Impact Seminar: Communicating Negative Impacts
- Thoday F1
- Wednesday 24 January 2018, 13:00–14:00
- Saskia Pagella
Is your research having an impact in society that some end users might not welcome? How should you communicate impacts that some might view as negative change?
Dyfrig Hughes is Professor of Pharmacoeconomics and Co-Director of the Centre for Health Economics and Medicines Evaluation here in Bangor University. He is also academic lead for Pharmacy at the Betsi Cadwaladr University Health Board, and is honorary professor at the Department of Molecular and Clinical Pharmacology, University of Liverpool.
Dyfrig’s impact case study in REF2014 was highly rated and demonstrated how research evidence can lead to the development of evidence-based policies, despite generating negative impacts for some stakeholders.
Come along to the first Impact seminar/surgery of 2018 and hear from our resident expert about managing, tracking and communicating ‘negative impacts’ AND turning it into a highly successful REF impact case study.