Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, European Journal of Marketing and British Journal of Management.

Sara is currently Associate Editor of Marketing Intelligence & Planning.

Roles within Bangor Business School:

  • Director of Postgraduate Taught Marketing Programmes overseesing three programmes: MA Business and Marketing, MBA International Marketing and MSc Consumer and Digital Marketing Analytics.
  • Chartered Institute of Marketing (CIM) Academic Lead.
  • 'Understanding Consumers' Research Planning Group Lead
  • Personal tutor
  • Access Scholarships for Local Schools

Previously held roles:

  • Chair of BBS Athena SWAN Self Assessment Team (SAT)
  • Equality, Diversity and Sustainability Lead
  • Principal Investigator for the 20Twenty Management and Leadership Project
  • Director of Undergraduate 2nd Year and Exam Board Chair

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

  • PhD: Marketing of innovation: The case of a Welsh SME in the ICT sector
    2008
  • Professional: Postgraduate Certificate in Higher Education (PGCertHE)

Undergraduate Teaching:

ASB-1601 Professional Skills in Marketing

ASB/ADB-2520 Marketing and Social Media Communications

Postgraduate Teaching:

ASB/ABJ-4440 Consumer Behaviour in a Global & Digital World.

Supervisor for undergraduate and postgraduate dissertations.

PhD Supervisor

Help to Grow Management Course, 'Building a Brand' (2022, 2023).

My current research interests include consumer behaviour in various social contexts, risky consumption, place attachment, sustainability and place identity, community engagement and climate change communications.

Methods expertise include running focus groups, interviews, concept mapping, netnography, surveys and qualitative data analysis.

I am willing to supervise exceptional PhD students in the following research areas: Risky consumer behaviours such as alcohol consumption, vaping and smoking; Social media marketing; sustainability and place-related research.

2025

2024

2023

  • PublishedLet there be a “We”: Introducing an Ethics of Collective Academic Care
    Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 27 Nov 2023, In: European Journal of Marketing. 57, 10, p. 2838-2859
    Research output: Contribution to journal › Article › peer-review

2022

2020

  • PublishedPerswadio a Hyrwyddo
    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296
    Research output: Chapter in Book/Report/Conference proceeding › Chapter

2019

2017

2016

2015

2013

2012

2011

2010

2009

2024

2023

2022

Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales, awarded £20,000 by Bangor Impact and Innovation Award (August 2022 -July 2023). Principal Investigator. See https://www.bangor.ac.uk/slate-landscape for further information.

Anglesey residents’ views on ‘Energy Island’: An exploratory study, awarded £1500 by College Seed Fund (March 2022-September 2022). Co-Investigator.

Lucozade and Litter: how can we prevent single-use plastic pollution, awarded £10,000 by NERC discipline-hopping scheme (January 2022 - May 2022). Co-Investigator.

Bangor University Teaching Fellowship -July 2023

Member of Chartered Institute of Marketing

Member of Chartered Management Institute

Non Executive Director for MPW Making Places Work: https://mpwmakingplaceswork.co.uk/

Member of Academy of Marketing

External Examiner for Cardiff Business School: MSc Strategic Marketing.

External Engagement Lead for Places of Climate Change (PloCC) Research Centre, Bangor University.