My research fits within the Marketing sub-discipline of Consumer Psychology.  Much of my research is focused on understanding risky consumption, covering contexts such as smoking and excessive alcohol consumption, from a consumer protection perspective.  From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research approach based on experimental studies or individual-level and multi-level (cross-national) models.  More specifically, my research aims to make a contribution within the literature on either: information processing and persuasion; or attitude and motivation formation/change.

Hen Goleg 0.11

l.hassan@bangor.ac.uk

https://sites.google.com/view/professor-louise-m-hassan/home

ASB2116 Consumer Behaviour

ASB4440 Consumers in a Global and Digital World

• Consumer behaviour
• Risky consumption
• Attitudes and persuasion
• Social identity and stereotying
• Cross-cultural consumer behaviour
• Ethical consumption
• Information processing
• Emotions

• Consumer decision-making, particularly applying and extending the Theory of Planned Behaviour: with a focus on exploring mediators or moderators in addressing the intention-behaviour gap; or understanding action versus inaction.
• Risky consumption and consumer protection: any issue within tobacco control; the marketing of products with the potential to damage health; scams and illicit products.
• Information processing: in relation to warning labels, health information or social marketing campaigns.
• Sustainability and Mindful consumption issues related to consumer decision-making.
• Place-based marketing: including place branding and place attachment, and the participatory role of stakeholders as consumers, and in decision-making. 

2022

• PublishedExamining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
  McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839
  Research output: Contribution to journal › Article › peer-review
• E-pub ahead of printExploring responses to differing message content of pictorial alcohol warning labels
  Hassan, L., Parry, S. & Shiu, E., 27 Jan 2022, (E-pub ahead of print) In: International Journal of Consumer Studies.
  Research output: Contribution to journal › Article › peer-review

2021

• PublishedThe Usefulness of the Social Identity Approach to Social Marketing
  McGowan, M. & Hassan, L., 23 Aug 2021, Ethical Approaches to Marketing: Positive Contributions to Society. Strong, C. (ed.). De Gruyter Oldenbourg, p. 17-38
  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2020

• PublishedSolving dissociative group effects using construal level theory
  McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237
  Research output: Contribution to journal › Article › peer-review

2019

• PublishedFear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development
  Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Dec 2019, In: Information Systems Frontiers. 21, 6, p. 1251-1264
  Research output: Contribution to journal › Article › peer-review
• PublishedRelieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets
  Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304
  Research output: Contribution to journal › Article › peer-review
• PublishedUnderstanding the relationship between smoking and place across multiple places through the lens of place attachment
  Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123
  Research output: Contribution to journal › Article › peer-review

2018

• PublishedA systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium
  Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352
  Research output: Contribution to journal › Review article › peer-review
• PublishedCommunicating Messages About Drinking
  Hassan, L. & Shiu, E., Jan 2018, In: Alcohol and Alcoholism. 53, 1, p. 1-2 2 p.
  Research output: Contribution to journal › Editorial

2017

• PublishedThe influence of social identity on value perceptions and intention
  McGowan, M., Hassan, L. & Shiu, E., 5 Nov 2017, In: Journal of Consumer Behaviour. 16, 3, p. 242-253
  Research output: Contribution to journal › Article › peer-review

2016

• PublishedAddressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86
  Research output: Contribution to journal › Article › peer-review
• PublishedThe Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272
  Research output: Contribution to journal › Article › peer-review
• PublishedWho Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption
  Hassan, L. M., Shiu, E. & Shaw, D., Jun 2016, In: Journal of Business Ethics. 136, 2, p. 219-236
  Research output: Contribution to journal › Article › peer-review

2015

• PublishedCross-cultural and cross-national consumer research: psychology, behavior and beyond
  Michaelidou, N., Reynolds, N., Greenacre, L. & Hassan, L. M., 1 May 2015, In: International Marketing Review. 32, 3/4, p. 242-244
  Research output: Contribution to journal › Article › peer-review
• PublishedNo place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick
  Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5
  Research output: Contribution to journal › Article › peer-review
• PublishedThe direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
  Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541
  Research output: Contribution to journal › Article › peer-review
• PublishedThe moderating role of national cultural values in smoking cessation
  Hassan, L. M. & Shiu, E. M., 20 Mar 2015, In: Journal of Business Research. 68, 10, p. 2173–2180
  Research output: Contribution to journal › Article › peer-review

2014

• PublishedCross-National Advertising and Behavioral Intentions: A Multilevel Analysis
  Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98
  Research output: Contribution to journal › Article › peer-review
• PublishedNew advances in attitude and behavioural decision-making models
  Michaelidou, N. & Hassan, L., Mar 2014, In: Journal of Marketing Management. 30, 5-6, p. 519-528 10 p.
  Research output: Contribution to journal › Article › peer-review
• PublishedReplicating, validating, and reducing the length of the consumer perceived value scale
  Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267
  Research output: Contribution to journal › Article › peer-review

2013

• PublishedUncertainty in ethical consumer choice: a conceptual model
  Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3
  Research output: Contribution to journal › Article › peer-review

2012

• PublishedInvestigating the drivers of consumer intention to buy manufacturer brands
  Walsh, G., Shiu, E. & Hassan, L. M., Sep 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.
  Research output: Contribution to journal › Article › peer-review
• PublishedSupport for removal of point-of-purchase tobacco advertising and displays: findings from the International Tobacco Control (ITC) Canada survey
  Brown, A., Boudreau, C., Moodie, C., Fong, G. T., Li, G. Y., McNeill, A., Thompson, M. E., Hassan, L. M., Hyland, A., Thrasher, J. F., Yong, H-H., Borland, R., Hastings, G. & Hammond, D., Nov 2012, In: Tobacco Control. 21, 6, p. 555-9 5 p.
  Research output: Contribution to journal › Article › peer-review

2011

• PublishedA multi-country assessment of the long-term orientation scale
  Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101
  Research output: Contribution to journal › Article › peer-review
• PublishedConsumer uncertainty, revisited
  Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607
  Research output: Contribution to journal › Article › peer-review
• PublishedEmotions, store-environmental cues, store-choice criteria, and marketing outcomes.
  Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744
  Research output: Contribution to journal › Article › peer-review

2010

• PublishedModeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK
  Michaelidou, N. & Hassan, L. M., Apr 2010, In: Food Policy. 35, 2, p. 130-139 10 p.
  Research output: Contribution to journal › Article › peer-review
• PublishedSegmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
  Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164
  Research output: Contribution to journal › Article › peer-review
• PublishedSelf-concept, emotions and consumer coping: Smoking across Europe
  Hamilton, K. & Hassan, L. M., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1101-1120
  Research output: Contribution to journal › Article › peer-review
• PublishedThe association of normative perceptions with adolescent smoking intentions
  Brown, A. K., Moodie, C., Hastings, G., Mackintosh, A. M., Hassan, L. & Thrasher, J., Oct 2010, In: Journal of Adolescence. 33, 5, p. 603-614 12 p.
  Research output: Contribution to journal › Article › peer-review
• PublishedThe influence of nutrition information on choice: The role of temptation, conflict and self-control
  Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Sep 2010, In: Journal of Consumer Affairs. 44, 3, p. 499-515 17 p.
  Research output: Contribution to journal › Article › peer-review

2009

• PublishedDemarketing tobacco through governmental policies - the 4Ps revisited
  Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278
  Research output: Contribution to journal › Article › peer-review
• PublishedHELP – for a life without tobacco: a case study on demarketing across two levels
  Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.
  Research output: Contribution to journal › Article › peer-review
• PublishedThe impact of smokefree legislation in Scotland: results from the Scottish ITC: Scotland/UK longitudinal surveys
  Hyland, A., Hassan, L. M., Higbee, C., Boudreau, C., Fong, G. T., Borland, R., Cummings, K. M., Yan, M., Thompson, M. E. & Hastings, G., Apr 2009, In: European Journal of Public Health. 19, 2, p. 198-205 8 p.
  Research output: Contribution to journal › Article › peer-review

2008

• PublishedAn Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire
  Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.
  Research output: Contribution to journal › Article › peer-review
• PublishedExploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
  Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274
  Research output: Contribution to journal › Article › peer-review
• PublishedThe influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes
  Hassan, L., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing.
  Research output: Contribution to journal › Article › peer-review
• PublishedThe role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food
  Michaelidou, N. & Hassan, L. M., Mar 2008, In: International Journal of Consumer Studies. 32, 2, p. 163-170 8 p.
  Research output: Contribution to journal › Article › peer-review

2007

• PublishedGender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour
  Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.
  Research output: Contribution to journal › Article › peer-review
• PublishedModeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
  Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.
  Research output: Contribution to journal › Article › peer-review

2006

• PublishedEnacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland
  Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.
  Research output: Contribution to journal › Article › peer-review
• PublishedFashion victim: The impact of fair trade concerns on clothing choice
  Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.
  Research output: Contribution to journal › Article › peer-review

2005

• PublishedAn exploration of values in ethical consumer decision making
  Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.
  Research output: Contribution to journal › Article › peer-review

• Efficacy of text and graphic alcohol warning labels amongst students

  01/04/2015 – 31/05/2017 (Finished)

  Links:

  • http://www.alcoholwarninglabels.info/

• Understanding the relationship between place & tobacco consumption

  01/09/2013 – 28/10/2014 (Finished)