Modules for course N50F | BSC/MKTF
BSc Marketing
Year 0 Modules
The student must take 120 credits from
the modules in Academic Year 1.
BIC-0005 IT & Comm Skills
(10)
(Full Term)
BIC-0007 Computing 2
(10)
(Full Term)
BIC-0010 UK Gov & Society
(10)
(Full Term)
BIC-0011 Data Analysis
(10)
(Full Term)
BIC-0012 Business Functions
(10)
(Full Term)
BIC-0036 Academic Skills
(20)
(Full Term)
BIC-0014 Management Studies
(10)
(Full Term)
BIC-0015 Financial Accounting
(10)
(Full Term)
BIC-0018 Microeconomics
(10)
(Full Term)
BIC-0019 Macroeconomics
(10)
(Full Term)
BIC-0013 Business Law
(10)
(Full Term)
Year 1 Modules
Compulsory Modules
The student must take 80 credits
from the modules in Compulsory Modules.
ASB-1603 Marketing in Practice
(20)
(Semester 2)
ASB-1604 Digital Marketing Essentials
(20)
(Semester 2)
Foundations of Marketing
The student must take 20 credits from
the modules in Foundations of Marketing.
ASB-1605 Foundations of Marketing
(20)
(Semester 1)
ADB-1605 Egwyddorion Marchnata
Cymraeg
(20)
(Semester 1)
Professional Marketing Skills
The student must take 20 credits from
the modules in Professional Marketing Skills.
ADB-1661 Sgiliau Marchnata Proffesiynol
Cymraeg
(20)
(Semester 1)
ASB-1601 Professional Marketing Skills
(20)
(Semester 1)
Optional Students can also choose modules from
other Business School level 4 modules or from elsewhere in
the University, subject to timetabling constraints.
ASB-1006 Management and enterprise
(20)
(Semester 1)
ASB-1602 Technology in Marketing
(20)
(Semester 2)
ASB-1007 CMI in Ethics, Sust, HRM, Tour
(20)
(Semester 2)
Year 2 Modules
Compulsory Modules
Semester 2
80 to credits from:
- ASB-1603: Marketing in Practice (20) (Semester 2)
- ASB-1604: Digital Marketing Essentials (20) (Semester 2)
20 to credits from:
- ADB-1605: Egwyddorion Marchnata (20) (Semester 1)
- ASB-1605: Foundations of Marketing (20) (Semester 1)
20 to credits from:
- ASB-1601: Professional Marketing Skills (20) (Semester 1)
- ADB-1661: Sgiliau Marchnata Proffesiynol (20) (Semester 1)
Optional Modules
30 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.Student not eligible to take ASB-2320 and ASB-2411. QXS modules are for international students only.
0 credits from:
- ASB-1006: Management and enterprise (20) (Semester 1)
- ASB-1007: CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)
- ASB-1602: Technology in Marketing (20) (Semester 2)
Year 3 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
- ASB-3532: Trends in Marketing (10)
Optional Modules
50 credits from:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1) - ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Project (30) (Semester 1 + 2)
- ASB-3430: Consultancy Project (20) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.