I am a Lecturer in Marketing at The Albert Gubay Business School, Bangor University. My research is focused on behavioural decision making, social marketing, health and health-risk behaviours, and the role of emotion in consumer choice.

I have 14 years of higher education teaching experience and am a Senior Fellow of the Higher Education Authority (SFHEA). In 2025 I was awarded the Bangor University Education and Student Experience Award for my teaching excellence and positive impact on student experience. My teaching interventions include incorporating AI and other technologies into my modules and embracing the rich perspectives of students from across the world to enhance teaching of international marketing communications.

My roles within The Albert Gubay Business School include Director of Marketing and Recruitment, Open Day Coordinator and Estates Committee Lead. I have previously acted as Director of Student Engagement (2021-2025). I am also the College Marketing & Recruitment Lead for the College of Arts, Humanities and Social Sciences.

 

Roles within Bangor University

College Marketing & Recruitment Lead (CAHSS)

Director of Marketing & Recruitment (AGBS)

Open Day Coordinator (AGBS)

Personal Tutor 

Undergraduate dissertation supervisor

Postgraduate dissertation supervisor

PhD supervisor

Previous Roles

Director of Student Engagement (2021-2025)

Committee and Group Memberships

University Marketing & Recruitment Committee

College Marketing & Recruitment Committee (AGBS; Chair)

AGBS Marketing Group (Chair)

College Management Board (CAHSS)

College Education and Student Experience Committee (CAHSS)

E-mail: Georgina.Smith@Bangor.ac.uk

  • Other: Senior Fellowship of the Higher Education Authority (SFHEA)
    Advance HE,
  • Professional: Postgraduate Certificate in Higher Education (PGCertTHE)
  • MA
  • BA
  • PhD

In the 2026/27 academic year I teach on the following modules

Undergraduate Teaching

ASB-3033 Marketing Applied Project

ASB-3004 Marketing Dissertation

Dissertation supervisor

Postgraduate Taught Teaching

ASB/ABJ/ABM-4006 Marketing Strategy

ASB/ABJ/ABM-4521 International Marketing Communications

ABM-4439 International Marketing

Dissertation supervisor

Postgraduate Research Teaching

ASB-4932 Foundations in Social Research (Conceptual Modelling)

PhD Supervisor

I currently supervise one PhD student

My research expertise lies in social marketing and consumer behaviour. I am particularly interested in exploring the factors that influence behavioural decision making, the ways in which different emotions influence perceptions and behaviour, and the differential psychological processes that underline action and inaction. My research has explored contexts such as blood donation, sunscreen use and high-calorie snack consumption. Much of my research explores how decision making processes differ when people consider performing and not performing a particular behaviour, and the way different emotions impact consumer behaviour.

I am willing to supervise PhD research projects in marketing.

2025