Modules for course N50B | BSC/MKT1
BSc Marketing (4 year with Incorporated Foundation)

Year 0 Modules

October Starters
BIC-0001 English for Academic Purposes (30) Core (Full Term)
BIC-0005 IT & Comm Skills (20) (Full Term)
BIC-0040 Economics (20) (Full Term)
BIC-0011 Data Analysis (10) (Full Term)
BIC-0013 Business Law (10) (Full Term)
BIC-0014 Management Studies (10) (Full Term)
BIC-0015 Financial Accounting (10) (Full Term)
BIC-0212 Business Functions (10) (Semester 2)

Year 1 Modules

Compulsory Modules The student must take 80 credits from the modules.
ASB-1604 Digital Marketing Essentials (20) (Semester 2)
ASB-1603 Marketing in Practice (20) (Semester 2)
Foundations of Marketing The student must take 20 credits from the modules.
ADB-1605 Egwyddorion Marchnata Cymraeg (20) (Semester 1)
ASB-1605 Foundations of Marketing (20) (Semester 1)
Professional Marketing Skills The student must take 20 credits from the modules.
ADB-1661 Sgiliau Marchnata Proffesiynol Cymraeg (20) (Semester 1)
ASB-1601 Professional Marketing Skills (20) (Semester 1)
Optional
ASB-1005 Princ of Mgmnt & Organisation (20) (Semester 1)
ASB-1006 Management and enterprise (20) (Semester 1)
ASB-1008 Tourism structure & infrastruc (20) (Semester 1)
ASB-1502 Personal Finance and Banking (20) (Semester 1)
ASB-1120 Principles of Financial Accoun (20) (Semester 1)
ASB-1602 Technology in Marketing (20) (Semester 2)
ASB-1007 CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)

Year 2 Modules

Compulsory Modules The student must take 80 credits from the modules.
ASB-2602 Services and Experiential MKT (20) (Semester 1)
ASB-2603 Marketing Research and CRM (20) (Semester 2)
ASB-2116 Consumer Behaviour (20) (Semester 2)
Marketing and Social Media Communications The student must take 20 credits from the modules.
ADB-2520 Cyfathrebu Marchnata a Chyfryn Cymraeg (20) (Semester 1)
ASB-2520 Marketing & Soc Media Communic (20) (Semester 1)
Optional Modules Students can also choose optional modules from other Business School level 5 modules or from elsewhere in the University, subject to timetabling constraints and pre-requisites.
ASB-2533 Brand and Retail Management (20) (Semester 1)
Creative Content Marketing
ASB-2002 Creative Content Marketing (20) (Semester 1)
ADB-2002 Marchnata Cynnwys Creadigol Cymraeg (20) (Semester 1)
Professional Marketing Skills This module is compulsory for students entering year 3 of the programme and is not available to students who took Professional Marketing Skills in year 2.
ASB-2601 Professional Marketing Skills (20) (Semester 1)