Overview
I am a Lecturer in Marketing at Bangor Business School having previously worked in the school as a Graduate Teaching Assistant. I obtained my PhD in Marketing in May 2020. My current research interests are focused on consumer decision-making and the influence of emotion on behavioural choice.
Roles within Bangor Business School:
Director of Student Engagement
Open Day Coordinator & BBS Academic Marketing Lead
Personal Tutor
Undergraduate dissertation supervisor
Postgraduate dissertation supervisor
PhD supervisor
Additional Contact Information
E-mail: Georgina.Smith@Bangor.ac.uk
Qualifications
- Professional: Postgraduate Certificate in Higher Education (PGCertTHE)
- MA: Business & Marketing
- BA: History
- PhD: Marketing
Teaching and Supervision
In the 2021/2022 academic year I teach on the following modules:
Undergraduate
ASB-3530 Brand Management
ASB-1105 Principles of Business Management (semester 2 only)
Postgraduate
ASB-4530 Global Brand Management
ASB-4521 International Marketing Communication
Other roles:
PGT dissertation supervision
Research Interests
Conference Presentations:
Smith, G. (2019). “Exploring the action-inaction asymmetry in the theory of planned behaviour framework.” Welsh PGR Conference, Cardiff Business School.
Working Papers
“A systematic review of factors impacting student academic engagement in online learning at higher education institutions and the issue of evaluation.”
“Why do people not do? A systematic review of the theory of planned behaviour applied to inaction behaviours.”
“Exploring the determinants of eating and not eating high-calorie snack consumption and the role of action and inaction regret.”
“Understanding the determinants of using and not using sunscreen: An application of the theory of planned behaviour.”