Dr Georgina Smith
Lecturer in Marketing
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E-mail: Georgina.Smith@Bangor.ac.uk

Qualifications
- MA: Business & Marketing
- BA: History
- PhD: Marketing
Overview
I am a Lecturer in Marketing at Bangor Business School having previously worked in the school as a Graduate Teaching Assistant. I obtained my PhD in Marketing in May 2020. My current research interests are focused on consumer decision-making and the influence of emotion on behavioural choice.
Roles within Bangor Business School:
Personal Tutor
PGT dissertation supervision
Teaching and Supervision
In the 2020/2021 academic year I teach on the following modules:
Undergraduate
ASB-3530 Brand Management
ASB-1105 Principles of Business Management (semester 2 only)
Postgraduate
ASB-4530 Global Brand Management
ASB-4521 International Marketing Communication
Other roles:
PGT dissertation supervision