Modules for course 8N60 | BA/BSMIE
BA Business Studies and Marketing (with International Exp)
These were the modules for this course in the 2019–20 academic year.
You can also view the modules offered in the year 2020–21; 2021–22.
Year 2 Modules
Compulsory Modules
Semester 1
- ASB-2416: Operations Strategy (10)
- ASB-2517: Marketing Communication (20) or
ADB-2517: Cyfathrebu Marchnata (20) - ASB-2521: Leadership and HRM (20)
Semester 2
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20) - ASB-2116: Consumer Behaviour (20)
Optional Modules
30 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- ASB-2112: Business Information Systems (10) (Semester 2) or
ADB-2112: Systemau Gwybodaeth Busnes (10) (Semester 2) - ASB-2117: The Marketing of Services (10) (Semester 2)
- CCB-2202: Ymdrin â'ch Pwnc yn Gymraeg (10) (Semester 2)
- ASB-2400: Law for Business (20) (Semester 1)
- ASB-2406: Work Placement (10) (Semester 2) or
ACB-2406: Lleoliad Gwaith (10) (Semester 2) - ASB-2414: Management: Planning & Control (20) (Semester 2)
- ASB-2508: Corporate Gov'nce & Regulation (10) (Semester 2)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites. QXS modules are for international students only.
Year 4 Modules
Compulsory Modules
Semester 1
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3104: Entrepreneurship Cap & Firm (10) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) - ASB-3114: e-Marketing (10)
Semester 2
- ASB-3009: Strategic Management (20)
- ASB-3119: Customer Insight Project (20)
- ASB-3532: Trends in Marketing (10)
Optional Modules
40 credits from:
- ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- CCB-3202: Ymdrin â'ch Pwnc yn Gymraeg (10) (Semester 2)
- ASB-3204: Corporate Risk Management (10) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- Students may choose from the above list of modules subject to pre-requisites.