Modules for course N5AG | MSC/CDMA
MSc Consumer and Digital Marketing Analytics

Year 1 Modules

Compulsory Modules The student must take 120 credits from the modules.
September Start Students
ASB-4114 e-Marketing (15) (Semester 1)
ASB-4530 Global Brand Management (15) (Semester 1)
ASB-4032 Prof Competence for Marketing (15) (Semester 1)
ASB-4006 Marketing Strategy (15) (Semester 1)
ASB-4439 International Marketing (15) (Semester 2)
ASB-4440 Consumers in Global & Digital (15) (Semester 2)
ASB-4119 Customer Insight Analytics (30) Core (Semester 2)
Summer Modules The student must take 60 credits from the modules.
ASB-4904 Applied Business Projects (60) Core (Semester 3)
ASB-4902 MSc Dissertation (60) Core (Semester 3)