Modules for course N5AE | MBA/IM1
MBA International Marketing (with Incorporated Pre-Masters)
These are the modules currently offered on this course in the 2019–20 academic year.
You can also view the modules offered in the years: 2018–19; 2020–21.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-4006: Marketing Strategy (15)
- ASB-4413: Int'l Strategic Management (15)
- ASB-4431: Organisations and People (15)
- ASB-4521: Int'l Marketing Communication (15)
- ASB-4530: Global Brand Management (15)
Semester 2
- ASB-4115: Management Research (15)
- ASB-4439: International Marketing (15) Core
- ASB-4440: Consumers in Global & Digital (15)
60 credits from:
- ASB-4524: Int'l Marketing Project (60) (Semester 3) Core
- ASB-4904: Applied Business Projects (60) (Semester 3) Core