Bangor University’s innovative course to develop business focused creativity

Be inspired, creative, sustainable, solvent and convincing:

Left-right: Kathryn Cooke, School of Creative Studies & Media;  Robin Boyd, School of Electronic Engineering; Richard Kemble, Business  School; Matthew Kennedy, studying Product Design at the School of  Education & Hayley Carpenter, Marketing Director, Left-right: Kathryn Cooke, School of Creative Studies & Media; Robin Boyd, School of Electronic Engineering; Richard Kemble, Business School; Matthew Kennedy, studying Product Design at the School of Education & Hayley Carpenter, Marketing Director, Bangor University has cut through traditional academic boundaries to bring students from different subjects together to compete in  multi-disciplinary teams for an 'Enterprise by Design' challenge with a winning prize of £2,500.

Students  studying Psychology, Electronic Engineering & Computer Science, Design, Business and Creative Studies & Media  were challenged to design a new product for locally based international company, Gelert. Followed a 9 week series of intensive workshops focussing on inspiration, creativity, sustainability and commercial awareness the multidisciplinary teams of students 'pitched' their new products to an expert panel recently.

Judges comprised Nick Langdon and Hayley Carpenter from Gelert, Steve Britton, former Chief executive of Siemens, Cynan Jones Director of The  Mushroom Garden, Phil Nelson from Surf-Lines, Robert O’Dowd and Guillaume Thierry from Pontio and Dafydd Hardy of Dafydd Hardy Estates

Agents.

The winning team, Team Sunflower, designed an advertising perch: an  advertising platform for festivals based on a simple and elegant design

of a folding chair,  and took home a cheque for £2,500. Team Sunflower comprised Matthew Kennedy 2nd year Product Design student, Robin Boyd  final year Electronic Engineering, Richard Kemble final year Business  and Kathryn Cooke final year student from Creative Studies & Media.

Participants received input from business people and experts including  Gelert, Venture Wales, Robofold, Biotriz Ltd and the University’s  Bio-Composites Centre.

Cynan Jones said: “The enthusiasm of the team members about their  products was evident, but more importantly, I appreciated their talent  for answering what were, at times difficult questions from the judges with confidence and conviction - only detailed work and understanding of  the products, costs and the market can account for this.”

Professor Guillaume Thierry said: "Now this is what I call innovation:  Students can discover what minds with complementary expertise can achieve together, through a process of creative thinking, idea evaluation, and having a go at creating with their hands and their mind.  I cannot think of a better way to evolve priceless new skills"

Dafydd Hardy said: “Once again I assisted in judging the Enterprise by  Design awards for Bangor University and was impressed by the standard  and quality of the submitted designs and the presentation skills by all  the groups concerned. The hard work and dedication of the Enterprise team has to be applauded and it would be a fitting reward that one day  one of the innovations is successfully taken to market.”

Academic specialists who contributed were: Dr James Intriligator from  Psychology, Dr Siwan Mitchelmore from Business School, Dr Iestyn Pierce  from Computer Science & Electronic Engineering, Dewi Rowlands, Product  Design School of Education, Dr Andy McStay, School of Creative Studies & Media and Dr Andy Goodman, Director of the Design Studio, Pontio. Lowri  Owen and Ceri Jones from the Careers & Employability Service helped to  coordinate the project.

Postgraduate students who acted as facilitators include: Rob Laing and  Gareth Harvey from Psychology, Sonia Fizek and Isamar Carillo Masso from  Creative Studies & Media, Sam Buxton, Charlotte Hall and Jenny Byast  from Business, Thomas Christy and Sanjay Priyardashi from Engineering

and Sara Fisher and Eleanor Owen from Product Design. Also offering  support were Matt Robinson from the Aber Bangor Skills Project and  Michelle Hamlet from Careers.

Further information: Lowri Owen 01248 388424 e mail  lowri.owen@bangor.ac.uk

Caption: Left-right: Kathryn Cooke, School of Creative Studies & Media;  Robin Boyd, School of Electronic Engineering; Richard Kemble, Business  School; Matthew Kennedy, studying Product Design at the School of  Education & Hayley Carpenter, Marketing Director, Gelert.

Image available from aose06@bangor.ac.uk <mailto:aose06@bangor.ac.uk>

Publication date: 18 April 2011