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Prof Louise Hassan

PhD Supervisor

l.hassan@bangor.ac.uk

+44 1248 383280

0000-0002-9561-5360

Prof Louise Hassan

View Prof Louise Hassan’s profile on the Bangor Research Portal

Overview

My research fits within the Marketing sub-discipline of Consumer Psychology.  Much of my research is focused on understanding risky consumption, covering contexts such as smoking and excessive alcohol consumption, from a consumer protection perspective.  From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research approach based on experimental studies or individual-level and multi-level (cross-national) models.  More specifically, my research aims to make a contribution within the literature on either: information processing and persuasion; or attitude and motivation formation/change.

Additional Contact Information

Hen Goleg 0.11

l.hassan@bangor.ac.uk

https://sites.google.com/view/professor-louise-m-hassan/home

Teaching and Supervision

ASB2116 Consumer Behaviour

ASB4440 Consumers in a Global and Digital World

Research Interests

  • Consumer behaviour
  • Risky consumption
  • Attitudes and persuasion
  • Social identity and stereotying
  • Cross-cultural consumer behaviour
  • Ethical consumption
  • Information processing
  • Emotions

Postgraduate Project Opportunities

  • Consumer decision-making, particularly applying and extending the Theory of Planned Behaviour: with a focus on exploring mediators or moderators in addressing the intention-behaviour gap; or understanding action versus inaction.
  • Risky consumption and consumer protection: any issue within tobacco control; the marketing of products with the potential to damage health; scams and illicit products.
  • Information processing: in relation to warning labels, health information or social marketing campaigns.
  • Sustainability and Mindful consumption issues related to consumer decision-making.
  • Place-based marketing: including place branding and place attachment, and the participatory role of stakeholders as consumers, and in decision-making. 

Publications

2022

  • PublishedExamining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
    McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839
    Research output: Contribution to journal › Article › peer-review
  • PublishedExploring responses to differing message content of pictorial alcohol warning labels
    Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219
    Research output: Contribution to journal › Article › peer-review

2021

  • PublishedThe Usefulness of the Social Identity Approach to Social Marketing
    McGowan, M. & Hassan, L., 23 Aug 2021, Ethical Approaches to Marketing: Positive Contributions to Society. Strong, C. (ed.). De Gruyter Oldenbourg, p. 17-38
    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2020

  • PublishedSolving dissociative group effects using construal level theory
    McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237
    Research output: Contribution to journal › Article › peer-review

2019

  • PublishedFear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development
    Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Dec 2019, In: Information Systems Frontiers. 21, 6, p. 1251-1264
    Research output: Contribution to journal › Article › peer-review
  • PublishedRelieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets
    Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304
    Research output: Contribution to journal › Article › peer-review
  • PublishedUnderstanding the relationship between smoking and place across multiple places through the lens of place attachment
    Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123
    Research output: Contribution to journal › Article › peer-review

2018

  • PublishedA systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium
    Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352
    Research output: Contribution to journal › Review article › peer-review
  • PublishedCommunicating Messages About Drinking
    Hassan, L. & Shiu, E., Jan 2018, In: Alcohol and Alcoholism. 53, 1, p. 1-2 2 p.
    Research output: Contribution to journal › Editorial

2017

  • PublishedThe influence of social identity on value perceptions and intention
    McGowan, M., Hassan, L. & Shiu, E., 5 Nov 2017, In: Journal of Consumer Behaviour. 16, 3, p. 242-253
    Research output: Contribution to journal › Article › peer-review

2016

  • PublishedAddressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86
    Research output: Contribution to journal › Article › peer-review
  • PublishedThe Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries
    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272
    Research output: Contribution to journal › Article › peer-review
  • PublishedWho Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption
    Hassan, L. M., Shiu, E. & Shaw, D., Jun 2016, In: Journal of Business Ethics. 136, 2, p. 219-236
    Research output: Contribution to journal › Article › peer-review

2015

  • PublishedCross-cultural and cross-national consumer research: psychology, behavior and beyond
    Michaelidou, N., Reynolds, N., Greenacre, L. & Hassan, L. M., 1 May 2015, In: International Marketing Review. 32, 3/4, p. 242-244
    Research output: Contribution to journal › Article › peer-review
  • PublishedNo place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick
    Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5
    Research output: Contribution to journal › Article › peer-review
  • PublishedThe direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541
    Research output: Contribution to journal › Article › peer-review
  • PublishedThe moderating role of national cultural values in smoking cessation
    Hassan, L. M. & Shiu, E. M., 20 Mar 2015, In: Journal of Business Research. 68, 10, p. 2173–2180
    Research output: Contribution to journal › Article › peer-review

2014

  • PublishedCross-National Advertising and Behavioral Intentions: A Multilevel Analysis
    Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98
    Research output: Contribution to journal › Article › peer-review
  • PublishedNew advances in attitude and behavioural decision-making models
    Michaelidou, N. & Hassan, L., Mar 2014, In: Journal of Marketing Management. 30, 5-6, p. 519-528 10 p.
    Research output: Contribution to journal › Article › peer-review
  • PublishedReplicating, validating, and reducing the length of the consumer perceived value scale
    Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267
    Research output: Contribution to journal › Article › peer-review

2013

  • PublishedUncertainty in ethical consumer choice: a conceptual model
    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3
    Research output: Contribution to journal › Article › peer-review

2012

  • PublishedInvestigating the drivers of consumer intention to buy manufacturer brands
    Walsh, G., Shiu, E. & Hassan, L. M., Sep 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.
    Research output: Contribution to journal › Article › peer-review
  • PublishedSupport for removal of point-of-purchase tobacco advertising and displays: findings from the International Tobacco Control (ITC) Canada survey
    Brown, A., Boudreau, C., Moodie, C., Fong, G. T., Li, G. Y., McNeill, A., Thompson, M. E., Hassan, L. M., Hyland, A., Thrasher, J. F., Yong, H-H., Borland, R., Hastings, G. & Hammond, D., Nov 2012, In: Tobacco Control. 21, 6, p. 555-9 5 p.
    Research output: Contribution to journal › Article › peer-review

2011

  • PublishedA multi-country assessment of the long-term orientation scale
    Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101
    Research output: Contribution to journal › Article › peer-review
  • PublishedConsumer uncertainty, revisited
    Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607
    Research output: Contribution to journal › Article › peer-review
  • PublishedEmotions, store-environmental cues, store-choice criteria, and marketing outcomes.
    Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744
    Research output: Contribution to journal › Article › peer-review

2010

  • PublishedModeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK
    Michaelidou, N. & Hassan, L. M., Apr 2010, In: Food Policy. 35, 2, p. 130-139 10 p.
    Research output: Contribution to journal › Article › peer-review
  • PublishedSegmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
    Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164
    Research output: Contribution to journal › Article › peer-review
  • PublishedSelf-concept, emotions and consumer coping: Smoking across Europe
    Hamilton, K. & Hassan, L. M., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1101-1120
    Research output: Contribution to journal › Article › peer-review
  • PublishedThe association of normative perceptions with adolescent smoking intentions
    Brown, A. K., Moodie, C., Hastings, G., Mackintosh, A. M., Hassan, L. & Thrasher, J., Oct 2010, In: Journal of Adolescence. 33, 5, p. 603-614 12 p.
    Research output: Contribution to journal › Article › peer-review
  • PublishedThe influence of nutrition information on choice: The role of temptation, conflict and self-control
    Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Sep 2010, In: Journal of Consumer Affairs. 44, 3, p. 499-515 17 p.
    Research output: Contribution to journal › Article › peer-review

2009

  • PublishedDemarketing tobacco through governmental policies - the 4Ps revisited
    Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278
    Research output: Contribution to journal › Article › peer-review
  • PublishedHELP – for a life without tobacco: a case study on demarketing across two levels
    Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.
    Research output: Contribution to journal › Article › peer-review
  • PublishedThe impact of smokefree legislation in Scotland: results from the Scottish ITC: Scotland/UK longitudinal surveys
    Hyland, A., Hassan, L. M., Higbee, C., Boudreau, C., Fong, G. T., Borland, R., Cummings, K. M., Yan, M., Thompson, M. E. & Hastings, G., Apr 2009, In: European Journal of Public Health. 19, 2, p. 198-205 8 p.
    Research output: Contribution to journal › Article › peer-review

2008

  • PublishedAn Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire
    Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.
    Research output: Contribution to journal › Article › peer-review
  • PublishedExploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
    Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274
    Research output: Contribution to journal › Article › peer-review
  • PublishedThe influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes
    Hassan, L., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing.
    Research output: Contribution to journal › Article › peer-review
  • PublishedThe role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food
    Michaelidou, N. & Hassan, L. M., Mar 2008, In: International Journal of Consumer Studies. 32, 2, p. 163-170 8 p.
    Research output: Contribution to journal › Article › peer-review

2007

  • PublishedGender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour
    Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.
    Research output: Contribution to journal › Article › peer-review
  • PublishedModeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
    Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.
    Research output: Contribution to journal › Article › peer-review

2006

  • PublishedEnacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland
    Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.
    Research output: Contribution to journal › Article › peer-review
  • PublishedFashion victim: The impact of fair trade concerns on clothing choice
    Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.
    Research output: Contribution to journal › Article › peer-review

2005

  • PublishedAn exploration of values in ethical consumer decision making
    Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.
    Research output: Contribution to journal › Article › peer-review

Projects

  • Efficacy of text and graphic alcohol warning labels amongst students

    01/04/2015 – 31/05/2017 (Finished)

    Links:

    • http://www.alcoholwarninglabels.info/
  • Understanding the relationship between place & tobacco consumption

    01/09/2013 – 28/10/2014 (Finished)

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