Run by Bangor Business School
15 Credits or 7.5 ECTS Credits
Organiser: Dr Azhdar Karami
Overall aims and purpose
The intent of the course is to develop an understanding of business and management research. The key objectives are: To examine key methodological issues and approaches to research in the management To discuss the research philosophy and the research strategies in management To discuss the research design and data analysis skills needed to conduct business research To critically evaluate the strengths and limitations of data gathered from interviews, case studies, focus groups, surveys and experiments To be able to interpret and evaluate types of business and management research usual to middle/ senior business and management roles within organisations and industry
This module will consist of the following components: Lectures- designed to clarify and discuss the assigned readings. The summary of lecture structure for this course is as follow: An introduction to the management research, understanding research The nature of business and management research Research philosophies and designs Positivism and interpretivism Quantitative research, qualitative research, case study The process: selecting a research strategy and design Formulating the research topic and critically reviewing the literature Sampling methods in management research Gathering qualitative data, quantitative data Data gathering, observation, interview and questionnaire Analysing quantitative and qualitative data, SPSS Writing and presenting the research project report Course review Assigned readings- drawn from the text and journal papers. All students are expected to have read all assigned readings for each session. In-class assignments and lab assignments. You will make use of SPSS software in the second part of this course. Final examination- intended to ensure students have a firm grasp of course concepts and an ability to apply them.
Demonstrate knowledge and understanding of theories, concepts, operational issues and practice in management research. Some grasp of theoretical/conceptual/practical elements. Pursue a sustained piece of independent work requiring subject-specific and transferable skills.
Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in management and business research. Show appraising and evaluative insights, creativity and judgement in developing a sustained piece of work. Some evidence of the use of creative and reflective skills. Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements.
Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in management research. Show appraising and evaluative insights, creativity and evidence based judgement as well as a capacity to innovative and challenge assumptions from an informed perspective across all components of the assessment. Adopt an autonomous approach to learning and continuing professional development across the whole module. Excellent integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
Demonstrate an awareness of the philosophical roots of both quantitative and qualitative approaches to research in management.
Understand the key characteristics, aims and purposes of research proposal
Compare, contrast and critically evaluate alternative research strategies and designs.
Understand, explain and apply the key methods of data analysis across qualitative and quantitative approaches
Demonstrate the capability to employ the most appropriate method of analysis to any specific business or management research agenda.
Interpret and evaluate types of business and management research usual to middle/ senior business and management roles within organisations and industry
Teaching and Learning Strategy
3 hour lecture including case studies, formal teaching and group work
Preparation for and writing up of assignment
Preparation for lectures, listening to vodcasts and reading textbooks and other reading materials relating to the module
Subject specific skills
- Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
- Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.
- Articulating and effectively explaining information.
- Communication and listening including the ability to produce clear, structured business communications in a variety of media.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
Talis Reading listhttp://readinglists.bangor.ac.uk/modules/asb-4115.html
Pre- and Co-requisite Modules
Courses including this module
Compulsory in courses:
- N1BJ: MA Business and Marketing (with Incorporated Pre-Masters) year 1 (MA/BMK1)
- N1BK: MA Business w Consumer Psychology (with Incorp Pre-Masters) year 1 (MA/BPSY1)
- N1AV: MA Business and Marketing year 1 (MA/BUSMRK)
- N1AX: MA Business with Consumer Psychology year 1 (MA/BUSPSY)
- N3AD: MBA Banking and Finance year 1 (MBA/BIF)
- N3DG: MBA Banking and Finance (with Incorporated Pre-Masters) year 1 (MBA/BIF1)
- N2AU: MBA Environmental Management year 1 (MBA/EM)
- N2BB: MBA Environmental Management (with Incorporated Pre-Masters) year 1 (MBA/EM1)
- N3BV: MBA Finance year 1 (MBA/FIN)
- N3DH: MBA Finance (with Incorporated Pre-Masters) year 1 (MBA/FIN1)
- N3CN: MBA Finance (10 month) year 1 (MBA/FIN10)
- N3BM: MBA Islamic Banking and Finance year 1 (MBA/IB)
- N3DK: MBA Islamic Banking & Finance (with incorp pre-Masters) year 1 (MBA/IB1)
- N1BL: MBA International Business (with Incorporated Pre-Masters) year 1 (MBA/IBUS1)
- N5AD: MBA International Marketing year 1 (MBA/IM)
- N5AE: MBA International Marketing (with Incorporated Pre-Masters) year 1 (MBA/IM1)
- N2BC: MBA Information Management (with Incorporated Pre-Masters) year 1 (MBA/INFM1)
- N2AS: MBA Information Management year 1 (MBA/INFOMAN)
- N1BG: MBA International Business year 1 (MBA/INTBUS)
- N3BC: MBA Banking and Law year 1 (MBA/LBANK)
- N3DJ: MBA Banking and Law (with Incorporated Pre-Masters) year 1 (MBA/LBANK1)
- N2AF: MBA Law and Management year 1 (MBA/LMGT)
- N2BD: MBA Law and Management (with Incorporated Pre-Masters) year 1 (MBA/LMGT1)
- N2AN: MBA Management year 1 (MBA/M)
- N2BA: MBA Management (with Incorporated Pre-Masters) year 1 (MBA/M1)
- N1BH: MSc Business with Consumer Psychol (with Incorp Pre-Masters) year 1 (MSC/BPSY1)
- N1AY: MSc Business with Consumer Psychology year 1 (MSC/BUSPSY)