Modules for course N1AV | MA/BUSMRK
MA Business and Marketing
These are the modules currently offered on this course in the 2020–21 academic year.
You can also view the modules offered in the years: 2019–20.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-4006: Marketing Strategy (15)
- ASB-4413: Int'l Strategic Management (15)
- ASB-4431: Organisations and People (15)
- ASB-4521: Int'l Marketing Communication (15)
Semester 2
- ASB-4010: New Venture Creation (15)
- ASB-4115: Management Research (15)
- ASB-4439: International Marketing (15)
60 credits from:
- ASB-4900: MA Dissertation (60) (Semester 3) Core or
ASB-4920: MA Dissertation J (60) (Semester 3) Core - ASB-4904: Applied Business Projects (60) (Semester 3) Core
- ASB-4900 (September intake) ASB-4920 (January intake)
Optional Modules
15 credits from:
- ASB-4030: Knowledge Management (15) (Semester 2)
- ASB-4426: Contemporary Issues in Mgmt (15) (Semester 2)
- ASB-4440: Consumers in Global & Digital (15) (Semester 2)
- ASB-4530: Global Brand Management (15) (Semester 1)