Modules for course N1AV | MA/BUSMRK
MA Business and Marketing
This is a provisional list of modules to be offered on this course in the 2022–23 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the year 2021–22.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-4006: Marketing Strategy (15)
- ASB-4413: Int'l Strategic Management (15)
- ASB-4431: Organisations and People (15)
- ASB-4521: Int'l Marketing Communication (15)
Semester 2
- ASB-4010: New Venture Creation (15)
- ASB-4115: Management Research (15)
- ASB-4439: International Marketing (15)
60 credits from:
- ASB-4900: MA Dissertation (60) (Semester 3) Core
- ASB-4904: Applied Business Projects (60) (Semester 3) Core
Optional Modules
15 credits from:
- ASB-4030: Knowledge Management (15) (Semester 2)
- ASB-4426: Contemporary Issues in Mgmt (15) (Semester 2)
- ASB-4440: Consumers in Global & Digital (15) (Semester 2)
- ASB-4530: Global Brand Management (15) (Semester 1)