Compulsory Modules

Semester 1

• ASB-4006: Marketing Strategy (15)
• ASB-4413: Int'l Strategic Management (15)
• ASB-4431: Organisations and People (15)
• ASB-4521: Int'l Marketing Communication (15)
• ASB-4530: Global Brand Management (15)

Semester 2

• ASB-4115: Management Research (15)
• ASB-4439: International Marketing (15) Core
• ASB-4440: Consumers in Global & Digital (15)

60 credits from:

• ASB-4904: Applied Business Projects (60) (Semester 3) Core