Compulsory Modules

credits from:

• ABJ-4006: Marketing Strategy (15) (Semester 1)
• ABJ-4114: e-Marketing (15) (Semester 1)
• ABJ-4119: Customer Insight Analytics (30) (Semester 2) Core
• ABJ-4439: International Marketing (15) (Semester 2)
• ABJ-4440: Consumers in Global & Digital (15) (Semester 2)
• ABJ-4521: Int'l Marketing communication (15) (Semester 1)
• ABJ-4530: Global Brand Management (15) (Semester 1)

60 to credits from:

• ABJ-4902: MSC Dissertation (60) (Semester 3) Core
• ABJ-4904: Applied Business Projects (60) (Semester 3) Core