Compulsory Modules

credits from:

• ASB-4006: Marketing Strategy (15) (Semester 1)
• ASB-4114: e-Marketing (15) (Semester 1)
• ASB-4119: Customer Insight Analytics (30) (Semester 2) Core
• ASB-4439: International Marketing (15) (Semester 2)
• ASB-4440: Consumers in Global & Digital (15) (Semester 2)
• ASB-4521: Int'l Marketing Communication (15) (Semester 1)
• ASB-4530: Global Brand Management (15) (Semester 1)

60 to credits from:

• ASB-4902: MSc Dissertation (60) (Semester 3) Core
• ASB-4904: Applied Business Projects (60) (Semester 3) Core