My research fits within the Marketing sub-discipline of Consumer Psychology.  Much of my research is focused on understanding risky consumption, covering contexts such as smoking and excessive alcohol consumption, from a consumer protection perspective.  From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research approach based on experimental studies or individual-level and multi-level (cross-national) models.  More specifically, my research aims to make a contribution within the literature on either: information processing and persuasion; or attitude and motivation formation/change.

Hen Goleg 0.11

l.hassan@bangor.ac.uk

https://sites.google.com/view/professor-louise-m-hassan/home

ASB2116 Consumer Behaviour

ASB4440 Consumers in a Global and Digital World

• Consumer behaviour
• Risky consumption
• Attitudes and persuasion
• Social identity and stereotying
• Cross-cultural consumer behaviour
• Ethical consumption
• Information processing
• Emotions

• Consumer decision-making, particularly applying and extending the Theory of Planned Behaviour: with a focus on exploring mediators or moderators in addressing the intention-behaviour gap; or understanding action versus inaction.
• Risky consumption and consumer protection: any issue within tobacco control; the marketing of products with the potential to damage health; scams and illicit products.
• Information processing: in relation to warning labels, health information or social marketing campaigns.
• Sustainability and Mindful consumption issues related to consumer decision-making.
• Place-based marketing: including place branding and place attachment, and the participatory role of stakeholders as consumers, and in decision-making. 

2022

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2021

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2020

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2019

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2018

• CyhoeddwydA systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium
  Hassan, L. & Shiu, E., 2018, Yn: Journal of Social Marketing. 8, 3, t. 333-352
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl adolygu › adolygiad gan gymheiriaid
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2017

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2016

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2015

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2014

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2013

• CyhoeddwydUncertainty in ethical consumer choice: a conceptual model
  Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

2012

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2011

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2010

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2009

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• CyhoeddwydHELP – for a life without tobacco: a case study on demarketing across two levels
  Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, Yn: Marketing Intelligence and Planning. 27, 4, t. 486-502 17 t.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
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2008

• CyhoeddwydAn Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire
  Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, Yn: European Advances in Consumer Research. 8, t. 66-71 6 t.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
• CyhoeddwydExploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
  Hassan, L. & Shiu, E., 2008, Yn: International Journal of Nonprofit and Voluntary Sector Marketing. t. 263–274
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
• CyhoeddwydThe influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes
  Hassan, L., 2008, Yn: International Journal of Nonprofit and Voluntary Sector Marketing.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
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2007

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2006

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2005

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• Efficacy of text and graphic alcohol warning labels amongst students

  01/04/2015 – 31/05/2017 (Wedi gorffen)

  Cysylltau:

  • http://www.alcoholwarninglabels.info/

• Understanding the relationship between place & tobacco consumption

  01/09/2013 – 28/10/2014 (Wedi gorffen)