Modules for course N5AG | MSC/CDMA
MSc Consumer & Digital Marketing Analytics
Year 1 Modules
Compulsory Modules
credits from:
- ASB-4006: Marketing Strategy (15) (Semester 1)
- ASB-4114: e-Marketing (15) (Semester 1)
- ASB-4119: Customer Insight Analytics (30) (Semester 2) Core
- ASB-4439: International Marketing (15) (Semester 2)
- ASB-4440: Consumers in Global & Digital (15) (Semester 2)
- ASB-4521: Int'l Marketing Communication (15) (Semester 1)
- ASB-4530: Global Brand Management (15) (Semester 1)
60 to credits from:
- ASB-4902: MSc Dissertation (60) (Semester 3) Core
- ASB-4904: Applied Business Projects (60) (Semester 3) Core