Modules for course N1AV | MA/BUSMRK
MA Business and Marketing

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Year 1 Modules

Compulsory Modules The student must take 105 credits from the modules in Compulsory Modules.
September Start Students The student must take 105 credits from the modules in September Start Students.
ASB-4521 Int'l Marketing Communication (15) (Semester 1)
ASB-4431 Organisations and People (15) (Semester 1)
ASB-4006 Marketing Strategy (15) (Semester 1)
ASB-4413 Int'l Strategic Management (15) (Semester 1)
ASB-4439 International Marketing (15) (Semester 2)
ASB-4010 New Venture Creation (15) (Semester 2)
ASB-4115 Management Research (15) (Semester 2)
Summer Modules The student must take 60 credits from the modules in Summer Modules.
September Start Students The student must take 60 credits from the modules in September Start Students.
ASB-4904 Applied Business Projects (60) Core (Semester 3)
ASB-4900 MA Dissertation (60) Core (Semester 3)
Optional Modules The student must take 15 credits from the modules in Optional Modules.
September Start Students The student must take 15 credits from the modules in September Start Students.
ASB-4530 Global Brand Management (15) (Semester 1)
ASB-4426 Contemporary Issues in Mgmt (15) (Semester 2)
ASB-4030 Knowledge Management (15) (Semester 2)
ASB-4440 Consumers in Global & Digital (15) (Semester 2)