Modules for course N1AV | MA/BUSMRK
MA Business and Marketing

This is a provisional list of modules to be offered on this course in the 2022–23 academic year.

The list may not be complete, and the final course content may be different.

You can also view the modules offered in the year 2021–22.

Find out more about studying and applying for this degree.

Year 1 Modules

Course MA/BUSMRK: MA Business and Marketing Year 1
Compulsory Modules The student must take 105 credits from the modules in Compulsory Modules.
January Start Students The student must take 105 credits from the modules in January Start Students.
ABJ-4521 Int'l Marketing communication (15) (Semester 1)
ABJ-4006 Marketing Strategy (15) (Semester 1)
ABJ-4431 Organisations and People (15) (Semester 1)
ABJ-4413 Int'l Strategic Management (15) (Semester 1)
ABJ-4439 International Marketing (15) (Semester 2)
ABJ-4115 Management Research (15) (Semester 2)
ABJ-4010 New Venture Creation (15) (Semester 2)
September Start Students The student must take 105 credits from the modules in September Start Students.
ASB-4521 Int'l Marketing Communication (15) (Semester 1)
ASB-4431 Organisations and People (15) (Semester 1)
ASB-4006 Marketing Strategy (15) (Semester 1)
ASB-4413 Int'l Strategic Management (15) (Semester 1)
ASB-4439 International Marketing (15) (Semester 2)
ASB-4010 New Venture Creation (15) (Semester 2)
ASB-4115 Management Research (15) (Semester 2)
Summer Modules The student must take 60 credits from the modules in Summer Modules.
January Start Students The student must take 60 credits from the modules in January Start Students.
ABJ-4904 Applied Business Projects (60) (Semester 3)
ABJ-4900 MA Dissertation (60) (Semester 3)
September Start Students The student must take 60 credits from the modules in September Start Students.
ASB-4904 Applied Business Projects (60) (Semester 3)
ASB-4900 MA Dissertation (60) (Semester 3)
Optional Modules The student must take 15 credits from the modules in Optional Modules.
January Start Students
ABJ-4530 Global Brand Management (15) (Semester 1)
ABJ-4440 Consumers in Global & Digital (15) (Semester 2)
ABJ-4030 Knowledge Management (15) (Semester 2)
ABJ-4426 Contemporary issues in Mgment (15) (Semester 2)
September Start Students The student must take 15 credits from the modules in September Start Students.
ASB-4530 Global Brand Management (15) (Semester 1)
ASB-4426 Contemporary Issues in Mgmt (15) (Semester 2)
ASB-4030 Knowledge Management (15) (Semester 2)
ASB-4440 Consumers in Global & Digital (15) (Semester 2)