 each).
Course-specific additional costs
Depending on the course you are studying, there may be additional course-specific costs that you will be required to meet. These fall into three categories:
- Mandatory Costs: these are related to a particular core or compulsory module that you’ll be required to complete to achieve your qualification e.g. compulsory field trips, uniforms for students on placement, DBS Check.
- Necessarily Incurred Costs: these may not be experienced by all students, and will vary depending on the course e.g. professional body membership, travel to placements, specialist software, personal safety equipment.
- Optional Costs: these depend on your choice of modules or activity and they are shown to give you an indication of the optional costs that may arise to make sure your choice is as informed as possible. These can include graduation events for your course, optional field trips, Welcome Week trips.
How to apply for Undergraduate programmes
You can apply to study at Bangor directly by using the online application form or through UCAS (Universities and Colleges Admissions Service.)
Option 1 – Applying directly to Bangor
- Read through the Guidance Notes before you begin the online application form
Once you have read the guidance notes...
- Visit the online application system and create a login id and password.
Need help applying?
If you need any assitance in completing your application, contact the International Admissions Team on +44 (0) 1248 382028 or email firstname.lastname@example.org
Option 2- Applying to study at Bangor through UCAS
UCAS is an online application system allowing students to apply for up to five courses in the UK through one application. You can apply for more than one programme at a specific university, for example you could apply to study BA Psychology and BSc Psychology with Clinical and Health Psychology at Bangor. Find out more about how to apply to Bangor University through UCAS
If you have applied through UCAS already then you may wish to visit the International Student pages of UCAS website for further information.
Have a look at this page for a list of reasons why you should choose Bangor University to study this course.
If you have any questions about entry requirements, how to apply or the course you are interested in please do not hesitate to contact us. We look forward to hearing from you.
Why study at Bangor Business School?
- We’re ranked amongst the top 25% business schools in the UK for research intensity (REF 2014).
- Our top researchers teach on both undergraduate and postgraduate programmes. Students are therefore taught by academic staff who are pushing back the frontiers of research and who will share in lectures their latest findings.
- The school enjoys an international reputation for research in Accounting, Banking, Finance, Financial Economics and Econometrics.
- Major text books and articles published in top academic journals have been written by our staff. See our individual staff pages for further details.
- Our staff have conducted major project and consultancy work for a range of organisations, e.g. the World Bank, the European Commission, the UK Treasury.
- Ranked top 50 in the world for Banking research (RePEc, as of September 2019)
- With support funding from the European Union, local government and the Welsh Assembly Government, we opened a world-class £14 million Management Centre, which delivers high quality management and professional training for North Wales and furtherafield.
- Our alumni have held senior positions in public and private organisations worldwide, from Deutsche Bank to No. 10 Downing Street.
- We were the first UK university to offer an MBA in Banking and Finance.
Studying at Bangor
Rated Gold for teaching
We have been awarded a Gold rating, the highest rating possible, for the standarad of our teaching in the Teaching Excellence Framework (TEF) assessment. The TEF assessment took into account teaching quality, learning environment and student outcomes and learning gain. We were judged to deliver consistently outstanding teaching, learning and outcomes for our students and our teaching is of the highest quality found in the UK.
A top 10 university
The National Student Survey (NSS) results place Bangor amongst the UK’s top 10 universities (excluding specialist institutions) for student satisfaction. This reflects the University’s focus on overall student experience.
Enjoy a university experience that’s amongst the best in the UK
Take advantage of the Bangor Student Experience with free membership of student clubs and societies, a new international experience programme and employability award scheme.
Award-winning clubs and societies!
Our clubs and societies have been named the best in the UK at the WhatUni Student Choice Awards 2019.
Choose to study in one of the best places in the UK to be a student. Bangor’s location – close to the mountains and the sea - has been described as ‘the best university setting in the UK’.
Bangor is the most affordable place in the UK to be a student (TotalMoney 2019).
Investment in facilities
Benefit from continued investment in facilities and services – with Pontio Arts and Innovation Centre, Halls of Residence, and improved sports facilities amongst recent developments.
Guaranteed accommodation in award-winning halls of residence
We guarantee accommodation for first year students who apply within the deadline and hold Bangor as their Firm Choice. Our accommodation has been named the best in the UK at the 2018 WhatUni Student Choice Awards.
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