Business students help market and promote sell-out TEDx event

Bangor Business School students have been involved in a project to promote the first TEDx event in Wales, which took place in Holyhead on 16th January 2013.

TEDx is an independently organised event created in the spirit of TED, a global set of conferences devoted to “ideas worth spreading”.

The task of marketing the event fell to a team of Bangor students, who worked closely with the event organisers to help achieve their aims. Testament to the students’ work, the event was a sell-out and very well received.

The students participated in a number of marketing activities, including:

  • Designing and distributing posters and leaflets promoting the event around Bangor and the local area;
  • Writing a press release and sending it to several local newspapers – details were published in the Daily Post and the Holyhead & Anglesey Mail;
  • Carrying the TEDx logo up Snowdon and taking pictures for promotion;
  • Helping promote the event via social media;
  • Populating and maintaining the website (http://www.tedxholyhead.org.uk/) in the build up to the event;
  • Creating a promotional e-mail to be sent to staff and students at Bangor University.

Martin Murphy, a key event organiser, commented: "the Bangor University students were an integral part of the marketing of the inaugural TEDx Holyhead 'Brave New World' event at the Ucheldre Centre. Without their input, the event would not have been as successful as it was. Their enthusiasm and engagement was inspirational and their ideas made this not just a small town, local event, but one which was easily comparable to some of the bigger events hosted by TEDx. We were defintely punching above our weight!"

Photos and video clips from the event can be viewed at: http://www.facebook.com/TEDxHolyhead

Publication date: 6 February 2013