Modules

All NWBA modules are based within the 7 key business themes.

All modules are University accredited, at Levels 4 – 5.

The modules currently available at Bangor University are:

Business Theme

Course Title

Course Summary

Developing People

Managing Teams

Teams are the engines of successful business activity. The ability to facilitate, lead and manage teams is one of the most important human resource management skills required for optimising business performance and meeting targets. 

This enjoyable and challenging three day course, designed and led by our award winning global team dynamics consultant, will give participants the confidence, tools and understanding to maximise in-house and collaborative potential and performance. During the course you will develop a range of key skills ready to be applied in your own workplace and help drive the future success of your business.

Sales and Marketing

Social Media Marketing

Social media, social networks and online communities have created an environment where companies are in a constant dialogue with their customers.

You will analyse the impact of social networking and social media and the implications of this for customer service. Using that knowledge, you will be able to identify and combine technologies, apps and platforms to develop a coherent approach and how to use multiple platforms and scheduled posting effectively.

An interactive learning approach with discussions and exercises relates practical techniques and methods to day-to-day usage and enables the development of skills 

Managing Operations

Applying Project Management in the Workplace

This intensive course aims to develop practical knowledge and ability to interpret, contribute to and develop project management plans. An interactive learning approach with discussions and exercises relates practical techniques and methods to day-to-day usage and enables the development of skills. 

This course is aligned with internationally recognised standards such as from PMI® and APM, best practices, trends and methodologies and is designed to equip participants with the skills needed to work in a project environment. 

Business Strategy

Effective Project Delivery

Although you have a plan for a project, implementing that plan is not always easy. It is important that project participants understand how to execute, monitor and control the work on a project.

This intensive course aims to develop practical knowledge and ability to track and analyse progress against the plans, to manage changes and provide reports on project status. An interactive learning approach with discussions and exercises relate practical techniques and methods to day-to-day usage and enables the development of skills.  

This course is aligned with internationally recognised standards such as from PMI® and APM, best practices, trends and methodologies and is designed to equip participants with the skills needed to work in a project environment. 

Financial Management

 Finance for Managers

This course has been developed around you. We invite you to bring your company’s financial accounts to this course and we explore and demonstrate some of the practical elements of accounting and financial management using information you will be familiar with.

In three days of interactive learning, you will gain an understanding of the key accounting concepts that underpin the financial statements. With your own company’s financial accounts by your side, you will create your company’s workbook of financial metrics and financial ratios. 

At the end of the course you will have created some useful spreadsheet tools that will enable you to engage with accounting information at your work

Business Communications

Integrated Marketing Communications

Sales: Sales: Sales. We know that the surviving and thriving of your businesses depends on sales. The strategy, tactics, organisational alignment and driver of successful sales activity is the job of Integrated Marketing Communications Plan. 

It is crucial to stay ahead of the competition, so we use proven leading edge ‘analogue’ sales activities and help your business tool up to take advantage of the opportunities digital transformations are providing.

Our expert and consultancy led Integrated Marketing Communications course works directly on your business bottom line and ensures income generation targets. By reviewing your current activities together, we research and identify your preferred future activities and create a pipeline of activities; a project action plan to bridge the gap. 

Hunting for new customers, retaining and farming existing customers is essential to maintaining the sales pipeline. Ensuring that your products, services and platforms continue to fully support your customer’s activities, reduce their pains and maximise their gains is our goal. We send you away with the confidence, understanding, the toolkit and the project plan to realise your potential.   

Developing People

Sustainability

Are you wondering what the United Nations Sustainable Development Goals and the Well-being of Future Generations Act (Wales) 2015) mean in terms of your future business practice? 

This course explores how these frameworks can be adopted by businesses to benefit your enterprise and expand opportunities while also protecting and enhancing natural resources, human well-being and cultural integrity into the future.

 

For the full list of all available Phase Two modules across the North Wales Business Academy please visit the NWBA website

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