Modules for course N5AJ | MSC/CDMAJ
MSc Consumer and Digital Marketing Analytics (January start)
Year 1 Modules
Compulsory Modules
The student must take 120 credits
from the modules in Compulsory Modules.
January Start Students The student must take 7 modules from January Start Students.
ABJ-4006
Marketing Strategy
(15)
(Semester 1)
ABJ-4114
e-Marketing
(15)
(Semester 1)
ABJ-4521
Int'l Marketing communication
(15)
(Semester 1)
ABJ-4530
Global Brand Management
(15)
(Semester 1)
ABJ-4440
Consumers in Global & Digital
(15)
(Semester 2)
ABJ-4439
International Marketing
(15)
(Semester 2)
Summer Modules The student must take 60 credits from
the modules in Summer Modules.