Modules for course N2N5 | BSC/BMM
BSc Business Management and Marketing
These are the modules currently offered on this course in the 2021–22 academic year.
You can also view the modules offered in the year 2022–23.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-1105: Principles of Business Mgmt (20)
- ASB-1114: Business Analytics (20)
- ASB-1600: Marketing (20)
Semester 2
20 to credits from:
- ASB-1206: Tutorials in Management (20) (Semester 1 + 2)
- ASB-1207: Tutorials in Marketing (20) (Semester 1 + 2)
20 to 40 credits from:
- ASB-1110: Mgmt & Financial Accounting (20) (Semester 1 + 2)
- ASB-1300: CORE Economics (20) (Semester 1 + 2)
Optional Modules
0 to 20 credits from:
- QXS-1002: Vocabulary (10) (Semester 2)
- QXS-1003: Speaking and listening (10) (Semester 1)
- QXS-1004: Grammar and Writing 1 (10) (Semester 1)
- QXS-1005: Grammar and Writing 2 (10) (Semester 2)
Year 2 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods
- ASB-2112: Business Information Systems (10)
- ASB-2116: Consumer Behaviour (20)
- ASB-2117: The Marketing of Services (10)
Optional Modules
40 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- ASB-2320: Current Issues in Economics (20) (Semester 1 + 2)
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2)
- ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
- ASB-2507: Management Accounting (20) (Semester 1 + 2)
- ASB-2508: Corporate Gov'nce & Regulation (10) (Semester 2)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2512: Investment Banking (10) (Semester 1)
- ASB-2515: Financial Accounting 1 (10) (Semester 1)
- ASB-2517: Marketing Communication (20) (Semester 1)
- ASB-2521: Leadership and HRM (20) (Semester 1 + 2)
- QXS modules are for international students only.
Year 3 Modules
Compulsory Modules
Semester 1
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3114: e-Marketing (10)
- ASB-3122: Intl Business Competency (20)
Semester 2
- ASB-3009: Strategic Management (20)
- ASB-3119: Customer Insight Project (20)
- ASB-3532: Trends in Marketing (10)
Optional Modules
30 credits from:
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
- ASB-3320: Current Issues in Economics (20) (Semester 1 + 2)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Project (30) (Semester 1 + 2)
- ASB-3439: International Marketing (10) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- Students may choose from the above list of modules subject to pre-requisites.