Modules for course N1BJ | MA/BMK1
MA Business and Marketing (with Incorporated Pre-Masters)
Year 1 Modules
             Compulsory Modules                      
            
            
                
                    
                        
                        
                                        ABJ-4010 New Venture Creation
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                
                                    
                                        ABJ-4439 International Marketing
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                
                                    
                                        ABJ-4115 Management Research
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                     Dissertation / Applied Business Project
            
                The student must take 1
            
                module.         
            
            
                
                    
                        
                                     Optional Modules             The student may not take more than 1
            
                module.         
            
            
                
                    
                        
                        
                                        ABJ-4426 Contemporary issues in Mgment
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                
                                    
                                        QXS-4006 English for International Busi
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                
                                    
                                        ABJ-4440 Consumers in Global & Digital
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                     BUIC modules 1 Term             Modules on the IIM Business and
            
                Management 1-term pathway         
            
            
                
                    
                        
                            
                                
                            
                                                   October Starters 1T                                   
                        
                        
                                        BIC-3024 Postgraduate Academic Skills
                                        
                                        (10)
                                        
                                        
                                        (Full Term)
                                    
                                
                            
                                
                                    
                                
                            
                                
                                    
                                
                            
                        Year 2 Modules
             Compulsory Modules                      
            
            
                
                    
                        
                        
                                        ABJ-4006 Marketing Strategy
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ABJ-4521 Int'l Marketing communication
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ABJ-4431 Organisations and People
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ABJ-4413 Int'l Strategic Management
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                     Optional Modules                      
            
            
                
                    
                        
                        
                                        ABJ-4530 Global Brand Management
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)