Modules for course N5AJ | MSC/CDMAJ
MSc Consumer and Digital Marketing Analytics (January start)
This is a provisional list of modules to be offered on this course in the 2021–22 academic year.
The list may not be complete, and the final course content may be different.
- ABJ-4006: Marketing Strategy (15)
- ABJ-4114: e-Marketing (15)
- ABJ-4521: Int'l Marketing communication (15)
- ABJ-4530: Global Brand Management (15)
- ABJ-4119: Customer Insight Analytics (30) Core
- ABJ-4439: International Marketing (15)
- ABJ-4440: Consumers in Global & Digital (15)