Modules for course N1AV | MA/BUSMRK
MA Business and Marketing
This is a provisional list of modules to be offered on this course in the 2021–22 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the year 2020–21; 2022–23.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-4006: Marketing Strategy (15)
- ASB-4413: Int'l Strategic Management (15)
- ASB-4431: Organisations and People (15)
- ASB-4521: Int'l Marketing Communication (15)
Semester 2
- ASB-4010: New Venture Creation (15)
- ASB-4115: Management Research (15)
- ASB-4439: International Marketing (15)
60 credits from:
- ASB-4900: MA Dissertation (60) (Semester 3) Core or
ASB-4920: MA Dissertation J (60) (Semester 3) Core - ASB-4904: Applied Business Projects (60) (Semester 3) Core
- ASB-4900 (September intake) ASB-4920 (January intake)
Optional Modules
15 credits from:
- ASB-4030: Knowledge Management (15) (Semester 2)
- ASB-4426: Contemporary Issues in Mgmt (15) (Semester 2)
- ASB-4440: Consumers in Global & Digital (15) (Semester 2)
- ASB-4530: Global Brand Management (15) (Semester 1)