Dr Mahshid Bagheri is a Lecturer in Management and Postgraduate Senior Tutor at Bangor Business School, Bangor University. She holds a PhD in Management Studies and an MBA in International Business with Distinction, both from Bangor University.

Dr Bagheri teaches a range of undergraduate and postgraduate modules at Bangor Business School. Her research interests span the areas of internationalization, entrepreneurship, innovation, business growth and strategy, and SMEs' performance. She has a particular focus on growth strategies for small and medium-sized enterprises, including how they can leverage open innovation, AI-driven innovation, and strategic orientation to enhance their international performance.

In recognition of her teaching excellence and commitment to professional development, Dr Bagheri has been awarded Fellowship of the Higher Education Academy (FHEA).

Location: Room 0.18, Hen Goleg, LL57 2DG

Click below to book an appointment during Mahshid's office hours:

https://outlook.office365.com/owa/calendar/DrMahshidBagheri@bangoroffice365.onmicrosoft.com/bookings/

  • PhD: Management Studies
    2021
  • MB: MBA in International Business
  • BA: English Language Translation
  • Other: Associate of Science in Computer software

Current Undergraduate Teaching:

ASB- 3005 Marketing Performance Monitoring And Analytics 

ASB-2019 Business Information Systems

ASB-1602 Technology in Marketing

ASB-1007 CMI in Ethics, Sust, HRM, Tour

Current Postgraduate Teaching:

ASB-4904/4905 ABJ-4904/4905  Applied Business Projects

Past Teaching: 

ASB-1206 Tutorials in Management 

BIC-3027 Business Environment

BIC-0012 Business Functions

BIC-0019 Macroeconomics

BIC-1005 Introduction to Economics

ASB-1105 Principles of Business Management 2019/20

PhD Supervision:

Ahmed Salah Ibrahim Mohamed Elgazzar (Jan 2025- Present)

Research Interests:

Internationalization/deinternationalization of SMEs

Innovation, open (AI) Innovation in SMEs

Strategic orientation: entrepreneurial and market Orientation

Role of AI in contributing to SMEs' sustainability

The impact of Immersive Technologies/IoT/big data analytics on SMEs' growth and Performance: challenges, limitations and opportunities 

Conference Attendance:

  • ‘Exploring the Role of Big Analytics Capabilities in SMEs’ Marketing Performance: The Impact of AI and Open Innovation’. Accepted for presentation at the Academy of Marketing Conference, 2025.
  • ‘Ethical AI in Service Innovation: Balancing Benefits and Risks in a Digital Age’. Presented at BAM Conference, 2-6 Sept 2024. 
  • ‘Exploring the Integration of AI in SMEs Open Innovation Ecosystems’. Presented at British Academy of Management (BAM) Network Colloquium, May 2024

 Working Papers

  •  Linking the Degree of Internationalization and Small and Medium-sized Firm Performance Through Entrepreneurial Orientation and Open Innovation: A Moderated Mediation Model. 
  • Exploring the Role of Big Analytics Capabilities in SMEs’ Marketing Performance: The Impact of AI and Open Innovation. Status: Data Collection
I am willing to supervise outstanding PhD applicants in the following research areas: - The role of AI in enhancing sustainability within SMEs. - Investigating the effects of AI-driven Open Innovation, Immersive Technologies, IoT, and BDA on SMEs' growth and performance, including challenges, limitations, and opportunities. - Exploring the processes of internationalization and deinternationalization within both SMEs and MNEs.

2019

Roles within Bangor Business School 

PGT Senior Tutor 

Chair of PGT Special Circumstances Board

Academic Lead for Employability Related Competitions