Additional Contact Information
Director of Rhanbarth- Bangor Centre for Sustainable Regions and Economies
rosalind.jones@bangor.ac.uk
Publications
2023
- E-pub ahead of printPost-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education
Jones, R., Morrish, S. C., Heyworth-Thomas, E. M. & Graham, E., 1 Jul 2023, (E-pub ahead of print) In: JOURNAL OF MARKETING EDUCATION.
Research output: Contribution to journal › Article › peer-review
2022
- PublishedEntrepreneurship and Societal Change
Heyworth-Thomas, E., Jones, R. & Hyslop, K., 21 Aug 2022, Entrepreneurship and Change. Hyams-Seekasi, D. & Agboma, F. (eds.). Palgrave Macmillan, p. 23-42
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review - PublishedSustainability and Resilience of Rural Enterprise in Areas of Outstanding Natural Beauty: Challenges and Barriers to Increasing Entrepreneurial Opportunity post-pandemic
Heyworth-Thomas, E., Jones, R., Henley, A. & Morris, W., Nov 2022.
Research output: Contribution to conference › Paper › peer-review
2021
- PublishedIs CSR the panacea for SMEs? A study of socially responsible SMEs during economic crisis
Magrizos, S., Apospori, E., Carrigan, M. & Jones, R., 1 Apr 2021, In: EUROPEAN MANAGEMENT JOURNAL. 39, 2, p. 291-303 13 p.
Research output: Contribution to journal › Article › peer-review
2020
- PublishedPost-disaster business recovery: An entrepreneurial marketing perspective
Morrish, S. C. & Jones, R., 1 May 2020, In: Journal of Business Research. 113, p. 83-92 10 p.
Research output: Contribution to journal › Article › peer-review - PublishedThe lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer
Alford, P. & Jones, R., 1 Dec 2020, In: Tourism Management. 81, 104139.
Research output: Contribution to journal › Article › peer-review
2019
- PublishedSocial enterprise: Bridging the gap between the statutory and third sector
Heyworth-Thomas, E. M. & Jones, R., 1 May 2019, In: INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND INNOVATION. 20, 2, SI, p. 80-89 10 p.
Research output: Contribution to journal › Article › peer-review
2018
- PublishedEnhancing Innovativeness: The Role of Dynamic Marketing Capabilities
Roach, D., Ryman, J., Jones, R. & Ryman, H., 1 Dec 2018, In: CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION. 35, 4, p. 563-576 14 p.
Research output: Contribution to journal › Article › peer-review
2016
- PublishedAnatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., Jones, R., Hultman, C. M., Hills, G. E., Hansen, D. J., Gilmore, A., Giglierano, J., Eggers, F. & Deacon, J., 2016, In: Journal of Strategic Marketing. 24, 1, p. 5-19 15 p.
Research output: Contribution to journal › Article › peer-review
2013
- PublishedENTREPRENEURIAL MARKETING: A SMALL BUSINESS PERSPECTIVE
Jones, R. & Suoranta, M., 2013, 5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY. Vrontis, D., Weber, Y., Kaufmann, R. & Tarba, S. (eds.). p. 1785-1786 2 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review - Published‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121
Research output: Contribution to journal › Article › peer-review
2012
- PublishedCustomer-perceived value in business-to-business relationships: A study of software customers
Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911
Research output: Contribution to journal › Article › peer-review - PublishedMarketing for survival: a comparative case study of SME software firms
Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728
Research output: Contribution to journal › Article › peer-review
2011
- PublishedBusiness support for new technology-based firms: a study of entrepreneurs in north Wales
Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662
Research output: Contribution to journal › Article › peer-review - PublishedEnterpreneurial marketing in small businesses: a conceptual exploration.
Rowley, J. E., Jones, R. & Rowley, J., 21 Feb 2011, In: International Small Business Journal. 29, 1, p. 25-36
Research output: Contribution to journal › Article › peer-review
2010
- Published"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.
Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.
Research output: Contribution to conference › Paper - Published'The EMICO' framework: Exploring Entrepreneurial Marketing in Software Technology SMEs.
Jones, R. & Rowley, J., 1 Jan 2010.
Research output: Contribution to conference › Paper - PublishedCustomer Expectations in B2B Relationships: A study in the software industry.
Parry, S. & Jones, R., 1 Jan 2010.
Research output: Contribution to conference › Paper - PublishedEntrepreneurial Marketing Orientation: A Comparative Study of Small Firms
Jones, R., 1 Jan 2010.
Research output: Contribution to conference › Paper - PublishedIndigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.
Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.
Research output: Contribution to conference › Paper - PublishedMarketing in software SMEs: A comparative case study.
Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.
Research output: Contribution to conference › Paper - PublishedMarketing in the Music Industry: Assessment of Reality TV Shows Facilitates Marketing.
Mikheeva, A., Khammash, M., Altunbas, Y. & Jones, R., 1 Jan 2010.
Research output: Contribution to conference › Paper - PublishedUsing Card-Based Games in Semi-Structured Interviews
Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution - PublishedUsing Card-based Methods in Semi-Structured Interviews.
Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 1 Jan 2010.
Research output: Contribution to conference › Paper
2009
- PublishedA New Methodology for Analysis of Entrepreneurial Technology SME's.
Jones, R. & Rowley, J., 1 Jan 2009.
Research output: Contribution to conference › Paper - PublishedEntrepreneurial Marketing in Technology Firms: the ‘EMICO’ framework.
Jones, R. & Rowley, J., 1 Jan 2009.
Research output: Contribution to conference › Paper - PublishedExecutive training exercises in small hotel marketing-reflection on teaching practice.
Jones, R. & Rowley, J., 1 Jan 2009.
Research output: Contribution to conference › Paper - PublishedExecutive training exercises in small hotel marketing.
Rowley, J. E., Moriarty, J., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009, In: International Journal of Culture, Tourism and Hospitality Research. 3, 4, p. 337-346
Research output: Contribution to journal › Article › peer-review - PublishedMarketing Activities of Companies in the Educational Software Sector.
Rowley, J. E., Jones, R. & Rowley, J., 1 Jan 2009, In: Qualitative Market Research: An International Journal. 12, 3, p. 337-354
Research output: Contribution to journal › Article › peer-review - PublishedPresentation of a Generic ‘EMICO’ Framework for research Exploration of Entrepreneurial Marketing in SMEs.
Jones, R. & Rowley, J., 1 Jan 2009.
Research output: Contribution to conference › Paper - PublishedPresentation of a generic 'EMICO' framework for research exploration of entrepreneurial marketing in SMEs.
Jones, R. & Rowley, J., 1 Jan 2009, In: Journal of Research in Marketing and Entrepreneurship. 11, 1, p. 5-21
Research output: Contribution to journal › Article › peer-review
2008
- PublishedEntrepreneurial Marketing: developing core competency networks.
Jones, R. & Rowley, J., 1 Jan 2008.
Research output: Contribution to conference › Paper - PublishedMarketing in small hotels: a qualitative study.
Jones, R., Moriarty, J., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2008, In: Marketing Intelligence and Planning. 26, 3, p. 293-315
Research output: Contribution to journal › Article › peer-review - PublishedMeasuring levels of Entrepreneurial Marketing in hi-tech ventures: the EMIO scale.
Jones, R. & Rowley, J., 1 Jan 2008.
Research output: Contribution to conference › Paper - PublishedSmall Firm Marketing: Inter-firm Relationships, Risk and Business Purchasing.
Jones, R. & Rowley, J., 1 Jan 2008.
Research output: Contribution to conference › Paper
2007
- PublishedEntrepreneurial Marketing: a considered approach for further analysis.
Jones, R. & Rowley, J., 1 Jan 2007.
Research output: Contribution to conference › Paper - PublishedMarketing activities of companies in the educational software sector.
Jones, R. & Rowley, J., 15 Dec 2007.
Research output: Contribution to conference › Paper - PublishedMarketing in SME s in the Educational Software Industry.
Jones, R. & Rowley, J., 1 Jan 2007.
Research output: Contribution to conference › Paper