Modules for course N50F | BSC/MKTF
BSc Marketing

Year 0 Modules

The student must take 120 credits from the modules.
BIC-0036 Academic Skills (20) (Full Term)
BIC-0040 Economics (20) (Full Term)
BIC-0007 Introduction to Data Science (10) (Full Term)
BIC-0010 UK Gov & Society (10) (Full Term)
BIC-0017 Media Studies (NM) (10) (Full Term)
BIC-0012 Business Functions (10) (Full Term)
BIC-0013 Business Law (10) (Full Term)
BIC-0014 Management Studies (10) (Full Term)
BIC-0015 Financial Accounting (10) (Full Term)
BIC-0011 Data Analysis (10) (Full Term)

Year 1 Modules

Compulsory Modules The student must take 80 credits from the modules.
ASB-1604 Digital Marketing Essentials (20) (Semester 2)
ASB-1603 Marketing in Practice (20) (Semester 2)
Foundations of Marketing The student must take 20 credits from the modules.
ADB-1605 Egwyddorion Marchnata Cymraeg (20) (Semester 1)
ASB-1605 Foundations of Marketing (20) (Semester 1)
Professional Marketing Skills The student must take 20 credits from the modules.
ADB-1661 Sgiliau Marchnata Proffesiynol Cymraeg (20) (Semester 1)
ASB-1601 Professional Marketing Skills (20) (Semester 1)
Optional Students can also choose modules from other Business School level 4 modules or from elsewhere in the University, subject to timetabling constraints.
ASB-1006 Management and enterprise (20) (Semester 1)
ASB-1602 Technology in Marketing (20) (Semester 2)
ASB-1007 CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)

Year 2 Modules

Compulsory Modules The student must take 80 credits from the modules.
ASB-2602 Services and Experiential MKT (20) (Semester 1)
ASB-2603 Marketing Research and CRM (20) (Semester 2)
ASB-2116 Consumer Behaviour (20) (Semester 2)
Marketing and Social Media Communications The student must take 20 credits from the modules.
ADB-2520 Cyfathrebu Marchnata a Chyfryn Cymraeg (20) (Semester 1)
ASB-2520 Marketing & Soc Media Communic (20) (Semester 1)
Optional Modules Students can also choose optional modules from other Business School level 5 modules or from elsewhere in the University, subject to timetabling constraints and pre-requisites.
ASB-2533 Brand and Retail Management (20) (Semester 1)
Creative Content Marketing The student may not take more than 1 module.
ASB-2002 Creative Content Marketing (20) (Semester 1)
ADB-2002 Marchnata Cynnwys Creadigol (20) (Semester 1)
Professional Marketing Skills This module is compulsory for students entering year 3 of the programme and is not available to students who took Professional Marketing Skills in year 2.
ASB-2601 Professional Marketing Skills (20) (Semester 1)

Year 3 Modules

Compulsory Modules
ASB-3005 Marketing Preformance monitori (20) (Semester 1)
ASB-3006 Marketing and Society (20) (Semester 1)
ASB-3007 International Strategic MKT (20) (Semester 1)
ASB-3119 Customer Insight Project (20) (Semester 2)
Optional Modules Students must take 40 credits from the list of optional modules. Students can take one of the following modules but not both: ADB-3002 OR ASB-3002 ADB-3003 OR ASB-3003 ADB-3004 OR ASB-3004
ASB-3002 Creative Content Marketing (20) (Semester 1)
ADB-3004 Traethawd Marchnata (40) (Semester 1)
ADB-3003 Prosiect Marchnata Cymhwysol (40) (Semester 1)
ASB-3533 Brand and Retail Management (20) (Semester 1)
ADB-3002 Marchnata Cynnwys Creadigol (20) (Semester 1)
ASB-3003 Marketing Applied Project (40) (Semester 2)
ASB-3004 Marketing Dissertation (40) (Semester 2)

Year 4 Modules

Compulsory Modules The student must take 80 credits from the modules in Compulsory Modules.
ASB-3119 Customer Insight Project (20) (Semester 2)
Optional Modules Students must take 40 credits from the list of optional modules. Students can take one of the following modules but not both: ADB-3002 OR ASB-3002 ADB-3003 OR ASB-3003 ADB-3004 OR ASB-3004
ADB-3002 Marchnata Cynnwys Creadigol (20) (Semester 1)
ADB-3004 Traethawd Marchnata (40) (Semester 1)
ADB-3003 Prosiect Marchnata Cymhwysol (40) (Semester 1)