Modules for course N5AJ | MSC/CDMAJ
MSc Consumer and Digital Marketing Analytics (January start)

These are the modules currently offered on this course in the 2022–23 academic year.

You can also view the modules offered in the year .

Year 1 Modules

Course MSC/CDMAJ: MSC Consumer & Digital Mark Anal Year 1
Compulsory Modules The student must take 120 credits from the modules in Compulsory Modules.
January Start Students The student must take 120 credits from the modules in January Start Students.
ABJ-4006 Marketing Strategy (15) (Semester 1)
ABJ-4114 e-Marketing (15) (Semester 1)
ABJ-4521 Int'l Marketing communication (15) (Semester 1)
ABJ-4530 Global Brand Management (15) (Semester 1)
ABJ-4119 Customer Insight Analytics (30) (Semester 2)
ABJ-4440 Consumers in Global & Digital (15) (Semester 2)
ABJ-4439 International Marketing (15) (Semester 2)
Summer Modules The student must take 60 credits from the modules in Summer Modules.
January Start Students The student must take 60 credits from the modules in January Start Students.
ABJ-4524 Int'l Marketing Project (60) [Core] (Semester 3)
ABJ-4904 Applied Business Projects (60) [Core] (Semester 3)
ABJ-4525 Customer Consultancy Project (60) [Core] (Semester 3)