Modules for course N5AJ | MSC/CDMAJ
MSc Consumer and Digital Marketing Analytics (January start)
This is a provisional list of modules to be offered on this course in the 2021–22 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the year 2020–21; 2022–23.
Year 1 Modules
Compulsory Modules
Semester 1
- ABJ-4006: Marketing Strategy (15)
- ABJ-4114: e-Marketing (15)
- ABJ-4521: Int'l Marketing communication (15)
- ABJ-4530: Global Brand Management (15)
Semester 2
- ABJ-4119: Customer Insight Analytics (30) Core
- ABJ-4439: International Marketing (15)
- ABJ-4440: Consumers in Global & Digital (15)
60 credits from:
- ABJ-4524: Int'l Marketing Project (60) (Semester 3) Core
- ABJ-4525: Customer Consultancy Project (60) (Semester 3) Core
- ABJ-4904: Applied Business Projects (60) (Semester 3) Core