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Dr Heather He

Lecturer in Data Science/Analytics

he.he@bangor.ac.uk

0000-0003-1167-4820

Dr Heather He

View Dr Heather He’s profile on the Bangor Research Portal

Additional Contact Information

Office: Room 2.02 Hen Goleg, College Rd, Bangor LL57 2DG

Find Me on LinkedIn

For teaching advice and feedback, please click here to make an appointment with me. 

Qualifications

  • PhD: Business Studies and Management
    University of Southampton,
  • BSc: Economics
    Xiamen University, China,

Teaching and Supervision

ASB-4011: Data Science

ASB-4012: Coding for Business Applications

ASB/ABJ-4909: Finance Dissertation 

ABJ-4013: FinTech with Project

ASB-3309: Behavioural Finance

Research Interests

My research interest includes but is not limited to:

  • Applied data science for finance and business analytics - web scraping, text analysis, data visualisation, statistical modelling
  • Retail trading - individual trading behaviour and performance analysis in equity, forex exchange and cryptocurrency markets 
  • Financial technology - financial news analytics, sentiment analysis, mobile and Internet finance
  • Behavioural risk-taking and decision-making - prospect theory, individual behavioural biases, and decision theories

Postgraduate Project Opportunities

I'm always looking for outstanding and motivated PhD candidates. If you obtained an MSc degree in merit or above, or a first-class honours degree in an appropriate subject (e.g. Data Analytics, Finance, Operational Research, Statistics), or equivalent professional qualification and met the language requirements, please feel free to email me your CV and research proposal (he.he@bangor.ac.uk).

Publications

2021

  • PublishedAnalysing the impact of online news sentiment on individuals' sequential trading decisions
    He, H., Ma, T., Sung, M-C. & Johnson, J. E. V., 23 Aug 2021.
    Research output: Contribution to conference › Abstract › peer-review
  • PublishedPrior gains and subsequent trade size: The moderating role of news announcements
    He, H., Ma, T., Sung, M-C. & Johnson, J. E. V., 24 Oct 2021.
    Research output: Contribution to conference › Abstract › peer-review

Activities

2023

  • The Operational Research Society - OR, Analytics, & Education Special Interest Group Webinar

    Organising team of the webinar

    1 Mar 2023

    Activity: Participation in workshop, seminar, course (Speaker)
  • UKRI Talent Peer Review College (External organisation)

    Feb 2023 →

    Activity: Membership of network (Member)

2022

  • 3rd ACM International Conference on AI in Finance Workshop On Machine Learning for Investor Modelling

    Oral presentation on "How Do Mobile Trading Apps Change Individual Investors’ Responses to News Sentiment?"

    2 Nov 2022

    Activity: Oral presentation (Speaker)
  • OR Society Autumn Analytics Event

    Oral presentation on "The Demand and Development of Business Data Analysts: Evidence from Current Job Market and Business Schools in the UK"

    25 Oct 2022

    Activity: Invited talk (Speaker)
  • Wales Data Nation Accelerator - Alan Turing Institute Introductory Workshop

    Oral presentation on "Apply News Sentiment Analytics in Analysing Individual Investors' Decisions"

    8 Jul 2022

    Activity: Oral presentation (Speaker)
  • The Operational Research Society (External organisation)

    Co-Chair of the Special Interest Group "OR, Analytics, and Education" of the OR Society

    May 2022 →

    Activity: Membership of network (Member)

2021

  • ICAIF'21 Workshop on NLP and Network Analysis in Financial Applications

    Oral presentation on "Apply News Sentiment in Analyzing Individual Investors' Decisions to Close Trading Positions"

    3 Nov 2021

    Activity: Oral presentation (Speaker)

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