Business Management and Marketing (with Foundation Year) BSc (Hons)
Our Business Management and Marketing course (with Foundation Year) is a four-year course with an integrated foundation year which leads to the same qualification as our three-year honours degree. It has been specifically designed for those wanting to undertake degree-level study but who may not meet the entry requirements or have traditional qualifications.
The Foundation Year (Year 0) offers you the chance to expand and strengthen your confidence, skills and knowledge – ensuring that you are well-prepared and qualified to progress into Year 1 of the undergraduate degree.
Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders.
For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs.
This degree in Business Management and Marketing will focus on this shift in attitudes and the implications it has on the application of management principles and practices in various types of organisations. Your studies will combine a specialised stream of modules in marketing with a more general programme of study across a range of business and management disciplines.
Why choose Bangor University for this course?
- During your course you will study within a multidisciplinary school that employs specialists across a broad range of business subjects, including accounting, banking, finance, economics, management, marketing and entrepreneurship.
- All single honours students taking degrees within Bangor Business School follow the same modules in year 1, so you are allowed to change to another Business School degree anytime up to the start of year 2.
- Our students take part in national competitions such as the IBM Business Challenge.
- A Careers and Employability Fair is held every year and provides an opportunity for students to meet recruiters and learn more about post-graduation employment options.
- We arrange a varied programme of guest lectures. Recent speakers have included the Chief Executive of the Scottish Premier League, the Chief Operating Officer of No. 10 & 11 Downing Street, and the Head of IT Security at HSBC.
- Our staff are active researchers in their subject areas and we enjoy an international reputation.
- We have excellent computing facilities and you will have the chance to develop your skills in data analysis and report preparation.
- Bangor offers an attractive range of postgraduate degrees (MA and MSc) in business and finance subjects.
Key Facts from UniStats
You will spend up to 15 hours per week in lectures, seminars and tutorials. There is a mixture of continuous assessment and written examinations. You will complete assignments such as collecting and analysing information from commercial databases or the internet, preparing business case studies, writing essays and completing problem-solving exercises.
What will you study on this course?
In Year 0 you will take modules intended to familiarise you with core themes, principles and topics that you will study in greater depth later in the degree: Business Functions, Business Law, Management Studies, Introduction to Financial Accounting, Microeconomics, Macroeconomics
You will also follow take modules in IT and Communication Skills, Computing, UK government and Society, Mathematics for Business and Social Sciences, Academic Skills.
Year 1 of all our Single Honours degree courses will provide you with a strong foundation in the disciplines offered in Bangor Business School – Accounting, Banking, Economics, Finance, Management and Marketing – together with in-depth study of core topics in the field of Accounting and Banking. You will also benefit from a comprehensive introduction to key analytical skills.
In Years 2 and 3, you will progressively specialise in your course’s core field of study. In addition to further developing your skills, you will also be introduced to more specialist approaches, theories and concepts.
Modules for the current academic year
Module listings are for guide purposes only and are subject to change. Find out what our students are currently studying on the Business Management and Marketing (with Foundation Year) Modules page.
Course content is for guidance purposes only and may be subject to change.
Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.
Employability and the Bangor Business School
As a multidisciplinary School spanning everything from Accounting and Finance to Business and Management, Bangor Business School offers a variety of programmes to meet any career aspiration. If you are undecided on your career path, the flexibility of our programmes enables you to try out different modules and subject areas to work out what appeals to your personal tastes and ambitions.
Extensive links with industry
Our staff have extensive links with industry, being at the top of their fields for research, widely published in books and leading journals and even conducting high level consultancy work for leading organisations such as the World Bank and the UK Treasury. This means that no matter what you go on to after graduating, you will leave Bangor with a degree that is current, relevant and in sync with the latest developments in the business and financial industries.
Examples of the employment found by some of our recent graduates include:
Executive Support Co-ordinator
Senior Marketing Manager
Associate in Audit
Junior Account Manager
HR Admin Assistant
Retail Banking Trade Sector Adviser
Senior Manager (Portfolio Management)
HM Inspector of Taxes
Alumni Relations and Fund Raising Officer
Trainee Financial Manager
Head of Global Corporates
Bangor Business Society
Working closely with academic staff, Bangor Business Society aims to facilitate learning experiences for students from all years to build on what is learnt in the classroom and to enhance their CVs. It also arranges visits to graduate fairs, which are an invaluable opportunity to meet and network with prospective employers.
Find out more about Bangor Business Society at the Serendipity Fair during Welcome Week.
Undergraduate Internship Scheme
Bangor University’s Undergraduate Internship Scheme provides opportunities for undergraduate students to gain paid, graduate level work experience in the University's Academic Schools and Service Departments. The nature of the roles can vary from marketing, web design and student engagement projects, to research project support, field work or data management.
For 2020 Entry:
Typical offer is based on a minimum 48 tariff points from a Level 3 qualification* e.g.
- A Levels (including: AS-levels, General Studies)
- International Baccalaureate
- Extended Project Qualification (EPQ)
- BTEC Diplomas and Certificate are accepted and Cambridge Technical Diplomas / Certificates
- Cambridge Technical Diplomas and Certificates
- City & Guilds Advanced Technical Diplomas
- Welsh Baccalaureate is accepted
- Scottish Highers
- Irish Leaving Certificate is accepted
We also welcome applications from mature applicants. Mature students and/or those with other qualifications are considered on individual merit
*For a full list of accepted Level 3 qualifications, go to www.ucas.com.
We are currently unable to accept applications from international students for this course.
If you are an international student your recommended route of study for this degree is through our International College. Successful completion of Year 0 of the equivalent International programme guarantees entry to Year 1 of the same Bangor University degree programme. Through this route, Year 0 is delivered at Bangor University International College (BUIC) located at the heart of our University Campus and run by our partner, Oxford International Education Group.
For more information, visit: www.bangor.ac.uk/buic/
General University entry requirements Home/EU applicants
We accept students with a wide range of qualifications and backgrounds and consider each application individually.
All students need to have good basic skills and the University also values IT and communication skills.
As part of the University’s policy we consider applications from prospective disabled students on the same grounds as all other students.
To study a degree, diploma or certificate course you’ll be asked for a minimum of UCAS Tariff points. For a fuller explanation of the UCAS Tariff Points, please see www.ucas.com
We also consider applications from mature students who can demonstrate the motivation and commitment to study a university programme. Each year we enrol a significant number of mature students. For more help and advice about being a mature student at Bangor, please visit the Study at Bangor site.
Specific entry requirements can be seen on the individual course pages.
EU students' entry requirements
For information and further detailed guidance on entry requirements for EU, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages.
Home/EU UCAS applicants
E-mail for General Admissions: email@example.com, or write to: Admissions Office, Bangor University, Gwynedd, LL57 2TF
Telephone: +44 (0)1248 383717
Email to International Admissions: firstname.lastname@example.org or write to: Admissions Office, Bangor University, Gwynedd, LL57 2TF
Telephone: +44 (0) 1248 382028
Necessarily Incurred Costs:
For each module, students may be required to purchase compulsory text(s), which typically will cost between £20-50.
Management: Planning and Control (ASB2414): There is an optional field-trip to Norwich City Football Club, with an estimated cost of £90 (for travel, food and accommodation).
Britain and the EU (ASB3500): There is the opportunity to participate on an optional field trip. Typical costs (subject to exchange rate fluctuations) vary between £450-550 which covers hotel accommodation; airport transfers; inter-country coach travel between Belgium, Luxembourg, and France; and return airfares to and from Europe, as well as UK airport transfers. Student cover their own meals.
Corporate Social Responsibility (ASB3509): There is an optional field-trip to Burnley Football Club, with an estimated cost of £60 (for travel, food and accommodation).
Please note: These costs are estimates based on the previous year’s figure and are subject to change.
Why study at Bangor Business School?
- We’re ranked amongst the top 25% business schools in the UK for research intensity (REF 2014).
- Our top researchers teach on both undergraduate and postgraduate programmes. Students are therefore taught by academic staff who are pushing back the frontiers of research and who will share in lectures their latest findings.
- The school enjoys an international reputation for research in Accounting, Banking, Finance, Financial Economics and Econometrics.
- Major text books and articles published in top academic journals have been written by our staff. See our individual staff pages for further details.
- Our staff have conducted major project and consultancy work for a range of organisations, e.g. the World Bank, the European Commission, the UK Treasury.
- Ranked top 50 in the world for Banking research (RePEc, as of September 2019)
- With support funding from the European Union, local government and the Welsh Assembly Government, we opened a world-class £14 million Management Centre, which delivers high quality management and professional training for North Wales and furtherafield.
- Our alumni have held senior positions in public and private organisations worldwide, from Deutsche Bank to No. 10 Downing Street.
- We were the first UK university to offer an MBA in Banking and Finance.
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