Modules for course N5R2 | BA/MKTGER
BA Marketing with German
This is a provisional list of modules to be offered on this course in the 2022–23 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the year 2021–22.
Find out more about studying and applying for this degree.
Year 2 Modules
Compulsory Modules
Semester 1
- LZG-2040: Gegenwartssprache I (40) Core
- ASB-2111: Statistical Methods (20)
- ASB-2517: Marketing Communication (20)
Semester 2
- LZG-2040: Gegenwartssprache I
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods
- ASB-2116: Consumer Behaviour (20)
Optional Modules
10 credits from:
- ASB-2112: Business Information Systems (10) (Semester 2)
- ASB-2117: The Marketing of Services (10) (Semester 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2)
- ASB-2416: Operations Strategy (10) (Semester 1)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.
Year 4 Modules
Compulsory Modules
Semester 1
- LZG-3030: Gegenwartssprache II (30) Core
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3114: e-Marketing (10)
Semester 2
- LZG-3030: Gegenwartssprache II
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
Optional Modules
30 credits from:
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3430: Consultancy Project (20) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- ASB-3532: Trends in Marketing (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.
10 credits from:
- LXE-3101: Approaching Translation (10) (Semester 2)
- LXE-3210: Press Dossier (10) (10) (Semester 1)