Modules for course N5AG | MSC/CDMA
MSc Consumer & Digital Marketing Analytics
These were the modules for this course in the 2020–21 academic year.
You can also view the modules offered in the year 2021–22; 2022–23.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-4006: Marketing Strategy (15)
- ASB-4114: e-Marketing (15)
- ASB-4521: Int'l Marketing Communication (15)
- ASB-4530: Global Brand Management (15)
Semester 2
- ASB-4119: Customer Insight Analytics (30) Core
- ASB-4439: International Marketing (15)
- ASB-4440: Consumers in Global & Digital (15)
60 credits from:
- ASB-4524: Int'l Marketing Project (60) (Semester 3) Core
- ASB-4525: Customer Consultancy Project (60) (Semester 3) Core
- ASB-4904: Applied Business Projects (60) (Semester 3) Core