Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, Journal of Consumer Behaviour and British Journal of Management.

Roles within Bangor Business School:

• Chair of Athena SWAN Self Assessment Team (SAT)
• Equality and Diversity Representative
• Principal Investigator for the 20Twenty Management and Leadership Project
• Moderator for the Bangor University partnership with the Chartered Institute of Marketing (CIM).
• Year 2 Lead
• Personal tutor
• Supervision of PGR, PGT and UG dissertations

• PhD: Marketing of innovation: The case of a Welsh SME in the ICT sector
  2008

I teach on the following undergraduate modules at Bangor Business School: Marketing Communication (also available through the medium Welsh) and Tutorials in Marketing. At postgraduate level I teach Consumer Behaviour in a Global & Digital World.

My current research interests include consumer behaviour in various social contexts, place attachment, social media marketing and marketing in small-and-medium sized enterprises.

I am willing to supervise exceptional PhD students in the following research areas: Place attachment in retail environments and in relation to the decline of the British High Street; Consumer behaviour in social contexts such as binge drinking and smoking; Social media marketing; Small business marketing.

2023

• E-pub ahead of printLet there be a “We”: Introducing an Ethics of Collective Academic Care
  Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 23 Mar 2023, (E-pub ahead of print) In: European Journal of Marketing.
  Research output: Contribution to journal › Article › peer-review

2022

• PublishedExploring responses to differing message content of pictorial alcohol warning labels
  Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219
  Research output: Contribution to journal › Article › peer-review
• PublishedReview of tobacco control action plan and delivery plans
  Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.
  Research output: Book/Report › Commissioned report

2020

• PublishedPerswadio a Hyrwyddo
  Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296
  Research output: Chapter in Book/Report/Conference proceeding › Chapter

2019

• PublishedUnderstanding the relationship between smoking and place across multiple places through the lens of place attachment
  Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123
  Research output: Contribution to journal › Article › peer-review

2017

• PublishedLinking relationship marketing to social embeddedness in a rural bilingual context
  Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277
  Research output: Contribution to journal › Article › peer-review

2016

• PublishedAddressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86
  Research output: Contribution to journal › Article › peer-review
• PublishedThe Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272
  Research output: Contribution to journal › Article › peer-review

2015

• PublishedThe direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
  Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541
  Research output: Contribution to journal › Article › peer-review

2013

• PublishedUncertainty in ethical consumer choice: a conceptual model
  Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3
  Research output: Contribution to journal › Article › peer-review
• Published‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
  Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121
  Research output: Contribution to journal › Article › peer-review

2012

• PublishedCustomer-perceived value in business-to-business relationships: A study of software customers
  Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911
  Research output: Contribution to journal › Article › peer-review
• PublishedMarketing for survival: a comparative case study of SME software firms
  Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728
  Research output: Contribution to journal › Article › peer-review

2011

• PublishedBusiness support for new technology-based firms: a study of entrepreneurs in north Wales
  Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662
  Research output: Contribution to journal › Article › peer-review
• PublishedExploring marketing and relationships in software SMEs: A mixed methods approach
  Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Jan 2011, In: Management Research Review. 35, 1, p. 52 - 68
  Research output: Contribution to journal › Article › peer-review
• PublishedMarketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK
  Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.
  Research output: Contribution to conference › Paper

2010

• Published"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.
  Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.
  Research output: Contribution to conference › Paper
• PublishedExploring Customer Relationships in Technology Firms: A mixed methods appraoch.
  Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.
  Research output: Contribution to conference › Paper
• PublishedIndigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.
  Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.
  Research output: Contribution to conference › Paper
• PublishedMarketing in software SMEs: A comparative case study.
  Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.
  Research output: Contribution to conference › Paper

2009

• PublishedCritical Success Factors of SMEs in the Software Sector.
  Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.
  Research output: Contribution to conference › Paper
• PublishedRelationship Marketing in SME Technology Firms: A Conjoint Analysis Approach
  Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.
  Research output: Contribution to conference › Paper
• PublishedRelationship Marketing in SME technology firms: a case study approach.
  Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.
  Research output: Contribution to conference › Paper

• Review of Tobacco Action Plan and Delivery Plans

  01/10/2021 – 01/08/2022 (Finished)