Modules for course N5AG | MSC/CDMA
MSc Consumer and Digital Marketing Analytics

Compulsory Modules The student must take 120 credits from the modules.

September Start Students The student must take 90 credits from the modules.

ASB-4521 Int'l Marketing Communication (15) (Semester 1)

ASB-4006 Marketing Strategy (15) (Semester 1)

ASB-4114 e-Marketing (15) (Semester 1)

ASB-4530 Global Brand Management (15) (Semester 1)

ASB-4440 Consumers in Global & Digital (15) (Semester 2)

ASB-4119 Customer Insight Analytics (30) Core (Semester 2)

ASB-4439 International Marketing (15) (Semester 2)

Summer Modules The student must take 60 credits from the modules.

ASB-4904 Applied Business Projects (60) Core (Semester 3)

ASB-4902 MSc Dissertation (60) Core (Semester 3)

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