Modules for course N1AV | MA/BUSMRK
MA Business and Marketing
Year 1 Modules
Compulsory Modules
The student must take 105 credits
from the modules in Compulsory Modules.
September Start Students
The student must take 105 credits from
the modules in September Start Students.
ASB-4521 Int'l Marketing Communication
(15)
(Semester 1)
ASB-4431 Organisations and People
(15)
(Semester 1)
ASB-4006 Marketing Strategy
(15)
(Semester 1)
ASB-4413 Int'l Strategic Management
(15)
(Semester 1)
ASB-4439 International Marketing
(15)
(Semester 2)
ASB-4010 New Venture Creation
(15)
(Semester 2)
ASB-4115 Management Research
(15)
(Semester 2)
Summer Modules The student must take 60 credits from
the modules in Summer Modules.
September Start Students
The student must take 60 credits from
the modules in September Start Students.
Optional Modules
The student must take 15 credits
from the modules in Optional Modules.
September Start Students
The student must take 15 credits from
the modules in September Start Students.
ASB-4530 Global Brand Management
(15)
(Semester 1)
ASB-4426 Contemporary Issues in Mgmt
(15)
(Semester 2)
ASB-4030 Knowledge Management
(15)
(Semester 2)
ASB-4440 Consumers in Global & Digital
(15)
(Semester 2)