Modules for course N5AG | MSC/CDMA
MSc Consumer & Digital Marketing Analytics

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Year 1 Modules

Compulsory Modules The student must take 120 credits from the modules in Compulsory Modules.
September Start Students The student must take 7 modules from September Start Students.
ASB-4006 Marketing Strategy (15) (Semester 1)
ASB-4530 Global Brand Management (15) (Semester 1)
ASB-4114 e-Marketing (15) (Semester 1)
ASB-4521 Int'l Marketing Communication (15) (Semester 1)
ASB-4440 Consumers in Global & Digital (15) (Semester 2)
ASB-4119 Customer Insight Analytics (30) Core (Semester 2)
ASB-4439 International Marketing (15) (Semester 2)
Summer Modules The student must take 60 credits from the modules in Summer Modules.
ASB-4904 Applied Business Projects (60) Core (Semester 3)
ASB-4525 Customer Consultancy Project (60) Core (Semester 3)
ASB-4524 Int'l Marketing Project (60) Core (Semester 3)