Staff Profile of James Hardy

James Hardy
Senior Lecturer, Sport and Exercise Psychology, Deputy Head of School, Research
(01248) 38 3493
George Building, Normal Site

Institute for the Psychology of Elite Performance

Video Profile

View a video profile here


Having obtained his undergraduate degree from the University of Birmingham, James went to North America to see how they did sports psychology. He completed his postgraduate training (both MA and PhD) at the University of Western Ontario, Canada, under the supervision of Prof. Craig Hall. He is a regular presenter at international conferences and has published numerous research articles focusing on mental skills (specifically, self-talk and imagery) and group dynamics (e.g., team cohesion and leadership) in both the sport and exercise domains.


BSc (Hons) First Class - The University of Birmingham MA - The University of Western Ontario, London, Ontario, Canada PhD - The University of Western Ontario, London, Ontario, Canada

Bangor University Teaching Fellowship July 2012.

Teaching Modules:

Psychology of Sports Performance (Year 2), Research in Psychological Skills (Year 3), Performance Psychology (M-level)

Research Interests:

Two distinct research programmes are currently being pursued. The first programme addresses the use of self-talk and imagery mental skills by athletes in both practice and competition settings. The second research programme focuses on group dynamics issues, specifically cohesion and leadership, in the sport and to a lesser extent exercise domains. 


Please visit the publications page of Dr James Hardy to view recent publications

Editorships and Editorial Board Membership:

  • 2014 – present. Editorial Board member of the Journal of Sport & Exercise Psychology.
  • 2013 – present. Associate editor for the Journal of Applied Sport Psychology.
  • 2010 – 2013. Editorial Board member of the Journal of Applied Sport Psychology.
  • 2005 – present. Editorial Board member of Athletic Insight.

External Funding:

  • Callow & Hardy. City Football Services: Post-doc funding – value £40,000 Date: October 2016.

  • Callow & Hardy. City Football Services: PhD studentship on “Talent development within elite football academies” – value £56,000. Date: March 2016

  • Callow, Hardy, & Hardy. City Football Services: Post-doc funding – value £40,000 Date: October 2015.

  • Hardy & Hardy. Effects of psychological stress on group processes. England and Wales Cricket Board £80k. 2012.
  • Hardy & Lawrence. Psychological skill acquisition strategies for individuals with Down Syndrome. Knowledge Economy Skills Scholarships (ATM) ~£34k. Date: July 2012
  • Callow, Hardy & Arthur. The effect of transformational supervision on student engagement, retention and success. Higher Education Academy £54,500. Date: May 2012
  • Hardy & Arthur. The impact of a football-based educational programme on young adults not in education, employment, or training (NEETs). Knowledge Economy Skills Scholarships (KESS Mini) ~£34k. Date: May 2012
  • The Higher Education Academy; “Development and assessment of a transformational leadership questionnaire in higher education”—value £3,000. Date: April 2010.
  • Drapers' Company and Thomas Howell's Education Fund; “Transformational leadership and student learning experiences”—value £27,000 for a half funded PhD student. Date: May 2009.
  • Association for Applied Sport Psychology; “Effects of self-talk on intrinsic motivation”—value £1,000. Date: June 2009.
  • North Wales Health Care Trust; “Investigating factors that differentiate initiators versus non-initiators of Phase III Cardiac Rehabilitation”—value £3,000. Date: July 2009.

Keynote and Invited Presentations:

  • Hardy, J., Webster, L., & Hardy L. (Sept. 2016). Team profiling: Is your team better than the sum of its parts? England and Wales Cricket Board Science and Medicine Conference; Reading, England.
  • Hardy, J. (Nov. 2016). Self-talk in sport: Potential, problems and pitfalls. 14th International Sports Science Congress; Antalya, Turkey.


External Examining:

BSc and FDSc Moderator for Grwp Llandrillo’s sports programmes

MRes programme External Examiner for Newman University   

PhD External Examiner for the University of Birmingham  

Hobbies and Interests:

James returned to his native North Wales in 2004 to accept a lecturing position within the School of Sport, Health and Exercise Sciences, Bangor University, between 2008-2013 he was Deputy Head of School – Teaching and Learning.  In his spare time he enjoys playing with his young family, trying to catch up on sleep (and failing!), as well as discovering that North Wales is anything but flat while on his road bike.