Excellent work up for Award
Tonight, (26.5.11) Bangor University's Marketing team find out if they are to win the Euro RSCG Heist's Marketing Department of the Year award. This follows recent statistics that show that Bangor University has increased its undergraduate applications by 21 % compared with an increase of 3% amongst similar universities.
Alan Parry, Director of Corporate Communications & Marketing says: “These annual awards are the principal awards for the HE marketing sector, so I'm delighted that the University has been shortlisted. Achieving national recognition is well-deserved, and is independent evidence of the skill and dedication of every member of staff involved in marketing the University.
“Although we only have a small team, it is very dedicated and works tirelessly on behalf of the University. Our success is very much the result of a team effort, and every single individual involved should be very proud of their achievement.
Carys Roberts, Head of Student Recruitment said: “We’re responsible for a wide range of marketing and recruitment activities, and being shortlisted for this award is recognition of the energy, skill and expertise that we try to bring to all of our work.”
The successful submission for the award outlined the Marketing Team’s contribution to key University objectives, such as increasing student numbers and widening access. It also highlighted particular achievements over the past year – such as the University website being named as one of the best in the UK for prospective students, a campaign centred around Radio 1’s Big Weekend being held in Bangor, introducing a new Customer Relationship Management system which sends targeted e mails to applicants to the University, rebranding the University and attracting more visitors to University Open Days.
Publication date: 26 May 2011