Modules for course N1BT | MA/BUSMRKJ
MA Business and Marketing (January start)
Year 1 Modules
Compulsory Modules
Semester 1
- ABJ-4006: Marketing Strategy (15)
- ABJ-4413: Int'l Strategic Management (15)
- ABJ-4431: Organisations and People (15)
- ABJ-4521: Int'l Marketing communication (15)
Semester 2
- ABJ-4010: New Venture Creation (15)
- ABJ-4115: Management Research (15)
- ABJ-4439: International Marketing (15)
60 credits from:
- ABJ-4900: MA Dissertation (60) (Semester 3) Core
- ABJ-4904: Applied Business Projects (60) (Semester 3) Core
Optional Modules
15 credits from:
- ABJ-4030: Knowledge Management (15) (Semester 2)
- ABJ-4426: Contemporary issues in Mgment (15) (Semester 2)
- ABJ-4440: Consumers in Global & Digital (15) (Semester 2)
- ABJ-4530: Global Brand Management (15) (Semester 1)