Modules for course N5AJ | MSC/CDMAJ
MSc Consumer and Digital Marketing Analytics (January start)

Year 1 Modules

Compulsory Modules The student must take 120 credits from the modules.
January Start Students The student must take 90 credits from the modules.
ABJ-4521 Int'l Marketing communication (15) (Semester 1)
ABJ-4006 Marketing Strategy (15) (Semester 1)
ABJ-4114 e-Marketing (15) (Semester 1)
ABJ-4530 Global Brand Management (15) (Semester 1)
ABJ-4440 Consumers in Global & Digital (15) (Semester 2)
ABJ-4119 Customer Insight Analytics (30) Core (Semester 2)
ABJ-4439 International Marketing (15) (Semester 2)
Summer Modules The student must take 60 credits from the modules.
ABJ-4904 Applied Business Projects (60) Core (Semester 3)
ABJ-4902 MSC Dissertation (60) Core (Semester 3)