Office: Room 2.02 Hen Goleg, College Rd, Bangor LL57 2DG

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• Advance HE Fellowship Certificate
  2024
• PhD: Business Studies and Management
  University of Southampton,
• BSc: Economics
  Xiamen University, China,

Undergraduate Teaching

• Behavioural Finance (2023)
• Data Science (2024 - Present)

Postgraduate Teaching

• Data Science (2023 - Present)
• Coding for Business Applications (2023)
• Applied Finance Project (2022-2023)
• FinTech with Project (2023)

Doctoral Workshop

• Empirical literature review, conceptual framework & theoretical framework.

PhD Students Supervisor

• Jiaxin Li (2024 - Present)
• Ricardo Verschueren (2024 - Present)

My research interest includes but is not limited to:

• Retail Investing and Financial Inclusion: Exploring the decision-making, risk behavior, and cognitive biases of retail investors. Investigating the transformative impact of FinTech on the retail investment landscape, aiming to bridge the gap in financial inclusion and accessibility.
• Advanced News Analytics in Finance: Leveraging cutting-edge news analytics and sentiment analysis to construct predictive models of financial markets. Examining the interplay between media narratives and corporate governance, and their collective impact on market dynamics.
• Sustainable Business Analytics: Applying data science techniques to enhance business sustainability, with a focus on assisting Small and Medium Enterprises (SMEs) in navigating the complexities of Environmental, Social, and Governance (ESG) standards. 

2025

• PublishedBuilding trustworthy autonomous decision systems for product returns in retail.
  Zhang, D., Frei, R., Gerding, E. & He, H., 17 Jun 2025.
  Research output: Contribution to conference › Paper › peer-review
• PublishedESG Investment Among Retail Investors: A Systematic Literature Review and Future Research Agenda
  Li, J., He, H., Jones, L., Gepp, A. & Lu, Y., 2025.
  Research output: Contribution to conference › Paper › peer-review
• PublishedTechnology-enabled innovations in financial markets and retail investors: a systematic literature review
  He, H., Jones, L., Lu, Y. & Gepp, A., 10 Jun 2025, In: Journal of Accounting Literature.
  Research output: Contribution to journal › Article › peer-review
• Accepted/In pressThe Asymmetric Influence of Event-News on Cryptocurrency Volatility: An Intraday Analysis
  Tembo, T., Ma, T., McGroarty, F. & He, H., 2025, (Accepted/In press).
  Research output: Contribution to conference › Paper › peer-review

2024

• PublishedDynamic Connectedness and Directional Volatility Spill-overs from UK Tourism Markets to Financial Markets
  Chang, Y., Brito, M. & He, H., 11 Sept 2024.
  Research output: Contribution to conference › Abstract › peer-review
• PublishedNews Sentiment and the Cross-section of Cryptocurrencies
  Tembo, T., Ma, T., McGroarty, F. & He, H., 23 Sept 2024.
  Research output: Contribution to conference › Abstract › peer-review
• PublishedRobo-advisers are here – the pros and cons of using AI in investing
  Jones, L. & He, H., 13 Mar 2024, The Conversation.
  Research output: Contribution to specialist publication › Article

2023

• PublishedInvestigating Retail Investors’ Decisions in a Social Network using Agent-Based Models
  He, H. & Liu, J., 12 Sept 2023.
  Research output: Contribution to conference › Abstract › peer-review
• PublishedRoundtable Discussion Summary for the OR, Analytics, & Education SIG
  He, H. & Kremantzis, M., May 2023, Inside OR, n.626, p. 42 1 p.
  Research output: Contribution to specialist publication › Article
• PublishedThe Impact of Mobile Devices on Individual Traders’ Respo­nses to News Sentiment: Evidence from Early Adopters
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., Sept 2023.
  Research output: Contribution to conference › Abstract › peer-review

2021

• PublishedAnalysing the impact of online news sentiment on individuals' sequential trading decisions
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 23 Aug 2021.
  Research output: Contribution to conference › Abstract › peer-review
• PublishedPrior gains and subsequent trade size: The moderating role of news announcements
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 24 Oct 2021.
  Research output: Contribution to conference › Abstract › peer-review

2025

• Staff Enterprise Development Fund

  Promote sustainable enterprise education and socially responsible entrepreneurship for staff and students across the Bangor Business School.

  24 Feb 2025 – 30 Jun 2025

  Activity: Other (Contributor)

2024

• UK Shared Prosperity Fund (SPF) Skills and Innovation Voucher (SIV) Scheme (£4,978)

  The project involves supporting a consulting firm in North Wales to develop a business plan and further develop services to enhance its profitability.

  1 Dec 2024 – 28 Feb 2025

  Activity: Other (Contributor)
• 2024 ACM International Conference on AI in Finance

  14 Nov 2024 – 16 Nov 2024

  Activity: Participation in Academic conference (Member of programme committee)
• Annual Conference OR66 - The OR Society

  Co-Chair of Operational Research Society Annual Conference 2024

  Stream Lead of Education in OR Analytics

  10 Sep 2024 – 12 Sep 2024

  Links:

  • https://www.bangor.ac.uk/events/or66
  Activity: Participation in Academic conference (Chair)
• UK Shared Prosperity Fund (SPF) Skills and Innovation Voucher (SIV) Scheme (£4,961)

  This project involves working with a community venture in North Wales to understand the linkage between external funding availability and legal entity of business, and to develop business plans to meet the funding needs for two investment projects.

  4 Sep 2024 – 31 Oct 2024

  Activity: Types of External academic engagement - Contribution to the work of national or international committees and working groups (Contributor)
• Queen's University Belfast Department of Accounting Research Seminar

  Presentation on Working Paper: Technology-enabled Innovations and Retail Investors:A Systematic Literature Review

  9 Feb 2024

  Activity: Invited talk (Speaker)

2023

• The Operational Research Society - OR, Analytics, & Education Special Interest Group Webinar

  Organising team of the webinar

  1 Mar 2023

  Activity: Participation in Academic workshop, seminar, course (Speaker)
• UKRI Talent Peer Review College (External organisation)

  Feb 2023 →

  Activity: Membership of network (Member)

2022

• 3rd ACM International Conference on AI in Finance Workshop On Machine Learning for Investor Modelling

  Oral presentation on "How Do Mobile Trading Apps Change Individual Investors’ Responses to News Sentiment?"

  2 Nov 2022

  Activity: Oral presentation (Speaker)
• OR Society Autumn Analytics Event

  Oral presentation on "The Demand and Development of Business Data Analysts: Evidence from Current Job Market and Business Schools in the UK"

  25 Oct 2022

  Activity: Invited talk (Speaker)
• Wales Data Nation Accelerator - Alan Turing Institute Introductory Workshop

  Oral presentation on "Apply News Sentiment Analytics in Analysing Individual Investors' Decisions"

  8 Jul 2022

  Activity: Oral presentation (Speaker)
• The Operational Research Society (External organisation)

  Co-Chair of the Special Interest Group "OR, Analytics, and Education" of the OR Society

  May 2022 →

  Activity: Membership of network (Member)

2021

• ICAIF'21 Workshop on NLP and Network Analysis in Financial Applications

  Oral presentation on "Apply News Sentiment in Analyzing Individual Investors' Decisions to Close Trading Positions"

  3 Nov 2021

  Activity: Oral presentation (Speaker)

• Skills & Innovation voucher scheme - National Trust - Midi

  01/06/2024 – 31/07/2025 (Finished)

• British Academy/Leverhulme Small Research Grants Sep 2023-Feb 2025 (£9,964), Co-Investigator: Impacts of Bank Branch Closures on SME Performance: Evidence from the UK
• Welsh Government’s SMART-FIS program 2024 (£34,196), Co-Investigator: Analysing the Use of Data Analytics by Welsh Businesses
• UK SPF Skills & Innovation voucher scheme 2024 (£4,294), Principal Investigator: Identifying Climate Response Thresholds in North Wales: A Collaborative Initiative with the National Trust

• UK SPF SIV Scheme 2024 (£4,961), Co-Investigator: Collaborative Initiative with Wings Club Broughton on financial innovations.
• UK SPF SIV Scheme 2024 (£7,692), Researcher: Collaboration with Kodergarten on Smart Towns Works. 
• British Council Springboard Fund 2024 - 2025 (£6,860), Co-Investigator: Sustainable Aviation and Emerging Technologies: Maximizing Operational And Resource Efficiency
• UK SPF SIV Scheme 2024 - 2025 (£4,978), Co-Investigator: Collaborative Initiative with Enfys Ecology on financial innovations. 
• Bangor University Staff Enterprise Development Fund 2025 (£1,070), Co-Investigator, Promote sustainable enterprise education and socially responsible entrepreneurship.

PhD Students External Advisor

• Thokozile Tembo, University of Southampton (2023 - Present)

Ah-hoc Refereeing

Operations Research; European Journal of Finance; Journal of Accounting Literature; Pacific-Basin Finance Journal; Big Data Research; Journal of University Teaching & Learning Practice