Modules for course N1AV | MA/BUSMRK
MA Business and Marketing

Year 1 Modules

Compulsory Modules
ASB-4006 Marketing Strategy (15) (Semester 1)
ASB-4413 Int'l Strategic Management (15) (Semester 1)
ASB-4431 Organisations and People (15) (Semester 1)
ASB-4521 Int'l Marketing Communication (15) (Semester 1)
ASB-4439 International Marketing (15) (Semester 2)
ASB-4115 Management Research (15) (Semester 2)
ASB-4010 New Venture Creation (15) (Semester 2)
Dissertation / Applied Business Project The student must take 60 credits from the modules. The student must take 1 module.
ASB-4904 Applied Business Projects (60) Core (Semester 3)
ASB-4900 MA Dissertation (60) Core (Semester 3)
Optional English Language Modules The student must take a maximum of 15 credits from the modules. The student may not take more than 1 module.
QXS-4005 English for International Busi (15) (Semester 1)
Optional Modules The student must take a maximum of 15 credits from the modules. The student must take 1 module.
ASB-4530 Global Brand Management (15) (Semester 1)
ASB-4426 Contemporary Issues in Mgmt (15) (Semester 2)
ASB-4440 Consumers in Global & Digital (15) (Semester 2)