Sonya joined BBS as a Lecturer in Marketing prior to which she was a postgraduate teaching and research assistant at the school. She obtained her PhD in Place Branding in 2011. Her PhD develops and empirically tests a theoretical model of strategic place brand management to explain the process of branding geographical entities (towns, cities, regions). 

Current and previous BBS roles:

  • Director of PGT Marketing Programmes and Exam Board Chair, ongoing
  • PGT Dissertation Lead, ongoing
  • PGT Delivery Group Member reporting to the University’s Education and Student Experience Committee, ongoing
  • Panel member of Athena SWAN Self Assessment Team (SAT), ongoing
  • Personal Tutor, ongoing
  • The Senate, board member (2022-2024) 
  • Director of Student Engagement (2019-2021)
  • Disability Officer (2016-2017)
  • Ethics Officer (2016-2017)
  • IBM Universities Business Challenge Co-ordinator (2011, 2012)
 

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 2.07, Alun Building

  • Professional: Postgraduate Certificate in Higher Education (PGCertHE)
  • PhD: PhD ‘Strategic Place Brand Management’
  • Other: MBA General Management
  • Other: LLB (Hons) Law

Programme lead:

  • MA Management for Climate Change (developed and validated, commencing 2025/2026).

UG Teaching:

  • International Strategic Marketing (ASB 3007)

PG Teaching:

  • E-Marketing (ASB/ABJ/ABM 4114)
  • International Marketing (ASB/ABJ 4439)
  • PGT Dissertations (ASB/ABJ/ABM 4900, and 4901)

Previously taught UG and PG modules:

  • E-Marketing (ASB 3114)
  • International Marketing (ASB 3439)
  • International Marketing Projects (ASB/ABJ 4524, and 4525)
  • Marketing Strategy and Management (ASB 3103)

UG and PGT Dissertation Supervisor 

PhD Supervision:

  • Surbhi Jain (2014-2020) passed with minor corrections. 

Sonya's research is place focused considering aspects of the place branding process from various perspectives, but more recently looking at sustainability, sustainable tourism, and places and climate change. 

She sits on the management board for the 'Places of Climate Change' (PloCC) Research Centre at the University, is an editorial board member for the Journal of Place Management and Development, and a member of the scientific committee for the International Place Branding Association (IPBA). 

She is a reviewer for the Journal of Marketing Theory, Tourism Management, Journal of Marketing Management, Urban Studies, Cities, European Management Review and Journal of Place Branding and Public Diplomacy. 

Papers under review:

  • Place and climate change: an interdisciplinary approach.
  • Empowering the young to leverage their intangible cultural heritage: a Gen Z perspective of the Slate Landscape (UNESCO).
  • Everyone’s talking about climate change communication but what can we learn from Wales’ approaches: a commentry.

Working papers: 

  • How can we prevent single-use plastic pollution?
  • Exploring destination image attributes with repertory grids: UNESCO World Heritage Sites in North Wales. 

Conference contributions:

  • Hanna, S., Parry, S., and Osti, L., (2025). “Destination image attributes with repertory grid: the case of North Wales UNESCO World Heritage Sites”, Academy of Marketing Annual Conference, submitted.
  • Hanna, S., Parry, S., Osti, L., and Mccoubrey, K., (2024). "Exploring destination image attributes with repertory grids: UNESCO World Heritage Sites in North Wales", OR66 The Operational Research Society's Annual Conference.
  • Hanna, S., and Parry, S., (2024). "Co-governing and Impactful Place Marketing: a socioeconomic perspective to creating a coherent country brand", Academy of Marketing Annual Conference.
  • Kavaratzis, M., Pasquinelli, C., Cassinger, C., Hanna, S., de Jong, M., and Medway, D., (2023). "Marketing for better cities: Setting the agenda for responsible, inclusive, smart and equitable places", Academy of Marketing Science Annual Conference.
  • Hanna, S., and Rowley, J., (2017). “Projected Destination Personalities of European Capital Cities”, The International Place Branding Association Annual Conference.
  • Hanna, S., and Rowley, J., (2016). "Social Media in Place Branding: a review", The International Place Branding Association Annual Conference.
  • CELT Learning and Teaching conference (2016), Bangor University.
  • Hanna, S., and Rowley, J., (2013). "Brand Architecture in Place Branding", International Place Management and Branding Annual Conference.
  • Hanna, S., and Rowley, J., (2012). "Place Brand Practitioners Perspectives on the Management of Brand Experience", Academy of Marketing Annual Conference.  Won best paper in track award for tourism.
  • Hanna, S., and Rowley, J., (2011). "A Practitioner Led Strategic Place Brand Management Model", Academy of Marketing Annual Conference.
  • Hanna, S., (2007). "Objectives and Processes in Place Branding", Academy of Marketing Annual Conference.
  • Rowley, J., Jones, R., Hanna, S, Vassiliou, M., (2010). “Using Card-based Methods in Semi-Sturctured Interviews", European Conference on Research Methodologies for Business and Management Studies.

Book chapters:

  • Hanna, S., and Rowley, J., (2021). "Co-creation of Place Brands?" in: A Research Agenda for Place Branding. Publisher: Edward Elgar.
  • Hanna, S., and Rowley, J., (2017). "Do places have a personality? A perspective from place branding", in: Strategic Place Branding Methodologies and Theory for Tourism Attraction (Advances in Hospitality, Tourism, and the Service Industry), Editors: Bayraktar, A., and Uslay, C. Publisher: Business Science Reference (IGI Global).
  • Hanna, S., and Rowley, J., (2015)."‘Re-thinking Strategic Place Branding in the Digital Age" in: Rethinking Place Branding - critical accounts of an emerging discipline, Editors: Kavaratzis, , Warnaby, G., and Ashworth, G. Publisher: Springer.
Willing to take PhD's related to my research focus.

2025

2024

2023

2021

  • PublishedCo-creation of place brands?
    Hanna, S. & Rowley, J., Apr 2021, A Research Agenda for Place Branding. Medway, D., Warnaby, G. & Byrom, J. (eds.). Edward Elgar, p. 201-214 (Elgar Research Agendas).
    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
  • PublishedPlace and Destination Branding: a review and conceptual mapping of the domain
    Hanna, S., Rowley, J. & Keegan, B., Jun 2021, In: European Management Review. 18, 2, p. 105-117
    Research output: Contribution to journal › Article › peer-review

2020

2019

2016

  • PublishedDo Places have a Personality? A perspective from Place Branding
    Hanna, S. & Rowley, J., Aug 2016, Strategic Place Branding Methodologies and Theory for Tourist Attraction. Bayraktar, A. & Uslay, C. (eds.). IGI Global, p. 21-40
    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2014

  • PublishedRethinking Strategic Place Branding in the Digital Age
    Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100
    Research output: Chapter in Book/Report/Conference proceeding › Chapter
  • PublishedTowards a model of the Place Brand Web
    Hanna, S. & Rowley, J., 25 Nov 2014, In: Tourism Management. 48, June, p. 100-112
    Research output: Contribution to journal › Article › peer-review

2013

2012

2011

2010

  • PublishedUsing Card-Based Games in Semi-Structured Interviews
    Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.
    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2022

  • BU-IIA Funded Project: Capitalising on the Slate Landscape UNESCO World Heritage Site and the development of sustainable and regenerative tourism in North West Wales

    This project will combine expertise in place research, heritage, marketing and sustainability to examine how local organisations, communities and the younger generation can benefit from the Slate Landscape of North West Wales’s status as a UNESCO World Heritage Site (WHS) whilst developing sustainable and regenerative tourism practices. Working with key individuals from Cyngor Gwynedd Council and the Partnerships Manager of Snowdonia National Park Authority to create impactful research that benefits the local economy and feeds into the Gwynedd and Eryri Sustainable Visitor Economy Plan.

    Funding awarded through the Bangor University Innovation and Impact Award (Research Wales Innovation Funding). Value = £19,446

    1 May 2022 – 30 Apr 2023

    Activity: Other (Contributor)
  • Co-investigator working Prof Michael Butler (principal investigator) and Dr Jieling Xiao (co-investigator, Birmingham City University) working on an interdisciplinary consultancy project to develop the strategic experiential delivery and promotion of the The Anglesey Column Trust. Maxi grant £10,000 awarded by the Shared Prosperity Funding Scheme (skills and innovation voucher scheme).
  • In collaboration with Prof Milja Kurki (Aberystwyth) and Dr Matluba Khan (Cardiff) we applied to Wales Innovation Network: small grant (maxi grant £7,500) to run 3 workshops at Aberystwyth, Bangor and Cardiff on Place based Approaches To Climate Change (unsuccessful).
  • Principal investigator, attained £3,000 seed funding and leading on a project titled ‘North Wales UNESCO World Heritage Sites: a business tourism perspective on destination brand image’, Drs Sara Parry and Linda Osti are co-investigators along with Kate McCoubrey (PhD student, School of History, Law, and Social Sciences) project research assistant.  
  • In collaboration with Dr Sopan Patil (Lecturer at the School of Natural Sciences), as CoI with Dr Sara Parry we are leading the development of a work-package (WP) on a project titled ‘AI-enabled digital framework for sustainable management of land, freshwater, and marine resources.’  The WP will examine stakeholder perceptions on the suitability of AI models for decision making.  The project is in response to UKRI's Artificial Intelligence Call ‘Artificial intelligence research to enable UK’s net zero target, 2022’, for £2.97m involving 18 academics from two universities (unsuccessful, 2nd round).  
  • Principal investigator working with Dr Sara Parry attaining BUII Award of £20,000 in aid of project titled 'Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales' (August 2022 to July 2023).
  • Co-investigator working on an interdisciplinary project titled 'Lucozade and Litter: how can we prevent single-use plastic pollution', awarded £10,000 NERC discipline-hopping scheme (January 2022 - May 2022). 
  • Board Member of PLoCC (Places of Climate Change) research centre at the university - ongoing. 
  • Editorial Board Member: Journal of Place Management and Development - ongoing. 
  • Scientific Committee Member for the International Place Branding Association (IPBA) Conference - ongoing.
  • Scientific Panel Member for The Place Brand Observer (research hub on the branding and reputation of places, quarterly contribution) - ongoing.
  • Lead developer of a multidisciplinary MA titled 'Environmental and Sustainability Management' for BBS (commencing 2025 - 2026).
  • Nominated for the 'Teacher of the Year' Award (student led-teaching, 2019 - 2020).
  • External examiner: University of Wolverhampton (2017 - 2021)
  • Lead organiser of the 1st and 2nd Consumer Research Summit, a one-day conference held in London (2016) and Chester (2017). 

Awards:

  • Top downloaded article 'Place and Destination Branding: a review and conceptual mapping of the domain', European Management Review (2019-2020 and 2021-2022).
  • Outstanding Reviewer for Journal of Place Management and Development (2017) Emerald Literati Awards.
  • Centre for the Enhancement of Learning: CELT Associate Award (2016).
  • Best Paper in Track Award - Hanna, S., and Rowley, J. (2012), "Place Brand Practitioners Perspectives on the Management of Brand Experience", Academy of Marketing Conference on Marketing: catching the technology wave, University of Southampton Management School, UK.  

Memberships:

  • Fellow of the Higher Education Academy.
  • Fellow of the Academy of Marketing Science.
  • Member of The Chartered Institute of Marketing.
  • Member of the Institute of Place Management.