Modules for course N5AJ | MSC/CDMAJ
MSc Consumer and Digital Marketing Analytics (January start)
These are the modules currently offered on this course in the 2021–22 academic year.
You can also view the modules offered in the year 2022–23.
Year 1 Modules
Compulsory Modules
Semester 1
- ABJ-4006: Marketing Strategy (15)
- ABJ-4114: e-Marketing (15)
- ABJ-4521: Int'l Marketing communication (15)
- ABJ-4530: Global Brand Management (15)
Semester 2
- ABJ-4119: Customer Insight Analytics (30) Core
- ABJ-4439: International Marketing (15)
- ABJ-4440: Consumers in Global & Digital (15)
60 credits from:
- ABJ-4524: Int'l Marketing Project (60) (Semester 3) Core
- ABJ-4525: Customer Consultancy Project (60) (Semester 3) Core
- ABJ-4904: Applied Business Projects (60) (Semester 3) Core